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How to Build a High-Value Practice & Escape the Commodity Trap | Dr. Eric Plasker
If you're a principled chiropractor tired of fighting for scraps against $29 commodity clinics, this episode is your blueprint out of the trap.
Today, I sit down with Dr. Eric Plasker, author of The 100 Year Lifestyle and a guy who has coached over 12,000 chiropractors worldwide. We get raw about why explaining the mechanics of a subluxation is killing your patient retention, and what you actually need to say to build a practice full of lifetime patients. We break down the massive shift from mainstream, discount-bin marketing to building a high-value, high-authority brand that actually commands respect.
Stop being the bottleneck in your own practice. Let your brand do the heavy lifting so you can focus on the adjustment.
What You’ll Learn in This Episode:
[02:58] The "Marie" Moment: Why your patients don't care about nerve interference—and the exact benefit-driven communication shift that scales practices fast.
[11:30] The Repositioning Strategy: How changing the name of his book from The Chiropractic Lifestyle to The 100 Year Lifestyle started a publishing bidding war (and how to apply this positioning to your clinic).
[14:49] The $29 Trap: Why competing on price with cheap franchises is a race to the bottom, and how to command higher fees as a vitalistic authority.
[25:03] Automating Your Authority: Why your mouth shouldn't be your only content. How to build systems that educate patients before they walk through your doors.
[36:44] The Empire Formula: A dead-simple equation to shift a patient's mindset from quick-fix crisis care to lifetime performance.
Resources & Links:
Visit Dr. Plasker's site: 100YearLifestyle.com
Free Patient Resource: Email [email protected] to get the "Everything Works Better with Chiropractic" article to plug straight into your own patient newsletter.
Required Reading: Positioning: The Battle for Your Mind by Al Ries and Jack Trout.
Magazine Feature: Check out the cover story in Masters of Health Magazine detailing why chiropractors are the doctors of the present.
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By Robert Delude The Podcast Dude
4.9
1818 ratings
If you're a principled chiropractor tired of fighting for scraps against $29 commodity clinics, this episode is your blueprint out of the trap.
Today, I sit down with Dr. Eric Plasker, author of The 100 Year Lifestyle and a guy who has coached over 12,000 chiropractors worldwide. We get raw about why explaining the mechanics of a subluxation is killing your patient retention, and what you actually need to say to build a practice full of lifetime patients. We break down the massive shift from mainstream, discount-bin marketing to building a high-value, high-authority brand that actually commands respect.
Stop being the bottleneck in your own practice. Let your brand do the heavy lifting so you can focus on the adjustment.
What You’ll Learn in This Episode:
[02:58] The "Marie" Moment: Why your patients don't care about nerve interference—and the exact benefit-driven communication shift that scales practices fast.
[11:30] The Repositioning Strategy: How changing the name of his book from The Chiropractic Lifestyle to The 100 Year Lifestyle started a publishing bidding war (and how to apply this positioning to your clinic).
[14:49] The $29 Trap: Why competing on price with cheap franchises is a race to the bottom, and how to command higher fees as a vitalistic authority.
[25:03] Automating Your Authority: Why your mouth shouldn't be your only content. How to build systems that educate patients before they walk through your doors.
[36:44] The Empire Formula: A dead-simple equation to shift a patient's mindset from quick-fix crisis care to lifetime performance.
Resources & Links:
Visit Dr. Plasker's site: 100YearLifestyle.com
Free Patient Resource: Email [email protected] to get the "Everything Works Better with Chiropractic" article to plug straight into your own patient newsletter.
Required Reading: Positioning: The Battle for Your Mind by Al Ries and Jack Trout.
Magazine Feature: Check out the cover story in Masters of Health Magazine detailing why chiropractors are the doctors of the present.