Kathy Cano-Murillo — the brilliant mind behind Crafty Chica — joins us to share her creative journey from a 1996 passion project to a nationally recognized brand. She breaks down how one beloved ceramic platter sparked her career and why targeting multiple communities is the key to long-term growth. We dive into her strategies for branding, newsletters, trend-spotting, and protecting your creative work through trademarks. This episode is packed with heart, humor, and practical advice for any studio owner or creative entrepreneur looking to expand their impact.