Brand Talkies a.k.a The BT Show

How to Build a Strong GTM Strategy: 5 Key Points with Parth Chopra(Director at ADP Ventures, ex-Bain and Company)


Listen Later

Your GTM strategy shapes your market entry success.

Know these 5 things before creating your Go-to-Market plan with Parth Chopra:
A solid GTM plan is crucial.
It determines how you launch.
It decides your market impact.
What should you know first?
How can you ensure success?
Parth Chopra shares 5 key insights for a winning GTM strategy.
Insights like:
→ Understanding your target audience
→ Defining your unique value proposition
→ Analyzing the competition
→ Choosing the right channels
→ Setting clear metrics for success
These insights are game-changers.
Master them to boost your market entry.
But how? Where to start?
Here's your guide:
1. Know Your Audience
Research deeply. Understand their needs and pain points.
2. Define Your Value
Clearly articulate what makes your product unique.
3. Analyze Competitors
Study their strengths and weaknesses. Learn from them.
4. Pick the Right Channels
Choose where your audience spends time. Focus your efforts there.
5. Set Success Metrics
Define what success looks like. Track your progress.
"Preparation is the key to success."
– Alexander Graham Bell
Start now.
The market is waiting, and so are your customers.
Be prepared.
Be impactful.

...more
View all episodesView all episodes
Download on the App Store

Brand Talkies a.k.a The BT ShowBy Tamanna Chanana