Are viral “crack videos” and cheap novelty adjustments ruining the public's perception of true health?

Welcome to the newly evolved Chiropractic Authority Podcast. If you’re a principled chiropractor who knows this work is bigger than a $29 special, you’re in the right place.

In this episode, we sit down with Dr. Dan Lyons—a 30-year veteran of the profession and a master of the Gonstead technique. From knocking on doors in the 90s just 22 miles away from the original Gonstead clinic, to teaching the philosophy, art, and science of chiropractic across the globe, Dr. Dan brings a heavyweight perspective on what it actually takes to heal patients and protect the sacred trust of the profession.

We break down why chasing symptoms and relying on endless surgeries is a failing model, the danger of “social media chiropractic,” and how to build a practice rooted in deep, unshakeable authority.

Inside This Episode:

• [03:05] The lost art of the hustle: Building a practice door-to-door in 1996.

• [07:15] How to establish your authority even when you're in the shadow of a legendary clinic.

• [11:00] Why viral "crack videos" are the equivalent of pimple-popping content—and how they actively turn patients away.

• [17:35] Defining true health: It’s about performance and proper nervous system function, not just "feeling good."

• [24:00] The Triad: Why you need the philosophy, the science, and the art to actually correct a vertebral subluxation.

• [32:00] The evolution of Immortal Chiro and taking the Gonstead standard global.

• [35:30] Dr. Dan’s final challenge to the profession: Protect the sacred trust.

Resources & Next Steps:

🔥 The Chiro Authority Skool CommunityStop watching sell-out clinics dominate your market. Get the exact templates, systems, and prompts used to build viral, short-form content systems for principled chiropractors. (No $29 specials or dance trends allowed).👉 Chiro Authority

📅 Dr. Dan's X-Ray Masterclass (March 7th, 2026 @ 10:00 AM CST)👉 Master Class

Connect with Dr. Dan Lyons:

• Website: immortalchiro.com

• Facebook: Dr. Dan Lyons / Dr. Dan at Immortal

• Email: [email protected]

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Follow @dr.ronda.vaughn & @coachingwithronda

In this engaging conversation, Dr. Ronda Vaughn shares her unique journey as a third-generation chiropractor, discussing her upbringing in a family of chiropractors and contrasting it with the experiences of her host, Robert DeLude. They explore the importance of community, the creation of Social Oak, a series of social events aimed at empowering women, and the strategies behind building a successful practice without relying on traditional advertising. Dr. Vaughn also delves into her money mindset, shaped by her family's entrepreneurial spirit, and how it influences her approach to business and life. In this engaging conversation, Dr. Ronda Vaughn shares her journey as a chiropractor, her experiences with her entrepreneurial son, and insights into the chiropractic profession. She discusses the importance of patient education, the challenges of chiropractic education, and the impact of social media on perceptions of chiropractic care. Dr. Vaughn also reflects on her family legacy in chiropractic, her personal growth from shyness to confidence, and her views on vaccine choice. The conversation highlights the significance of business acumen in chiropractic practice and the value of mentorship and community in the profession.Dr. Ronda Vaughn is the 12th chiropractor in her family.She believes in the body's ability to heal itself.Her upbringing was different from the norm, focusing on wellness over medication.Community building is essential for personal and professional growth.Social Oak was created to foster connections among women.Branding and naming events are crucial for attracting attendees.Consistency in hosting events is key to sustainability.Dr. Vaughn has never paid for advertising, relying on community engagement instead.Her money mindset is influenced by her family's entrepreneurial background.She encourages her son to pursue his own business ventures. Dr. Vaughn's son is an entrepreneurial spirit, thriving in reselling clothes.Chiropractic education may lack essential philosophical teachings.Patient education is crucial in dispelling misconceptions about chiropractic care.Dr. Vaughn emphasizes the importance of the chiropractic adjustment.The chiropractic profession faces challenges due to student debt and business knowledge.Dr. Vaughn's personal journey reflects significant growth from shyness to confidence.Vaccine choice is a significant topic in Dr. Vaughn's professional life.The importance of mentorship in chiropractic is highlighted.Dr. Vaughn's ideal coaching clients are those ready to take their business to the next level.00:00 Introduction to Chiropractic Legacy02:41 Personal Journey to Chiropractic05:15 Contrasting Upbringings: Chiropractic vs. Traditional Medicine08:09 Building Community Through Social Events10:54 The Birth of Social Oak: A New Approach13:35 Sustainability in Community Events16:22 Marketing Strategies for Chiropractors19:29 The Importance of Networking and Collaboration22:03 Future Aspirations and Community Impact29:47 Building Connections: The Importance of Relationships in Practice34:19 Money Mindset: Shaping Financial Perspectives46:24 From Shy to Confident: Personal Growth and Transformation48:57 Chiropractic Philosophy: The Core of Chiropractic Practice54:01 Aging Gracefully: The Perception of Age54:22 Miracle Stories in Chiropractic: Transformative Experiences57:36 The Impact of Chiropractic on Families59:12 Chiropractic Education: Misconceptions and Realities01:01:31 Trust in Chiropractic: Newborns and Parental Confidence01:03:59 Student Debt and Career Choices in Chiropractic01:05:43 Business Skills in Chiropractic: The Missing Education01:06:35 Reflections on Mentorship and Legacy

