Join us on Brand Talkies (The BT Show) as we chat with Colleen Jones, a content strategy expert, author of The Content Advantage, and the mastermind behind Content Science.

In this episode, we explore:
🎯 How AI is transforming content marketing
📢 The biggest content scaling mistakes brands make
🤖 How to balance authenticity & automation
💡 Unexpected places to find content inspiration

Plus, Colleen shares a Star Wars-inspired content strategy tip!

📖 Get "The Content Advantage" today & elevate your content game!

🎥 Watch the full episode on YouTube

#BrandTalkies #Marketing #ContentStrategy #AI #Podcast #Branding

Your GTM strategy shapes your market entry success.

In this episode of Brand Talkies, we bring you a fascinating conversation with Swati Paliwal, Head of Marketing at Sprouts.ai. Host Tamanna Chanana sits down with Swati to explore her journey from freelancing to leading marketing efforts at major brands like Flipkart, MX Player, and Disney+ Hotstar, before transitioning to the B2B SaaS world. Swati discusses the evolution of content marketing, the growing role of AI, and the strategies that have fueled her success in this competitive landscape.

Whether you're an aspiring marketer or a seasoned professional, this episode is packed with valuable insights that will inspire you to elevate your marketing game. Tune in to hear Swati's take on building impactful content strategies, navigating new tools, and the importance of staying adaptable in a tech-driven world.

Don’t forget to subscribe and leave a review if you enjoyed the episode!

TIME-STAMPED SHOW NOTES:

(00:00) Intro to Swati Paliwal’s marketing journey

(04:12) From freelancing to B2B SaaS: What changed?

(07:20) The future of content marketing and AI

(10:55) Building branded content that resonates

(15:35) Navigating digital marketing tools

(18:50) Personal life meets professional strategies

(22:10) Why marketers need humility and confidence

(26:45) Key takeaways for marketers in 2024

---

Connect with Us:

Follow Swati on LinkedIn

Be sure to leave a review and subscribe for more exciting marketing insights!

Dive into the world of digital marketing with Google India's Account Manager, Tanvi Bangia, as she shares exclusive insights on Brand Talkies aka The BT Show. Discover how to build lasting client relationships, navigate privacy concerns, and drive product adoption in 2024. From Google's work culture to data-driven marketing strategies, this episode is packed with actionable advice for marketers at all levels.

Top 3 Takeaways:

Whether you're a budding marketer or a seasoned professional, this episode is packed with actionable insights that can elevate your marketing strategies in 2024 and beyond. Don’t miss out on the wisdom from a Google insider!

#DigitalMarketing #GoogleMarketing #TheBTShow #MarketingInsights #BrandTalkies

Join us for Part 2 of an insightful conversation with Santosh Choudhary, former B2B Marketing Lead at Meta, as we explore the future of SaaS marketing. In this episode, we dive deep into the top three trends shaping the industry and discuss how businesses can adapt to the rapidly evolving landscape, particularly with the rise of AI.

Discover how AI is impacting marketing strategies and learn why some AI tools may be more relevant than others. Santosh shares his mental model for evaluating new technologies, the potential shift towards VR, and the future of SEO as AI-driven searches rise. We also discuss the efficiency gains AI can bring to creative workflows and the importance of storytelling in SaaS marketing.

Santosh highlights the need for marketers to become more creative and customer-centric, sharing personal anecdotes and examples from his career. We also cover key differences between successful and unsuccessful B2B marketing strategies, emphasizing the importance of full-funnel marketing, brand awareness, and the foundational elements necessary for lead generation.

Finally, we explore the role of data and analytics in optimizing B2B campaigns, the impact of privacy regulations on marketing, and how AI and automation can streamline marketing processes.

Tune in for a compelling discussion packed with actionable insights and expert advice to stay ahead in the world of SaaS marketing.

Keywords: SaaS marketing, AI in marketing, future of marketing, B2B marketing strategies, lead generation, brand awareness, data analytics, marketing automation, storytelling in marketing, privacy regulations, marketing efficiency.

Listen now and elevate your marketing game!

Follow and subscribe to our podcast for more expert insights on marketing.

Connect with Brand Talkies a.k.a The BT Show:

🎙️ New Season, New Insights! Brand Talkies is back with an electrifying conversation on the art of SaaS marketing.

