Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Understand why your ideal client would buy your offer.
• Create an offer worth at least 10 times the price.
• Focus on a clear dream outcome for your clients.
• Market your offer as a unique opportunity.
• Start with one-to-one coaching to master your craft.
• Make your coaching offer tangible and real.
• Create a price that reflects the value you provide.
• Use bonuses to enhance the perceived value of your offer.
• Implement guarantees to build trust with clients.
• Leverage ethical scarcity to increase demand for your services.

Sound bites:

"Get your notepad and pen ready!"

"Create an offer that's worth at least 10 times the price."

"People want new opportunities, not improvement offers."

Time stamps:

00:00 Introduction

02:53 Step 1: Creating a Focused Outcome

06:32 Step 2: Designing the Coaching Container

09:11 Step 3: Determining Length and Number of Sessions

11:18 Step 4: Making the Offer Tangible

15:03 Step 5: Creating Value Enhancers

21:27 Conclusion