Today’s podcast is an interview with Patrick Schwerdtfeger author of the new book “Marketing Shortcuts for the Self-Employed” (2011, Wiley) and a regular speaker for Bloomberg TV.

We talked about how you can take one blog post and repurpose it in at least seven different ways.  Patrick shared with us a few simple tips, that can build a MASSIVE online identity while working less than most of our competitors competitors.

We also covered some important social media how-to’s:

1. Five places to get great content ideas.

For more information on Patrick’s book and a free gift visit http://www.80shortcuts.com/gifts

The post How to Build a Massive Online Identity – Interview with Patrick Schwerdtfeger appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.