Paul Marden and Andy Povey head to the VAC 2025 Conference at the Queen Elizabeth II Centre in Westminster, London, to explore the evolving world of attraction retail and e-commerce.

With special participation from Skip the Queue’s founding host, Kelly Molson, the conversation delves into practical steps for creating seamless, authentic and profitable online experiences.

Joining him are industry experts Stephen Spencer, Director of Stephen Spencer and Associates, and Simon Jones, Managing Director of Navigate Agency, to discuss how attractions can create e-commerce gift shops that truly enhance the visitor experience.

They discuss the Visitor Attraction Playbook and explore how storytelling, sustainability and smart integration can transform your retail offer from an afterthought into a powerful brand extension.

This episode also marks the launch of our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.

Download your FREE copy here: https://pages.crowdconvert.co.uk/skip-the-queue-playbook

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your hosts are Paul Marden and Andy Povey.

If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.

If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn.

Show references: 

Stephen Spencer, Ambience Director of Stephen Spencer and Associates

• https://www.stephenspencerassociates.com/
• https://www.linkedin.com/in/customerexperiencespecialist/

Simon Jones, Managing Director of Navigate Agency

• https://www.navigate.agency/
• https://www.linkedin.com/in/simontjones/

Kelly Molson, Skip the Queue’s founding host, Agency Advisor, Kelly Molson Consulting

• https://www.kellymolson.co.uk/
•  https://www.linkedin.com/in/kellymolson/

The 2025 Visitor Attraction Website Survey is now LIVE! 

• Dive into groundbreaking benchmarks for the industry
• Gain a better understanding of how to achieve the highest conversion rates
• Explore the "why" behind visitor attraction site performance
• Learn the impact of website optimisation and visitor engagement on conversion rates
• Uncover key steps to enhance user experience for greater conversions

Take the Rubber Cheese Visitor Attraction Website Survey Report