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How to Build a Franchise Playbook That Actually Works
Your grand opening plan can make or break a new restaurant launch. Lauren Fernandez shares her blueprint for generating buzz and driving momentum.
Takeaways:
- Build a 90-day marketing ramp-up before opening day
- Create organic local buzz through grassroots outreach
- Avoid opening to an empty parking lot by building social proof early
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.
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By Matt JenningsYour grand opening plan can make or break a new restaurant launch. Lauren Fernandez shares her blueprint for generating buzz and driving momentum.
Takeaways:
- Build a 90-day marketing ramp-up before opening day
- Create organic local buzz through grassroots outreach
- Avoid opening to an empty parking lot by building social proof early
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.