Fabian is a creative director and a true expert when it comes to re-shaping brand strategies and helping companies excel at their vision. As a best-selling author and Forbes columnist, he likes to re-invent the concept of branding and points out that every company creating a product or a brand ought to come down to this: “In the end, what’s important is that the brand has a soul, that is the difference between a product and a brand, that it formulates a deeper connection.”

In the 8th episode of our podcast we explored the world of brand concepts, company strategies and modern guidelines for a brand’s success.