In this episode, Lorenzo sits down with Cory Jacobson, co-host of the Wealth Juice Podcast, to unpack how he went from making $35K working for the Philadelphia 76ers to building an 80-unit real estate portfolio alongside his business partner Ryan. Cory shares the power of house hacking, long-term thinking, authentic networking, and why successful partnerships are built on trust, communication, and aligned values.

They also dive deep into podcasting, personal branding, raising capital, entrepreneurship, and what it really takes to create financial freedom without sacrificing the relationships that matter most.

00:00 - Intro & Meet Cory Jacobson

00:38 - How Cory Got Started in Real Estate

02:05 - The First House Hack That Changed Everything

03:10 - How Cory & Ryan Built Their Partnership

05:20 - Why Most Business Partnerships Fail

07:37 - Complementary Skill Sets in Business

09:54 - Handling Conflict & Difficult Conversations

11:55 - The Importance of Communication & Values

14:03 - “It’s About Who You Build With”

15:37 - How The Wealth Juice Podcast Started

17:58 - Overcoming Fear of Starting a Podcast

20:03 - Dealing With Judgment & Criticism Online

21:42 - Staying Consistent for 400 Podcast Episodes

23:59 - Habits, Discipline & Long-Term Consistency

24:20 - Common Traits of Successful People

26:53 - Why Real Estate Is a Long-Term Game

28:06 - Cory’s Real Estate Investing Strategy

30:27 - Why They Focus on Multifamily Properties

32:16 - Real Numbers Behind Their Real Estate Deals

34:23 - Raising Capital Through Podcasting & Social Media

37:56 - Why Building in Public Creates Opportunities

39:39 - The Power of Community & Networking

42:08 - Escaping Analysis Paralysis

43:20 - Why Your First Deal Matters Most

44:31 - Leaving the W2 Job & Betting on Yourself

47:15 - Entrepreneurship vs Job Security

48:24 - What Cory Would Do Differently Starting Over

50:57 - Where to Find Cory & Wealth Juice Podcast

51:42 - Final Thoughts & Outro

Connect with Cory Jacobson

Instagram: https://www.instagram.com/wealthjuiceofficial/

Podcast: https://podcasts.apple.com/us/podcast/wealth-juice-real-estate-personal-finance-investing/id1506974626

Connect with Lorenzo:

Instagram: https://www.instagram.com/lorenzo.mercado_

Website: LorenzoMercado.com | SolvarraGroup.com

Listen to The Lo-Down Podcast

🎙Apple: https://podcasts.apple.com/us/podcast/the-lodown/id1764777761

🎙Spotify: https://open.spotify.com/show/1YjwXXjvFT3mqve6uMF983