The brutal truth about agency sales that nobody wants to hear 🎯

Most agency owners are making the same expensive mistake: thinking they can hire their way out of a sales problem.

In this deep-dive episode, we break down the real numbers behind successful agencies and reveal why the $10 million rule could save you from a costly hiring mistake.

What you'll discover:

- Why 70% of your revenue should come from existing clients

- The exact percentage you should spend on sales & marketing (hint: it's not what you think)

- When to hire your first full-time salesperson (spoiler: probably later than you planned)

- The 6-12 month reality of sales hiring that most owners ignore

- Why lead generation isn't your real problem

Key Timestamps:

0:00 - The state of agency sales in 2025

5:23 - The 70/30 revenue split explained

12:04 - Sales vs. marketing budget breakdown

20:35 - The 3-month rule for sales activities

26:12 - Why founders must own sales until $10M

35:01 - Building a repeatable sales system

Perfect for agency owners, consultants, and anyone running a professional services business who's tired of the feast-or-famine cycle.

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