Creative Outcomes

Content-based networking, the shift from the "how" to the "who" economy, and the importance of building trust through personalized outreach.

Logan Lyles, from the evangelism and content marketing team at Teamwork.com, shares insights on effective marketing strategies for agencies and service-based businesses.

Hear about his experience leveraging LinkedIn and podcasting to drive growth, and learn how to create a tight feedback loop to power your marketing efforts. For more, contact us: https://www.upsourcedaccounting.com/contact-us/?utm_campaign=loganpodcast

TIMESTAMPS:

0:00 - The Personalization Playbook: Secrets to Supercharge Your Agency Growth

0:45 - Stepping into the Growth Lead Role: Lessons from an Agency Insider

3:30 - The Shift from "How" to "Who": Leveraging LinkedIn's Personal Profiles

6:45 - Tightening the Feedback Loop: Capturing Insights to Power Your Marketing

11:20 - The Power of Face-to-Face: Strengthening Client Relationships 15:05 - Content-Based Networking: Turning Prospects into Collaborators

20:15 - Personalization and Trust: Keys to Cutting Through the Noise

23:45 - Resources and Next Steps: Connect with Logan and Explore More

Running an agency can seem like your entire life, but how do you maintain a work-life balance?

You hear people say, 'Always be available for your clients, even outside of work hours; that's the best customer service.' But how can I manage that along with my family life?

The main solution: build and sell your trust.

You aren't just selling a service; you want your clients to trust that you've got them covered. Tune in to hear Tyler from Lone Fir Creative and Jimmy from Upsourced dive deeper into this topic on this episode of Creative Outcomes.

For additional help, contact us: www.upsourcedaccounting.com/contact-us

There is no one size fits all strategy for building your agency's sales team. Dive into the different options with Ryan and Meredith as they discuss how to take your sales efforts to the next level. For additional help, contact us: https://upsourcedaccounting.com/contact-us/

On this episode of Creative Outcomes, agency coach Rob Da Costa talks to us about his journey from starting his own agency, to selling his agency, to finding his passion in agency coaching. This podcast dives into the real emotions surrounding selling your agency and trying to find your true passion. For more information, contact us at upsourcedaccounting.com/contact-us

Join us as we interview Steve Guberman from Agency Outsight. Having previously started and sold his creative shop, Steve now takes those lessons learned and helps coach agency owners. Tune in to learn about his journey. For additional help, contact us at https://upsourcedaccounting.com/contact-us/

What can agency owners and client managers do to increase their pricing power? This podcast will walk you through how to price your services to align with the value of your work. Need more information? Contact us here: https://upsourcedaccounting.com/contact-us/

Learn how to prevent burnout as an agency owner. Owners often find themselves wearing multiple hats when it comes to running the business, but how can you dial that back so you can focus on specific areas of your agency? Tune in with special guest Kenny Lange to learn how to scale your agency and promote growth. Kenny Lange ([email protected]) special promotion: https://kennylange.com/upsourced-podcast-coaching-offer-kenny-lange-coaching For more information or additional help, contact us here: https://upsourcedaccounting.com/contact-us/

Discover the importance of both financial and non-financial metrics when analyzing the health of your agency with Marcel Petitpas.

When it comes to evaluating the success and performance of an agency, the focus is historically on financial data. It’s all people want to look at while spending little to no attention to non-financial data, even though they’re key factors in diagnosing your agency’s problems. Dive further into this topic by listening to Ryan and Marcel!

For more information, reach out to us here: https://upsourcedaccounting.com/contact-us/

Your agency should be tracking employee utilization. What's a good utilization rate? Why should you be tracking it? How do you get your team to start tracking their time? These are all topics discussed in this podcast episode. Need more information? Contact us: https://upsourcedaccounting.com/contact-us/

This is the third part to our Creative Agency Survival Guide: Recession Edition (guide: https://hubs.ly/Q01rFvjq0). In this episode we're going to focus on how to manage expenses and how to create a contingency plan.