if you're tired of cookie-cutter marketing and looking to reconnect with your ‘why’—this one's for you!

In this episode of the TrustBuilt Podcast, host Alan Bennett sits down with Cari Kaufman, founder of Storyteller Wordsmith, to unpack how storytelling, authenticity, and trust can transform a small business’s marketing strategy. 

👇 CHAPTERS:

 00:00 - Welcome & Introducing Cari Kaufman

 00:12 - The Story Behind "Storyteller Wordsmith"

 01:52 - What Is Copywriting (and Why It Matters)?

 03:00 - What Most Business Owners Miss About Marketing

 05:00 - Storytelling as Business Therapy

 07:04 - Why Connection to Your 'Why' Changes Everything

 10:22 - Helping Business Owners Overcome Fear

 13:25 - Defining a Unique Marketing Message

 16:00 - Building Custom Marketing Strategies

 18:52 - Compassion, Connection & Competency in Business

 21:00 - The Launch Phase: From Vision to Visibility

 23:20 - Why Analytics + Storytelling = Smart Marketing

 26:44 - Preventing Stagnation with Content Ecosystems

 30:20 - Understanding Business Owner Personality Types

 33:20 - Building Trust Across Styles (Visionaries vs. Analysts)

 37:50 - When Cari Says "No" (and Why That Builds Trust)

 41:40 - How Cari Defines a "Touchdown" Win

 44:50 - Final Takeaway: Great Marketing Honors Your Story

✅ Connect with Cari Kaufman:

 Website: https://storytellerwordsmith.com

 LinkedIn: https://www.linkedin.com/in/carikaufman