Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, host Michael Woo sits down with guest Scott Klein to explore how organizations can develop an effective research program, even with tight budgets and minimal resources. Research is often seen as a luxury, but with the right approach, it becomes a powerful tool for improving business outcomes, optimizing user experiences, and driving measurable success.

🔍 What You’ll Learn:

• Why research is essential, even for small teams or solo researchers
• How to leverage affordable tools and creative recruiting methods
• The key differences between internal research teams and external agencies
• Strategies to align research with business goals to maximize impact
• How to showcase ROI and gain stakeholder buy-in for continued investment

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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

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Episode Particulars

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Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/  

Scott Klein | UX Research Director: https://www.linkedin.com/in/scottaklein/

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Connect with UpTop

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LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X]: https://twitter.com/UpTopCorp

YouTube: https://www.youtube.com/@uptopcorp

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