Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, Michael Woo chats with Cristie Schrader, a seasoned UX researcher and product designer at UpTop, about the transformative role of qualitative research in creating exceptional customer experiences.

From identifying emotional pain points to bridging the gap between customer needs and business goals, Cristie shares real-world examples and best practices from her extensive experience, including consulting for the world’s largest e-commerce company.

🔍 What You’ll Learn:

• Why qualitative research is essential for uncovering customer pain points
• How qualitative and quantitative research complement each other
• Best practices for conducting impactful qualitative studies
• Real examples of using insights to influence product roadmaps
• The power of empathy in UX design

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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

Tags: UX design, UX strategy, user experience, business strategy, qualitative research, quantitative research

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Episode Particulars

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Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/  

Cristie Shrader | Product Designer, UpTop: https://www.linkedin.com/in/cristieschrader/

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Connect with UpTop

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LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp 

YouTube: https://www.youtube.com/@uptopcorp

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