The Tactical Leader

How To Build A Community Around Your Book with Jennifer Wright


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“One of the things I really love doing is helping people, not only tell their story, but help to show the lessons.”  –  Jennifer Wright

In today’s episode, we welcome Jennifer Wright. She has been a writer since a young age and has spent many years helping entrepreneurs, businesses, and authors to share their stories, craft their messages, and create the processes that help them to create their books with ease. She helps her clients as they explore their expertise and how they add value to the world. She offers writing, editing, and teaching options that take all of the guesswork out of the process. In addition to being a writer and editor, she is a standup comedian, an artist, a mentor, and a podcast host. In this episode, she shares how her journey led her to write her first book, The Author’s Way: A Journey To Finding Your Voice. She discusses the importance of having a system in place for book writing, and how it helped her create books quickly. She discusses how podcasts can be used to reach a larger audience. She shares her tips for creating a community around your message and how social media can be used to promote your book. To learn more about her and her book, listeners can visit her website at Execuwright!

[00:01 - 02:58] Who is Jennifer Wright?

  • Zack introduces his guest, Jennifer Wright!
  • Jennifer discusses her experience in corporate America
  • She started as an English teacher and moved into project management
  • She talks about how she got to the point where she is now, focusing on helping others publish books using a process that is efficient and effective 

[02:59 - 18:06] Share Your Process-Driven Leadership Strategies Through Your Book

  • Jennifer believes that everyone deserves a job that they love and wants to help executives share their expertise and stories with others
  • She shares her process of writing her books by
  • Brainstorming ideas
  • Taking notes
  • Organizing them into a system
  • Her books are designed to help people create systems that will help them achieve their goals quickly

 

[18:07 - 25:19] How To Build A Community Around Your Book

  • Book sales are not the only measure of success, and he recommends looking at other metrics such as how the book is being used
  • How it helps to promote other pieces of the author’s work
  • Jennifer discusses how to promote a book, specifically focusing on community building and feedback
  • She stresses the importance of editing the grammar and making sure the story makes sense

 

[32:33 - 32:32] Closing Segment

  • Jennifer wants to leave a legacy by helping leaders put their voice out there
  • Connect with Jennifer (links below)
  • Join us for Tactical Friday!
  • Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

 

Key Quotes:

“I spoke to executives and one of the things that they really wanted was to be able to share their expertise and work with business owners and their ways that they could use that to help build their business and bring visibility to what they were trying to do.” - Jennifer Wright

“All of those people that you get into the community, they become, potential leads for you or they become your audience for your next book. Now you can't just build the community and let it sit there.” - Jennifer Wright

 

Connect with Jennifer

Website: https://execuwright.com/

LinkedIn: Jennifer Wright 

YouTube: Jennifer Wright

Podcast: The Author’s Way

Facebook: Jennifer Wright

 

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Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

 

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

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The Tactical LeaderBy Zack A. Knight

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