Most agencies don’t have a growth problem… they have a consistency problem.

In this episode of the Creative Outcomes Podcast, Craig Baldwin, Partner at Upsourced, sits down with Danielle Fauteaux (Getting Momentum) to break down what actually drives sustainable agency growth - and why most founders get it wrong.

If you’ve ever felt like growth comes in waves, depends too much on you, or feels like something you “fix” and move on from, this conversation will challenge that thinking.

They dive into:

- Why growth is not a one-time problem to solve

- How to turn revenue into a team-wide responsibility

- The 5 pillars of a scalable growth system

- Why most agencies rely too heavily on founders for sales

- How to use scorecards to drive a consistent pipeline

- The mindset shifts holding agencies back from scaling

This isn’t about hacks or quick wins. It’s about building a system that compounds over time.

If you run or lead an agency, this is a must-watch.

—

📌 Connect with Danielle:

LinkedIn: https://www.linkedin.com/in/danielle-fauteaux/

Website: https://gettingmomentum.com/blog/video-operationalizing-client-acquisition-retention/

For more insights, subscribe to our channel!

TIMESTAMPS:

00:00 – Why agency growth is harder than it looks

02:13 – The biggest mistake: treating growth like a one-time fix

04:08 – Growth is a system, not a moment

06:22 – Why revenue shouldn’t sit on one person

07:12 – The 5 pillars of a scalable growth engine

12:25 – Inputs vs outputs: how scorecards actually drive growth

15:41 – Why most growth efforts fail (and what to change)

21:03 – The long game: relationships over quick wins

25:32 – The mindset traps holding agencies back

26:19 – Treat your agency like your most important client

27:36 – “No one cares what I have to say” (and why that’s wrong)

33:35 – Nice vs kind leadership (and why it matters for growth)

34:44 – Choosing your hard: consistency vs chaos

36:06 – The 80/20 of sustainable growth

37:32 – Where to find Danielle + how to work together