Trying to run a new advertising campaign but not getting any traction? In this episode of the DrMarketingTips Show, Corey and Chad talk you through what’s happening in digital advertising trends and new hurdles medical practices face in reaching new patients as advertising platforms update their terms and restrictions. 

New privacy restrictions are constantly being updated but without viable advertiser support from platforms like Meta and Google, posing challenges to advertisers aiming to craft effective campaigns. Medical practices often need to work with an agency who has a Facebook (Meta) Ad representative or Google Ad Support account to even get a response. 

Join us as we share the reasons behind ad rejections, shifting ad policies, and actionable strategies to avoid restrictions so that your practice can continue to use social media advertising and Google ads. 

Tune in to discover:

• The evolving nature of ad platforms and the challenges faced by advertisers.
• Strategies for verification and transparency required by advertising platforms.
• The impact of privacy laws on ad tracking and strategies to comply.
• Common reasons for ad denials and unexpected hurdles in digital advertising.
• Best practices to avoid ad rejections and navigate platform restrictions effectively.
• Tools, resources, and tips to stay updated and manage evolving ad policies efficiently.

The newest episode of DrMarketingTips Show features Corey and Jennifer as they dive into a candid conversation about the world of artificial intelligence (AI) and its role in healthcare marketing. After attending leading industry conferences focused on content marketing trends and artificial intelligence, we show you how to harness the power of AI to supercharge your marketing efforts.

Here's what we explore in this episode:

• AI as Your Marketing Doppelganger: AI can be your virtual assistant, making you a better marketer. You can leverage AI to generate content, brainstorm ideas, and enhance your marketing strategies by providing it with the correct prompts and guidance.
• Training AI for Success: The quality of AI output depends on the prompts you provide. We discuss the importance of setting the stage for AI and giving it context and specific instructions to achieve desired results.
• The Value of Prompt Packs: We introduce the concept of prompt packs, which are detailed starting points for AI. These packs guide AI in creating content, whether writing a press release, designing images, or producing other marketing materials.
• Using AI for Image Generation: AI isn't limited to text; it can also help create images. We share how to use AI for image generation and provide tips on optimizing your prompts for great results.
• Hiring Marketing Coordinators: If you're considering hiring a marketing coordinator or specialist, ask them about their AI knowledge and willingness to use these tools. AI is becoming a standard in the industry, and you want team members who embrace its capabilities.

In the evolving healthcare marketing landscape, AI is a powerful ally that can make you more efficient, creative, and strategic. Tune in to discover how to make AI work for you and enhance your marketing efforts.

In our latest episode of the DrMarketingTips Show, learn about the ever-evolving world of SEO for your medical practice, including top trends in SEO and how to navigate the changing landscape to boost your online presence with Google. . 

Join our co-host, Corey along with special guest and digital marketing expert, Chad, for this discussion on SEO strategies and best practices that will help you stay ahead of the game, including how to create “experiences” on your website that Google is looking for. 

Tune In to Discover:

• The importance of engaging and unique content.
• The impact of AI-generated content on SEO.
• The need for fact-checking AI-generated content.
• The value of targeting your audience, not just traffic.
• Using video to enhance your content and engage your audience effectively.
• The shift from trying to trick the system to following best practices.

Enhance your website’s SEO, develop a better content strategy, and improve your online visibility with the latest insights and tips from our healthcare marketing experts.

In our newest episode of the DrMarketingTips Show, we’ve invited Patty Pugh, CEO of Expert Medical Advisors and 20+ year practice management veteran, to talk about how she uses just 2% of her budget to hire a marketing agency. Patty shares invaluable insights to guide you in selecting the ideal healthcare marketing agency for your practice. 

Join us as we explore the world of healthcare marketing and gain insights into the essential strategies and best practices to make an informed decision about your practice's online presence.

Tune In to Discover:

• How to choose a healthcare marketing agency that aligns with your practice's goals.
• Evaluating a marketing agency's track record and experience in the healthcare sector.
• Ensuring trustworthiness and accountability in your partnership.
• A comprehensive range of marketing services to boost your practice's success.
• Measuring the ROI of marketing efforts and ensuring they add value.
• Questions to ask potential marketing agencies.
• Building a long-term, successful partnership with your chosen agency.

Welcome to “WebSights,” the DrMarketingTips Show’s special dive into the intricate world of medical practice websites! As your practice’s digital gateway, your website plays a pivotal role in fostering patient relations, ensuring trust, and driving effective conversions. 