Join my skool community In this powerful episode, I sit down with Dr. Mel Krug to share my personal journey from 14 years of chronic shoulder pain to finding relief in just 30 seconds—and how that moment made me question everything about healing, pain management, and the path that led me to addiction.Dr. Mel shares her incredible transformation from a rugby injury that left her feeling like an 85-year-old to discovering vitalistic chiropractic care. She opens up about how chiropractic isn't just about cracking backs—it's about addressing trauma, mental health, addiction, and the nervous system's role in healing.We dive deep into:✅ The connection between chronic pain and addiction✅ How chiropractic addresses root causes, not just symptoms✅ Dr. Mel's journey from injured athlete to successful practice owner✅ Opening a practice 4 months after graduation and surviving COVID✅ The philosophy of Reggie Gold, Sid Williams, and the chiropractic greats✅ Building a business while maintaining balance and avoiding burnout✅ Network Spinal technique and nervous system healing✅ Project Linus: transforming trauma into confidenceWhether you're a chiropractor, someone struggling with chronic pain, or curious about alternative approaches to healing, this conversation will challenge everything you thought you knew about healthcare.TIMESTAMPS:00:00 - Introduction & Podcast Name Change01:00 - Dr. Mel's Rugby Injury: From 20 to 85 Years Old03:00 - Discovering Chiropractic & Deciding to Become a Chiropractor04:00 - Robert's Experience: "She Barely Touched Me"05:00 - Could Chiropractic Have Saved Me From Addiction?06:00 - Chiropractic for Mental Health, Trauma & Addiction Recovery08:00 - The Power of Story & Educating the Public09:00 - The Moment Everything Changed: The Tackle11:00 - Body's Innate Healing Power12:00 - Obsessed with Reggie Gold & Chiropractic Philosophy13:00 - Bridging the Gap: Universe & Healing15:00 - Bridging Philosophy & Practice: Listening to Patients18:00 - Mentorship & Mastery in Chiropractic20:00 - The Importance of Listening to Patients24:00 - Opening a Practice 4 Months After Graduation27:00 - Entrepreneurship & Time Management30:00 - Marketing During COVID: Retention Over New Clients32:00 - Bodybuilding, Discipline & Trauma Response34:00 - Recovering Overachiever: Hospital Before Opening36:00 - Marriage, COVID & Personal Growth38:00 - The Importance of Rest for Entrepreneurs40:00 - Future Vision: Building a Healing Center43:00 - Project Linus: Transforming Trauma to Confidence46:00 - When Will You See Success? Realistic Expectations47:00 - Final Message: You Are Your Best Asset48:00 - Dr. Mel's Book "Business by Design" & Where to Find HerCONNECT WITH DR. MEL KRUG:🌐 Website: https://drmelkrug.com📸 Instagram: @dr.melkrug📚 Book "Business by Design": https://drmelkrug.com/businessbydesign🎙️ Podcast: Project lioness Podcast💼 Coaching: Project Lioness Program (6-month transformation program )🔗 All Links: Link in Instagram bioRESOURCES MENTIONED:📖 The Green Books (Chiropractic Philosophy)🎧 Reggie Gold Recordings (Available on YouTube)🎧 Sid Williams Recordings📚 J Holder - Research on Chiropractic & Addiction🧠 Network Spinal Analysis/TechniqueABOUT THE CHIROPRACTIC AUTHORITY PODCAST:Marketing for Principled DCs. Join host Robert Delude as he interviews leading chiropractors who are changing lives through vitalistic, principle-based care. Learn about philosophy, practice management, business strategies, and the stories behind successful chiropractic practices.SUBSCRIBE & FOLLOW:🔔 Subscribe for weekly episodes with principled chiropractors👍 Like this video if you found value💬 Comment below: What's your experience with chiropractic care?📤 Share with someone who needs to hear this messageHosted by Robert DeludeGuest: Dr. Mel Krug© 2026 The Chiropractic Authority Podcast

