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Why Real Chiropractors Don't Guess: Dr. Dan Lyons on the Gonstead Difference
Are viral “crack videos” and cheap novelty adjustments ruining the public's perception of true health?
Welcome to the newly evolved Chiropractic Authority Podcast. If you’re a principled chiropractor who knows this work is bigger than a $29 special, you’re in the right place.
In this episode, we sit down with Dr. Dan Lyons—a 30-year veteran of the profession and a master of the Gonstead technique. From knocking on doors in the 90s just 22 miles away from the original Gonstead clinic, to teaching the philosophy, art, and science of chiropractic across the globe, Dr. Dan brings a heavyweight perspective on what it actually takes to heal patients and protect the sacred trust of the profession.
We break down why chasing symptoms and relying on endless surgeries is a failing model, the danger of “social media chiropractic,” and how to build a practice rooted in deep, unshakeable authority.
Inside This Episode:
[03:05] The lost art of the hustle: Building a practice door-to-door in 1996.
[07:15] How to establish your authority even when you're in the shadow of a legendary clinic.
[11:00] Why viral "crack videos" are the equivalent of pimple-popping content—and how they actively turn patients away.
[17:35] Defining true health: It’s about performance and proper nervous system function, not just "feeling good."
[24:00] The Triad: Why you need the philosophy, the science, and the art to actually correct a vertebral subluxation.
[32:00] The evolution of Immortal Chiro and taking the Gonstead standard global.
[35:30] Dr. Dan’s final challenge to the profession: Protect the sacred trust.
Resources & Next Steps:
🔥 The Chiro Authority Skool CommunityStop watching sell-out clinics dominate your market. Get the exact templates, systems, and prompts used to build viral, short-form content systems for principled chiropractors. (No $29 specials or dance trends allowed).👉 Chiro Authority
📅 Dr. Dan's X-Ray Masterclass (March 7th, 2026 @ 10:00 AM CST)👉 Master Class
Connect with Dr. Dan Lyons:
Website: immortalchiro.com
Facebook: Dr. Dan Lyons / Dr. Dan at Immortal
Email: [email protected]
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By Robert Delude The Podcast Dude
4.9
1818 ratings
Are viral “crack videos” and cheap novelty adjustments ruining the public's perception of true health?
Welcome to the newly evolved Chiropractic Authority Podcast. If you’re a principled chiropractor who knows this work is bigger than a $29 special, you’re in the right place.
In this episode, we sit down with Dr. Dan Lyons—a 30-year veteran of the profession and a master of the Gonstead technique. From knocking on doors in the 90s just 22 miles away from the original Gonstead clinic, to teaching the philosophy, art, and science of chiropractic across the globe, Dr. Dan brings a heavyweight perspective on what it actually takes to heal patients and protect the sacred trust of the profession.
We break down why chasing symptoms and relying on endless surgeries is a failing model, the danger of “social media chiropractic,” and how to build a practice rooted in deep, unshakeable authority.
Inside This Episode:
[03:05] The lost art of the hustle: Building a practice door-to-door in 1996.
[07:15] How to establish your authority even when you're in the shadow of a legendary clinic.
[11:00] Why viral "crack videos" are the equivalent of pimple-popping content—and how they actively turn patients away.
[17:35] Defining true health: It’s about performance and proper nervous system function, not just "feeling good."
[24:00] The Triad: Why you need the philosophy, the science, and the art to actually correct a vertebral subluxation.
[32:00] The evolution of Immortal Chiro and taking the Gonstead standard global.
[35:30] Dr. Dan’s final challenge to the profession: Protect the sacred trust.
Resources & Next Steps:
🔥 The Chiro Authority Skool CommunityStop watching sell-out clinics dominate your market. Get the exact templates, systems, and prompts used to build viral, short-form content systems for principled chiropractors. (No $29 specials or dance trends allowed).👉 Chiro Authority
📅 Dr. Dan's X-Ray Masterclass (March 7th, 2026 @ 10:00 AM CST)👉 Master Class
Connect with Dr. Dan Lyons:
Website: immortalchiro.com
Facebook: Dr. Dan Lyons / Dr. Dan at Immortal
Email: [email protected]