In this episode, I sit down with my buddy Geoff Alexander, who is one of the UK’s best-kept secrets. He used to be a personal trainer and a rising star in the corporate world but is now an award-winning Google Ads specialist (first Google-certified in the UK), speaker and digital marketing consultant and mentor. A very fun guy, who is way too humble and has a ridiculously large network.   In this episode you will learn about:

• The leap from the corporate world into entrepreneurship
• How to adapt your business to evolving markets
• How to create consistency in your business (income/leads)
• How to build and manage your network — Geoff has built an incredibly powerful network over the years and is a very smooth networker (I’ve seen it in action)
• How to add value to others
• How to succeed with Google Ads
• How to make the most out of social media and your online presence

Things mentioned in this episode:

• Charlie Munger on the 25 most common cognitive biases, “The Psychology of Human Misjudgement”: https://bit.ly/1oKnWmM
• LinkedIn: www.linkedin.com

Connect with Geoff!

• LinkedIn: https://www.linkedin.com/in/geoffalexander1/
• Facebook: https://www.facebook.com/geoffalexander1
• Twitter: https://twitter.com/GeoffAlexander1
• Instagram: https://www.instagram.com/geoffalexander1/

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