Performance marketing isn’t just about running ads, it’s about building a high-leverage engine that scales your brand.In this episode, we’re joined by Rei-Ling Hudson, a seasoned marketing consultant and advisor, to unpack a masterclass in paid strategy, creative testing, and team building for consumer startups.We cover:✅ When a founder is actually ready to invest in paid acquisition

✅ Why organic product-market fit is non-negotiable

✅ How to build a creative engine that doesn’t compromise brand

✅ The tradeoffs between agencies vs. in-house talent

✅ What AI can and can’t replace in your growth stack

✅ How to think about influencer partnerships, UGC, and scaling content

✅ Channel strategies from Meta to TikTok, Amazon, and YouTube

✅ Metrics that matter and the ones you should ditchWhether you’re launching your first DTC brand or scaling a multi-product portfolio, this episode is packed with tactical advice and hard-won lessons from the front lines of consumer growth.🎧 Subscribe for more conversations like these.#DTCMarketing #PerformanceMarketing #ConsumerStartups #MarketingStrategy #AIinMarketing