Once a year, when I was a kid, my parents would take my siblings and me to Myrtle Beach. Now, we were a family of 15 so flying wasn’t really an option. So, we took our van and drove for a whopping 24 hours. Getting from point a to point b was a riot, sometimes it was a good riot, sometimes it wasn’t. One thing’s for sure is that I’m glad we had a roadmap. Without it, I’m sure we would have ended up completely lost in a van full of screaming kids.

I’m currently laughing at the image in my head, but there is some seriousness to this story.

Trying to get from point A to point B without a map is simply asking for trouble.

It’s the same with your business.

Every part of your business needs a strategy, but the strategy I want to talk about today is the one you’re going to use for your brand.

This is going to be a bit of a longer podcast, but it’s packed full of practical information on how you can build a brand strategy for your business. So, grab a coffee, a notebook, and let’s get started!

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My Guide To Creating A Personality For Your Business