In this heartfelt episode, Robert Delude and Sara dive deep into a conversation about life's ups and downs, dealing with anxiety, and the positive impact of chiropractic care.

Key Topics Discussed:

Closing Thoughts:

Join Robert Delude and Sara as they embark on this candid conversation, touching on topics that resonate with us all. Whether you're seeking inspiration, coping strategies, or simply looking to gain a fresh perspective on life, this episode is a must-listen.

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8:00

My identity was how fast I could run. My identity was how well I could run those routes and how great I could catch the ball. And I was a receiver, in college. And so when that was taken away from me, you know, I went into a tailspin. And when the doctor gave me a life sentence of never living life. You know, out of a wheelchair again, it, uh, it devastated

15:00

Exercise in my mind, I could, I was exercising, I was doing leg extensions, leg squats, leg presses, and leg curls and even watching myself walk down the road and some of the heaviest liftings I've ever done is in between my ears and that's, and that's, you know, going back to the very, very beginning. I come rolling out on stage and I address the elephant in the room about how good-looking I am.

18:00

I made it to the door and it took me 30 minutes to get there and I turned around to my grandmother. I'm like, help. And she's like, I'm in a lazy boy. Can't help you. So I had to come back to her to get to my wheelchair. Um, it, that took me an hour to get back. So round trip was an hour and a half just to go 20 feet.

30:00

I made it to the door and it took me 30 minutes to get there and I turned around to my grandmother. I'm like, help. And she's like, I'm in a lazy boy. Can't help you. So I had to come back to her to get to my wheelchair. Um, it, that took me an hour to get back. So round trip was an hour and a half just to go 20 feet.

8:00- I will host community cocktails and I'll get approached by someone who is attending their 1st one and they'll. Often say thank you so much for hosting this. I've been really trying to figure out a way that I can actually meet people because I'm working remotely. I don't get actually to hang out with my coworkers.

20:00-, I will host community cocktails and get approached by someone who is attending their 1st one and they'll. Often say thank you so much for hosting this. I've been really trying to figure out a way that I can actually meet people because I'm working remotely. I don't get actually to hang out with my coworkers.

A lot of people move to this area. They're moving here for work. And so as you get older, it gets a little bit more challenging to try to meet people and find your circle or your network of friends. And a lot of times people tell me that this is one way that they can actually meet people in a city that they're totally new to.

ASHTIPTOE

27:00-And I think we got to a point where our dog was getting older and we just felt really bad leaving her at home and our friends started to have kids. And so our big group that would go on these touring trips ended up dwindling down to, I think, just me and Jeff and another buddy of ours. And while it's fun, um, Even if it's just the two of us, we really enjoy doing things like that.

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And I think it was just very clear to me that nobody's gonna offer or like do anything for me. Like I was the opposite of entitled. Like I knew that if I wanted to make something of myself like I had to put in the work, I had to find the opportunities. You know, as I got older, I was always the person that had like four and five different jobs, you know, just trying to make ends meet and get ahead and stuff like that.

20:00

So yes, they're making money cuz there's equity in the home, but it was like, What did you spend all that money on? Like your mortgage should be gone, you know? So I think I was just surprised because it was kind of that example of the bad debt and you know, I think there are some people that can refinance or in my case like AZA HELOC for investing purposes, which is good debt because it's like income-producing debt.

27:00

So I think you have to make sure, you gotta be super careful, like if you're using someone else's money like it's gonna be your reputation on the line if you don't deliver or if you lose it or something like that. Right. Yeah, absolutely. That would be, losing somebody else's money would not be good.

Happy Memorial Day, From the bottom of our hearts, Thank you to everyone who has served in any way shape, or form.

You can find Taylor on Instagram here and her podcast here on Spotify if you listen on Apple just search Overserved and overwhelmed.

