Gain unparalleled insights into building brands, businesses, and leadership skills with Kendrick Bourne and Justin, as they share their experiences, delve into the power of social media for athletes, discuss handling online hate, and open up about their personal beliefs and faith, all while Kendrick sets ambitious goals in his real estate investments.

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"It takes a lot to be great." Kendrick and Justin share their experiences learning how to build their brands, businesses, and leadership skills. Kendrick strives to excel in everything he does.

The discussion delves into the significance of social media and personal branding for professional athletes. Kendrick and Justin explore how players can leverage the attention garnered in their sports to boost their presence on social media. Kendrick gained initial attention by incorporating dance into his post-score celebrations, eventually making it a regular routine.

Kendrick emphasizes the positive impact of being optimistic and sharing personal experiences on growing one's brand. The conversation addresses the dual nature of social media—both a positive and negative force—underscoring the importance of controlling one's narrative. The duo discusses Kendrick's strategy and other professional players' approaches.

The conversation shifts towards the personal beliefs and faith of Justin and Kendrick. Kendrick recounts his journey of developing a relationship with God in 2021 after fully committing to the faith. Justin shares a pivotal moment in his faith journey, stemming from an incident where a friend was shot outside a nightclub. This event prompted Justin to reevaluate his choices and strive to avoid situations where he might need God's intervention.

Highlighting a different aspect of their lives, Kendrick discusses his recent foray into real estate investment. Recognizing the importance of securing his financial future, he purchased his primary residence and an apartment complex. This investment allowed him to buy a house for his mom, and he has expanded his portfolio with a duplex for his brother and a second apartment complex. Justin, having collaborated with real estate investor Ryan Pineda, aligns with Kendrick on the significance of learning and investing for the future. Kendrick sets a goal to acquire a new building every year, intending to leverage his NFL contracts to achieve this ambitious plan.