Building a world class Sales & Marketing team is what we all want.

But how do you do it?

In this latest episode of The Cutting Room, Mark Curtis-Wood reveals all.

Mark has generated over £200m in Monthly Recurring Revenue throughout his career, so is well versed in how to do just that.

We talk about:

👥 Aligning your team with the business objectives

📈 Cultivating high performance habits

👩‍🔬 Adopting a scientific approach to sales

🎯 Implementing effective measurement systems

If this sounds like the type of content you're interested in - listen to the full episode.

Wanting to get more of the right visitors to your website?

If so, this ones for you.

We're delighted to be joined by Alex Gregory from Another Concept.

In this episode we talk about:

🚦 How to get more traffic to your website

🤖 The impact AI is having in terms of SEO & Content Creation

📈 How SEO has evolved over the last decade

🙋‍♀️ What you can do yourself / When you need to bring in the experts

🛰️ What the future looks like

It was a cracking conversation with Alex, one not to be missed.

This week’s guest on The Cutting Room is James Blackburn, VP of Product Marketing for Cyberight. James has overseen five successful rebrands in the last three years - and we’re getting him to spill the beans to you.

As well as his approach to brand building, James will be talking about:

• What a brand means
• Avoiding common mistakes and outdated ideas
• Doing things quickly, and when the pressure’s on
• The things we all wish we’d known since Day One

In this episode, we're joined by Claire Taylor, one of the founders of ThinkSmart Marketing. Bringing over 25 years’ experience to our podcast table, she’s going to talk about:

• Understanding your customer
• Creating awareness and interest
• How the landscape has changed
• What a marketing plan needs

…and (try not to be too surprised) how you can use video most effectively in that plan.

In TCR #13, we’re pulling back the curtain on the creative process. How to find inspiration in unexpected places — as well as the ideas that are right under your nose.

This week, we’re joining Paul, Chris and Jake to talk about Disney’s creative process, the insights that make a great story, and ways to build an environment brimming with creative energy.

We’re talking about how our clients, and our team are using AI for

🌇 Images

📝 Text

🗣️ Imitating voices

🙋 Creating digital versions of yourself

… and even slightly less sexy stuff like importing data straight into your CRM. Or maybe making the tea.

So join Paul, Michael and Joe for a little chat about ChatGPT, MidJourney, Bard, Descript and a bunch of other words that you should probably learn before our robot overlords arrive to take over.

What impact is AI having on the video industry?

• Is it making things easier?
• Is it making things cheaper?
• Will it have an impact on jobs?
• Can it generate content that doesn't look like a 1970s acid trip yet?
• Why is Snoop Dogg reading bedtime stories?

On the latest episode of The Cutting Room podcast, we're talking about all of it. Everyone's hopes, fears and raised eyebrows concerning AI — as well as how our clients could be using it right now.

86% of marketers say they use video as a marketing tool, but using video without a strategy could be hindering the results you see.

The latest episode of The Cutting Room covers 7 tips to help you create an effective video marketing strategy, to maximise your return.

Here’s a quick overview:

📍Understand your business objectives

🏆 Have a clear value proposition

📅 Align video strategy with marketing plans

📚 Develop a thorough content plan

📈 Keep the plan really simple

🎬 Have a clear plan for distributing the videos

🔍 Review and refine as you go

Tune in now

70% of all projects fail. But with some clear plans in place, your video project can be one of the 30% success stories.

So, the latest episode of The Cutting Room covers 7 tips to ensure your next video project is a success.

Here’s a quick overview:

1. Define the project objectives
2. Create a plan to achieve those objectives
3. Understand the metrics of success
4. Build the Project Team to put that plan in to action
5. Understand the key stakeholders involved
6. Have regular communication with the Project Team
7. Feedback / Debrief Sessions

The latest episode of The Cutting Room covers 7 tips to ensure you build and maintain great relationships with your clients.

Here’s a quick overview:

1. Establish trust
2. Be responsive
3. Listen to your clients
4. Provide value
5. Nurture relationships
6. Be flexible
7. Celebrate successes.