In the latest episode of The Cutting Room we chat through how videos can help promote your event.

Here’s a brief overview of what we cover:

1. Teaser videos
2. Utilising Highlight Reels & Testimonials from previous events
3. Capturing content 
4. Live Streaming opportunities
5. Using video content to generate revenue
6. Doing something different with video
7. Making the most of the people in the room

Event season is upon us, so to help you make the most of them, the next couple of podcast episodes focus on events. 

In the latest episode of The Cutting Room we chat through how to use video to stand out at an exhibition. 

Here’s a taste of what we cover:

1. Having a clear plan
2. Generating interest
3. Attracting people to your stand with video
4. Creating regular social content at the event
5. Considering adding interactive elements
6. Making the most of the people in the room
7. Post-event video comms

With some marketing budgets being cut, you might find that your videos need to work harder for you to generate more leads. 

In the latest episode of The Cutting Room, we discuss how to use video marketing to generate more leads.

Here’s what else we cover:

1. Using videos to raise awareness 
2. Capturing data
3. Nurturing prospects
4. Using videos in proposals & quotes
5. Using video case studies
6. Tracking the success of your videos
7. Optimising your videos for the chosen platform

Give it a listen if you want your videos to be working harder for you.

One of the best ways to provide social proof is case studies and testimonials from your happy customers. 

Whether that be in the form of a video or written, they’re extremely valuable.

In the latest episode of The Cutting Room, we chat through how you could be creating great video case studies.

Here’s what we cover:

• Choosing the right clients to ask for testimonials
• Being clear on the story
• Creating a complimentary series of case studies
• How to ensure the stats in your testimonial make an impact

Want to create video content but don’t have the budget right now?

Or do you have the budget, but want to make it go further with your videos?

There’s plenty of ways you can save money when it comes to creating video content. It shouldn’t have to use up the entirety of your budget, and we would hate for you to miss out on the benefits of video.

So, in our latest podcast, we chat through ways to save money when creating videos. 

From making the most of remote filming opportunities, to repurposing your existing content, there’s lots of actionable tips and tricks in there.

Give it a listen if your budget could be going further! 

Does the content you produce solve your audiences problems? 💭

Once you understand your audiences pain points, you can create a content plan to help solve those problems. And once your audience trusts your expertise, they're more likely to consider you in their buying journey...

Tune in to Episode 2 of The Cutting Room now: How to create the best content for your target audience 🎬👏

Paul Sherwood, Joe Sherwood and Jake Tuft of Seven Video, sit down to talk about how to provide an amazing customer experience.

Including 7 actions you can do to make sure your customers love you.