If you’ve ever listened to business podcasts and thought “this is great… but I’ll never actually do it” — this episode is for you.

In this special episode of the What One Thing podcast, Hayley Baxter and Phil Davenport do something different.

Instead of just discussing the ideas shared by successful founders, they commit to implementing one — properly.

The focus?
Building better relationships as a growth strategy.

Over the next 30 days, they set clear targets:

• 5 meaningful outreach messages per week
• 1 coffee or Zoom conversation
• 1 introduction between contacts
• 1 follow-up with someone already in their network

No selling. No pitching. Just intentional relationship building.

They also open up about the real challenges behind business growth:

• Inconsistent lead generation pipelines
• Relying too heavily on referrals
• The discomfort of outreach (especially as an “extroverted introvert”)
• The gap between knowing what works… and actually doing it

This episode is the starting point of a live business experiment — tracking whether small, consistent actions can create real growth.

If you're a business owner looking for more consistent leads, stronger relationships, and a more intentional way to grow your business — this is one to follow.

🎯 Subscribe to follow the full 30-day implementation journey