By UpTop
Welcome to “Results by Design: UX Insights for Business Leaders,” the podcast that dives deep into the world of UX design, strategy, and insights, with a laser focus on reducing friction at those c
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The podcast currently has 12 episodes available.
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, UpTop’s Michael Woo is joined by Troy Parke, and they talk about how business and design leaders can collaborate more effectively to generate greater value for their customers.
Troy is the Director of UX How, a resource for UX Design “How To” insights, and Method Toolkit LLC. He has experience at Bank of America, ESPN, Disney, and Alaska Airlines. Troy was previously a design leader on Rolling Stone, Microsoft, Nickelodeon, and Marvel projects.
🔍 What You’ll Learn:
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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.
Learn more about and visit our website: https://uptopcorp.com/
Tags: UX design, UX strategy, user experience, business strategy
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Episode Particulars
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Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/
Troy Parke | Director of UX How: https://www.uxhow.com/, https://www.linkedin.com/in/troyparke/
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Connect with UpTop
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LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
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PODCAST Links
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Amazon Music/Audible
Apple Podcasts
Deezer
Listen Notes
Podcast Index
Player FM
Podcast Addict
Podchaser
Pocket Casts
Spotify
TuneIn + Alexa
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, UpTop’s Craig Nishizaki and Chris Hare, founder of The Storied Future, talk about the power of storytelling, and how stories—particularly atomic stories—can help businesses establish a brand and grow. Learn the difference between stories and narratives, and how you can create your own brand narrative through different storytelling techniques.
🔍 What You’ll Learn:
--
Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.
Learn more about and visit our website: https://uptopcorp.com/
Tags: atomic stories, atomic storytelling, storytelling, storytelling techniques
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Episode Particulars
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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/
Chris Hare | Founder, The Storied Future: https://www.linkedin.com/in/hareforce1/
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Connect with UpTop
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LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
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PODCAST Links
--------------------------
Amazon Music/Audible
Apple Podcasts
Deezer
Listen Notes
Podcast Index
Player FM
Podcast Addict
Podchaser
Pocket Casts
Spotify
TuneIn + Alexa
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, Craig sits down with Andrew Walsh, CEO of Applicate Commerce, to discuss the pivotal moments and strategies that have driven the company's successful transition into the digital age. From embracing e-commerce to integrating AI into their core processes, Andrew shares invaluable insights on how businesses can stay ahead of the curve in an ever-evolving industry.
🔍 What You’ll Learn:
--
Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.
Learn more about and visit our website: https://uptopcorp.com/
#uxdesign #uxstrategy #uxmethods #uxforbusiness #businessleaders
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Episode Particulars
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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/
Andrew Walsh | President and CEO, Applicate Commerce: https://www.linkedin.com/in/andrew-walsh-applicate-commerce/
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Connect with UpTop
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LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
--------------------------
PODCAST Links
--------------------------
Amazon Music/Audible
Apple Podcasts
Deezer
Listen Notes
Podcast Index
Player FM
Podcast Addict
Podchaser
Pocket Casts
Spotify
TuneIn + Alexa
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, UpTop’s Craig Nishizaki is joined by Cara Verwholt, Founder & Principal at Cara Verwholt Consulting, where they talk about the challenges and solutions for overcoming organizational silos in large corporations like Amazon, Disney, and the NFL.
With over 15 years of experience, Cara shares practical strategies for building trust, ensuring effective communication, and maintaining a customer-centric approach in large organizations.
🔍 What You’ll Learn:
--
Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.
Learn more about and visit our website: https://uptopcorp.com/
--------------------------
PODCAST Links
--------------------------
Amazon Music/Audible
Apple Podcasts
Deezer
Listen Notes
Podcast Index
Player FM
Podcast Addict
Podchaser
Pocket Casts
Spotify
TuneIn + Alexa
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, UpTop's Craig Nishizaki and Michael Woo talk about their Top 5 list of the most high-value (and sometimes underrated) UX-related activities and strategies that could transform the way your company operates!
From journey mapping to customer interviews, prototyping, UX audits, and benchmarking, these essential practices can make a world of difference in enhancing your product or service.
🔍 What You’ll Learn:
--
Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.
Learn more about and visit our website: https://uptopcorp.com/
Tags: UX design, UX strategy, UX methods, UX for businesses, business leaders
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Episode Particulars
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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/
Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/
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Connect with UpTop
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LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
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PODCAST Links
--------------------------
Amazon Music/Audible
Apple Podcasts
Deezer
Listen Notes
Podcast Index
Player FM
Podcast Addict
Podchaser
Pocket Casts
Spotify
TuneIn + Alexa
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, hosts Craig Nishizaki and Michael Woo discuss the essential elements of a successful B2B web strategy and explore the importance of grounding the strategy with clear business goals, defining target personas, and casting a visionary UX and web content strategy.
