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In this episode of The Hospitality Edge, we sit down with Dunniela Kaufman, CEO of Sojourn DC, to explore the behind-the-scenes journey of growing a hospitality brand into a full-service property management company. Starting from managing a single building on Capitol Hill to operating over 320 properties, Dunniela shares candid insights on how Sojourn scaled organically without outside funding, navigated COVID-19, and pioneered a flexible rental model that combines short-term and mid-term stays.
We also dive deep into the operational and legal challenges of running a growing property management business, and what it really takes to deliver a consistent guest experience at scale.
Whether you're a short-term rental operator, property manager, or entrepreneur, this episode is packed with real-world lessons on growth, operations, and brand-building in a rapidly evolving industry.
What You'll Learn:
How to scale a property management company organically — without raising capital
The evolution from hospitality brand to full-service property management, including in-house operations
Why and how flex leasing (short-term and mid-term rentals) creates more value for owners and guests
Key lessons from navigating COVID-19 and how to adapt in times of crisis
The legal and liability considerations every operator should think about, especially with longer stays
Why building a consistent guest experience is crucial — and how to achieve it, even with hundreds of properties
The tech challenges of managing diverse rental types — and what’s still missing from current software solutions
Tune in to hear how Sojourn is redefining what it means to be a hospitality brand and property manager — and what it takes to grow and thrive in today’s market.
By Sebastian Muñoz5
33 ratings
In this episode of The Hospitality Edge, we sit down with Dunniela Kaufman, CEO of Sojourn DC, to explore the behind-the-scenes journey of growing a hospitality brand into a full-service property management company. Starting from managing a single building on Capitol Hill to operating over 320 properties, Dunniela shares candid insights on how Sojourn scaled organically without outside funding, navigated COVID-19, and pioneered a flexible rental model that combines short-term and mid-term stays.
We also dive deep into the operational and legal challenges of running a growing property management business, and what it really takes to deliver a consistent guest experience at scale.
Whether you're a short-term rental operator, property manager, or entrepreneur, this episode is packed with real-world lessons on growth, operations, and brand-building in a rapidly evolving industry.
What You'll Learn:
How to scale a property management company organically — without raising capital
The evolution from hospitality brand to full-service property management, including in-house operations
Why and how flex leasing (short-term and mid-term rentals) creates more value for owners and guests
Key lessons from navigating COVID-19 and how to adapt in times of crisis
The legal and liability considerations every operator should think about, especially with longer stays
Why building a consistent guest experience is crucial — and how to achieve it, even with hundreds of properties
The tech challenges of managing diverse rental types — and what’s still missing from current software solutions
Tune in to hear how Sojourn is redefining what it means to be a hospitality brand and property manager — and what it takes to grow and thrive in today’s market.

112 Listeners