For Starters with Alexa von Tobel

How to Bring Creativity to Market with Jo Malone of Jo Loves


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For anyone who's ever smelled one of her iconic scents, Jo Malone needs no introduction. Described as an "English scent maverick," Jo has created some of the world's most-loved fragrances. Her first company, Jo Malone London, gained cult status around the world and was sold to Estée Lauder, and in 2013, she launched her Jo Loves, a global fragrance brand. Jo shares how scent has been a superpower since childhood, how she conquered a bout of anxiety by jumping out of a plane, and why the desire to create led her back to the founder seat.

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For Starters with Alexa von TobelBy Inc. Magazine

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