Learn about:
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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.
Learn more about and visit our website: https://uptopcorp.com/
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Episode Particulars
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Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/
Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/
Related Video | Evolving B2B Buyer Journeys: Reframing Your B2B Website for Today's Buyers
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Connect with UpTop
--------------------------
LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
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PODCAST Links
--------------------------
Amazon Music/Audible
Apple Podcasts
Deezer
Listen Notes
Podcast Index
Player FM
Podcast Addict
Podchaser
Pocket Casts
Spotify
TuneIn + Alexa
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, we journey into integrating Design Thinking and Lean UX methods into practical workflows. With over 16 years of experience, Michael Woo—Director of UX at UpTop—shares candid reflections and pivotal moments from his career, shedding light on the evolution of design methodologies and problem-solving approaches.
🔍 Learn about:
Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.
Learn more about and visit our website: https://uptopcorp.com/
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Episode Particulars
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Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/
Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/
[eBook] A Guide to UX Strategy Sprints, UpTop: https://bit.ly/3IJmVvt
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Connect with UpTop
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LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
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PODCAST Links
--------------------------
Amazon Music/Audible
Apple Podcasts
Deezer
Listen Notes
Podcast Index
Player FM
Podcast Addict
Podchaser
Pocket Casts
Spotify
TuneIn + Alexa
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, Michael Woo is joined by one of his team members, Cristie Shrader, Product Designer, to talk about the advantage of having an external perspective in UX design.
Let’s unpack the insights and experiences of a seasoned design consultant, exploring how they tackle dilemmas, overcome challenges, and foster productive client relationships.
Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.
Learn more about and visit our website: https://uptopcorp.com/
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Episode Particulars
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Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/
Cristie Shrader | Product Designer, UpTop: https://www.linkedin.com/in/cristieschrader/
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Connect with UpTop
--------------------------
LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
--------------------------
PODCAST Links
--------------------------
Amazon Music/Audible
Apple Podcasts
Deezer
Listen Notes
Podcast Index
Player FM
Podcast Addict
Podchaser
Pocket Casts
Spotify
TuneIn + Alexa
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, we tackle the intricate world of digital business and uncover five of the most common challenges organizations encounter when striving to build a successful digital business. 🌐
In this insightful exploration, we break down the barriers that hinder many businesses from achieving digital excellence. Whether you're a seasoned entrepreneur or just starting, understanding these challenges is crucial for navigating the digital landscape.
🔍Learn about:
1️⃣ Leadership and Vision
2️⃣ The Problem with Departmental Silos
3️⃣ How to Choose the Best Team Members
4️⃣ The Importance of Having Good Processes in Place
5️⃣ Is Your Company Operations-Minded or Innovations-Minded?
Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.
Learn more about and visit our website: https://uptopcorp.com/
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Episode Particulars
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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/
Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/
--------------------------
Connect with UpTop
--------------------------
LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
--------------------------
PODCAST Links
--------------------------
Amazon Music/Audible
Apple Podcasts
Deezer
Listen Notes
Podcast Index
Player FM
Podcast Addict
Podchaser
Pocket Casts
Spotify
TuneIn + Alexa
Join our Results by Design panel and guest, Deborah Roberts, Senior UX Designer at UpTop, in a thought-provoking episode exploring the evolution of B2B buyer behaviors and their profound impact on website dynamics 🚀
In our latest episode, we discuss how B2B buyer behavior has changed over the past five years, what is now obsolete or ineffective on your B2B website because of these changes in B2B buyer behavior, and what to do about it.
🎯 Key Takeaways:
Join us as we explore expert approaches to elevate your products, optimize customer interactions, and steer your organization toward unparalleled success. Tune in now and revolutionize your business strategies!
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Episode Particulars
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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/
Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/
Deborah Roberts | Sr. UX Designer, UpTop: https://www.linkedin.com/in/deborahrobertsdesign/
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Episode Context
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Gartner Win More B2B Sales Deals Report: https://www.gartner.com/en/sales/insights/win-more-b2b-sales-deals
G2 2023 Software Buyer Behavior Report:
https://research.g2.com/2023-buyer-behavior-report
TrustRadius 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer:
https://www.trustradius.com/resources/assets/2022-b2b-disconnect
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Connect with UpTop
--------------------------
LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
--------------------------
PODCAST Links
--------------------------
Amazon Music/Audible
Apple Podcasts
Deezer
Listen Notes
Podcast Index
Player FM
Podcast Addict
Podchaser
Pocket Casts
Spotify
TuneIn + Alexa
The podcast currently has 12 episodes available.