This week’s guest on The Cutting Room is James Blackburn, VP of Product Marketing for Cyberight. James has overseen five successful rebrands in the last three years - and we’re getting him to spill the beans to you.

As well as his approach to brand building, James will be talking about:

• What a brand means
• Avoiding common mistakes and outdated ideas
• Doing things quickly, and when the pressure’s on
• The things we all wish we’d known since Day One