How to build a community of fans for your business

In today’s episode of the podcast I talk about building a community and how you can build a community that loves you and wants to buy from you.

KEY TAKEAWAYS COVERED IN THE PODCAST

Be authentic – Be yourself. The way you are online should be the same as how you are in real life. You can’t be anyone else.

Not everyone is going to like you and that is OK!

By being authentic you will attract the right people for you.

Be inclusive – everyone is welcome. Be proactive about showing this.

Be consistent – people need to know you are there. Inconsistency can put doubt in your community’s mind.

Earn trust – if someone is going to invest time and energy into you, they need to trust you. To earn trust, you need to show up in your community.

Don’t let people down – if you say you are going to do something, you need to make sure you do it.

Add value to your community – you are going to have to give away some information/support for free.

Give your community a reason to engage.

Listen to what your community has to say and ask lots of questions.

When you have an audience – do things to delight them! Make them feel special and make it exclusive.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Love your community because they are choosing to support you and keep coming back. They deserve to be made to feel special.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

Why building a community is so important 05:13

How to build your community 07:25

RESOURCES MENTIONED

Create Your Dream Business Bootcamp

Inclusivity in marketing podcast episode

Transcript

Hello and welcome to this week's episode of the podcast. How are you doing? So I am batching ahead again. Someone asked me the other day, how I've managed to do all the things like the podcast and the emails.

And this is how, cause I batch ahead because I sit and do a number of podcasts at once and then they're all ready for the upcoming weeks. And obviously, I have an amazing team that helps me and as I speak, it's actually a Sunday. I don't normally work on a Sunday if I can help it. Although I don't mind working on a weekend, it's actually quite nice when no one needs you or you haven't got to speak to anybody. You can just sit down and crack on. But I'm going away hopefully next week, uh, for a break, which honestly, I cannot wait. I just, I'm praying nothing happens between now and then, like COVID stuff, but yes, I'm hoping that by the time you're listening to this, which is in a couple of weeks, I might still be on a beach somewhere.

Fingers crossed. Anyway, this week, I want to tell you about a couple of things. First thing is the bootcamp is back. I am very excited about the bootcamp. I love doing it last time. I've made some tweaks and improvements added a few different things, shortened it up a little bit, and it's going to be awesome.

It's going to be so so good. So basically the bootcamp is a four-day session with me. That sounds like we're literally going to do it at four days solid as in we'll meet every day, four days, day one, we're going to do a workshop about what does your dream business look like? Because when we talk about creating your dream business, I'm I kind of hate saying it, cause it sounds a bit like, "Oh so I can work on a beach with my laptop." And actually not everyone wants that.

Not everyone wants a six figure launch. Not everyone wants an online business. Not everyone wants a huge team. The first workshop we do is to really work out. What is it you want for your business? How do you want your business to look? Because then what you can do is you can kind of get off that rat race of trying to compete with other people or think your business isn't good enough if you don't have X, Y, Z, when actually that might be important to them, but that's not important to you.

That's the first thing we're going to do on workshop one on the first day. The next day on the...