First, we hear from Scott Bair (Partner at Lunour), who talks about how to build a strong brand as a startup. After that, we’ve got a great talk from Netsuite on how to get your financial data under control.  

How to Build a Strong Brand - Scott Bair   

(1:43) Branding Experiment - which brand would you buy?  

(3:10) What is branding?  (5:35) Brand Strategy Pyramid   

(9:13) Creating a logo  (10:30) Good logos vs bad logos  

(12:01) Designing a landing page  

(13:45) Books & resources on Desing                                

(17:19) - The benefits of a clean P&L

(19:00) - How to get your financials organized

(22:58) - Key takeaways