April 05, 2025

How to Build a Remote Office: Hiring & Culture

39 minutes

Here are three things you’ll learn in this episode:

1. Establishing a Philadelphia Office: After working at a New York PPC agency, Brendan returned to Philadelphia to open a new office for the agency. This involved starting in a small coworking space, recruiting talent, and creating a positive workplace culture that emphasized natural curiosity, reliability, and empathy in employees.

2. Client Communication and Problem-Solving: Brendan highlighted the importance of adapting communication styles to meet clients at their level, ensuring clear understanding and collaboration. He also expressed a preference for problem-solving in campaigns, sharing a complex insurance marketing campaign that involved targeting customers without overlapping with competitors while maintaining compliance.

3. LinkedIn vs. Email Outreach: Brendan believes that both LinkedIn and email marketing have their merits, depending on execution. He highlights a successful newsletter strategy that focuses on engaging content rather than traditional promotional tactics, suggesting that authentic connections can enhance outreach efforts.

About Brendan Roach and AdVenture Media:

- Website: https://www.adventureppc.com/

- LinkedIn: https://www.linkedin.com/in/brendan-roach-a64364135/

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