If you want to learn more about the Black Diamond Club and want to grow and scale your business and be around the elite check this link here

If you need a podcast consultant, social media manager or someone to produce your podcast contact Robert @ [email protected] or 406-461-2243.

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In this episode Taylor and Robert Talk about Starting over in your late twenties, Taylor drops some hot dating tips for your potential relationships, She dives deep into the dos and the dont's in your love life, This podcast is for anyone who wants to build and happy and healthy relationship after a lot of self-improvement and starting over if you are looking for Romance, Confidence and Comedy then listen to this you will get the best relationship strategies and online dating horror stories.

17:00

21:00

Hey guys, welcome to none of your business podcasts, and today is Memorial Day and I just want to take a second to honor everyone who has served. Um, law enforcement into any branch in the military, firefighters, EMTs, anyone who has died to fight in the honor of this country and their families. So I just want to thank you.

33:00

I feel you. I feel you. I think that, like for a guy I'll give, I'll give the gentleman listening with tidbit. Just be like a true gentleman. Like open the door, make the plan. There's nothing worse than going out with someone asking you out and be then being like, so what do you wanna do? I don't know. You asked me out.

Tell me, women, like as much as we like to, and this be empowered and make our own money and do all that, which everyone should, if that's there, you know, chosen prerogative. Um, I think it's nice when a guy has the courtesy to like, take the lead on a first d you know, and like pick the place and pick it out.

39:00

I'm like, I love you. And they're like, well, you're fucking weird. Fucking can't get the fuck outta here. And I'm like, what am I doing wrong? Uh, so lots of, lots and lots of working on myself and trying to find out what works and what doesn't work. And like, like I said, I'm recovering addict, an alcoholic.

And I said, people who are on apps are not always single facts. They're not always single. So you don't know what you're getting and you can get catfish and all this other stuff. But I think it's just having a level of confidence. Just go. Up to someone. I had someone approach me once in a crosswalk, like the light was turning green.

54:00

Nice. And I nearly bit his head off because he like came up, it was like 10 o'clock at night in the crosswalk in Manhattan. Oh, well he's like, I was like, fair enough. Yeah. I'd rather meet somebody in person. Like yes. Yeah. That's just me. But I mean, I think that a compliment always works. Hmm. Like, hey, love your smile.

5:00

And I still I feel really love animals and my dog has inspired me. But now I just I started to find the path of psychology in high school. I still remember my AP psychology teacher. She it was her passion, the way she taught psychology, the way she taught neurology, that just really drew me to it. And just it just came to me so naturally.

10:00

So I worked with children of autism, and behavior therapy was pretty interesting. It was a great experience. I loved helping children in particular, and I liked the working with autism spectrum, but it was only restricted to that population of just autism. And when I had my little girl, we decided to move out to West Texas. So I moved out into the middle of nowhere.

20:00

Self was like, oh my gosh, I found this cure. Let's make this relationship work. Like with granted I was hot in math and play somebody with BPD and math doesn't work as well. But I just like thought like this is going to be it. But it, it worked out and I'm glad that it didn't work out. I hope she's doing well.

30:00

Everyone can enjoy the paradise with me. I don't know where that would be. I've always wanted to go to Fiji or New Zealand or I don't know, I've been to Hawaii. That was pretty, pretty amazing. It's somewhere where like the huts are on the water, like on the ocean. You have to go on those docks and.

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17:00-Oh, man, that's hard. Like, when you're deep in prep and you're hungry. Yeah, when you're asking. Yeah, it's really hard. I'm not going to lie. You start coming up with, like, the wildest shit to try to distract yourself. So. So for me, I was able to I could eat fruits, I'm sorry, vegetables for the majority of my prep.

23:00-So I did the Texas Cup last year, and then a week after that I went to Nationals, which was broadcasted it was a broadcasted show. So there were thousands of people watching that.

33:00-that's the other thing is starting out in a gym. And then another piece of advice I would give somebody is learn your own biomechanics. There are certain movements that your body does not agree with and trying to push yourself to do those just because you saw it on your favorite Instagrammers Instagram.

41:00-

Absolutely. Yeah. Yeah, I agree with that. So is there any books that if it was if this was like Christmas time or a birthday or just because you want to give someone something, what books would you gift someone? And why would you gift that book?