After guiding practices through 300+ episodes, Jennifer and Corey zero in on website mastery in this curated season, arming you with actionable insights – from ADA compliance nuances to SEO strategies and content creation prowess. Don’t miss this concentrated dose of website wisdom!

In this episode, we're tackling a critical concern for businesses in the digital age: safeguarding your Facebook Business Manager against hacks and security breaches. Join us as we delve into the world of online security and discover essential strategies and best practices to keep your business's online presence secure and resilient.

Tune In to Discover: 

• How to safeguard your Facebook Business Manager against hacks and security breaches.
• Best practices to protect your business's online presence.
• Potential consequences of security breaches, such as data loss. 
• Practical security measures and tools to protect your Facebook. 
• Communicating with your team and understanding the importance of employee training in preventing security threats.
• Proactive security measures to stay ahead of potential risks.

If you have questions about Facebook security and how to protect your business online, check out this episode and learn from our recent experience.

In this episode, we're diving deep into a crucial, yet often overlooked aspect of healthcare marketing: how to market to your team internally. Discover how focusing on communicating with your team can transform your medical practice, making it run smoother and more efficiently with these tried and true strategies and tactics.

Listen in as Jennifer and Corey discuss why internal marketing is the backbone of a well-functioning practice, and find out how your practice can thrive when your team is informed and engaged.

Tune in to discover: 

• Practical strategies for implementing internal marketing using tools and resources you already have
• How to measure and report on the effectiveness of your internal marketing efforts
• Tactics you can use to communicate with your team such as the intranet, memos, posters, TV loops, newsletters, bulletin boards, and more
• Tips to avoid silos within your organization
• Ways you can address diverse communication styles and cover your bases 
• The role of a potential Workplace Development Committee 

Unlock the secrets of internal marketing and transform your team into a well-informed and engaged workforce.

In this episode, recorded live from this year’s Florida MGMA conference floor, we share the good, the bad, and the ugly when finding the perfect giveaway items to make a lasting impact for prospective referrals, partners, attendees, and even employees. 

From understanding what's popular today as you prepare for budget season to breaking down why some things just don’t work anymore, join Jennifer and Corey as they provide a comprehensive guide to elevating your practice's visibility and engagement through thoughtfully chosen giveaways.

In this episode, you'll explore:

• The best and rest of giveaway items: What's popular and what to avoid
• Tailoring giveaways for different occasions and audiences like events, referral visits, and employee appreciation
• Budget-friendly strategies to prepare for conference and event giveaways
• The relevance and staying power of a thoughtful giveaway
• Insider advice on avoiding common giveaway pitfalls and clichés

Unlock the secrets of impactful giveaways and transform your practice's presence at events and conferences. 

Discover the latest insights into the evolving landscape of directory listings in the medical industry for both your office locations and your providers. 

In this episode of the DrMarketingTips Show, Jennifer and Corey explore the dynamic world of directory listings and their pivotal role in attracting and retaining patients at your medical practice. 

Join us as we delve into the transformative shift from focusing solely on reviews and ratings to the critical importance of listing accuracy to set your practice apart from competitors and elevate your patient acquisition and retention strategies.

In this episode, you'll learn:

• The evolving importance of directory listings and their impact on patient decisions
• Insights into how accurate directory listings improve your practice's online visibility and act as a competitive differentiator 
• Strategies to leverage listing accuracy to enhance patient trust and loyalty
• Expert tips on optimizing your directory listings for maximum patient engagement

Stay ahead of the curve and ensure your medical practice thrives by capitalizing on the true potential of directory listings. 

Unlock the potential of medical conference success and elevate your practice's visibility with our latest episode. We delve into the art of conference success, from planning and executing strategies to stand out on the conference floor, to effective networking tips for building meaningful connections with fellow medical practice administrators and providers. 

In this episode of the DrMarketingTips Show, Jennifer and Corey share the secrets to maximizing your conference experience and achieving unparalleled success at medical conferences.

In this episode, you'll learn:

• How to ensure a conference is successful, from pre-conference preparations to post-conference follow-ups
• Crafting the perfect giveaway item for your booth that leaves a lasting impression on attendees
• Proven strategies to drive traffic to your booth and engage potential clients effectively
• Expert tips on networking with new contacts, building strong connections, and fostering meaningful relationships