In this season premiere episode, host Tamanna Chanana is joined by Santosh Choudhury, a seasoned B2B marketing expert formerly with Meta. Get ready to unravel the secrets behind effective SaaS marketing strategies, the power of personalization, and the importance of storytelling in a digital-first world.

Santosh shares his marketing journey, shedding light on the unique challenges and opportunities in the SaaS space (11:45). He dives deep into the role of personalization, emphasizing its significance for enterprise-level customers and how AI can revolutionize personalized content creation at scale (19:20).

But that's not all! Tamana and Santosh engage in a fun "Buzzer Round" (5:10), exploring quirky marketing gimmicks and unexpected brand stories that have left a lasting impression.

Whether you're a SaaS marketer, an entrepreneur, or simply curious about the world of B2B marketing, this episode is a must-listen. Tune in now and gain invaluable insights from an industry pro who has mastered the art of driving growth in the competitive SaaS landscape.

#SaaSMarketing #B2BMarketing #DigitalMarketing #Personalization #BrandStorytelling #SaaSMarketing

Connect with Brand Talkies a.k.a The BT Show:

Maria Rajpoot shares her journey from marketing to tech, emphasizing the importance of soft skills and mentorship for women in the industry.

Highlights   - 🚀 Maria's career transition from marketing to tech through learning SQL.

Key Insights  

 - 🚀 Maria's journey showcases the potential for career transitions in tech, even without a technical background. (🌟)

Don't forget to hit subscribe and turn on notifications to stay updated on our latest episodes. Let's embark on this magical marketing journey together!

or email us on [email protected]

Ever wondered how to turn casual visitors into loyal fans?

Join me, Tamanna Chanana, as I sit down with CRO maestro Chris Longfellow to unlock the secrets of Conversion Rate Optimization. Get ready for a game-changing conversation!

🔍 Insightful Career Journey

🚀 Successful Case Studies Revealed

📱 Mobile-First Strategies

🎯 Perfecting Call-to-Actions

🧪 A/B Testing Deep Dive

🛠️ Hands-On CRO Advice

Stick around till the end for a special giveaway – a crucial list of CRO points to elevate your game! If you're ready to boost your subscriber growth and conversion rates, hit that like button, subscribe for more expert insights, and comment below with your thoughts or questions. Let's optimize together!

Write 'CRO' in the comments below and we will share the list with you 😁🤩🤩

Join Tamanna Chanana in this enlightening conversation as she sits down with Professor Christian Farioli, the mastermind behind 'The Pizza Guide to Digital Marketing.' Get ready for a deep dive into the world of digital marketing strategies that'll transform your approach.

🍕 **Topics Covered:**

- From IT engineer to marketing maestro: Christian's fascinating journey

- Crafting impactful digital campaigns: Behind-the-scenes insights

- Unveiling 'Pizza and AI': Simplifying AI in marketing

- Inspirational tips for budding digital marketers

- Measuring marketing success: The secret sauce

This talk is your golden ticket to revolutionizing your digital marketing game. Whether you're a seasoned marketer or just starting out, these insights will take your strategies to the next level.

👍 **Like what you hear? Smash that like button! Subscribe for more gourmet marketing tips and leave a comment to join the conversation.**

📢 **Connect with Prof. Christian Farioli:**

- LinkedIn: [Christian Farioli](https://www.linkedin.com/in/christianfarioli/)

- Books: [The Pizza Guide to Digital Marketing](https://www.amazon.com/Pizza-Guide-Digital-Marketing-DELICIOUS-ebook/dp/B07YK53HJR), [Pizza and AI](https://www.amazon.com/Pizza-Insightful-Harnessing-Intelligence-Decision-Making/dp/B0CX83THWW)

**About Prof. Christian Farioli:**

With over 15,000 executives trained globally and 120+ international conferences under his belt, Prof. Christian Farioli is a trailblazer in digital marketing. From prestigious venues like GOOGLE and NASA to advising top brands like Armani and Bayer, Christian's expertise spans continents and industries.

🎧 **Connect with Brand Talkies - The BT Show:**

- Spotify: [Brand Talkies](https://open.spotify.com/show/6E2uAdU7C574WAbGXsCB71)

- Apple Podcast: [Brand Talkies](https://podcasts.apple.com/in/podcast/brand-talkies-a-k-a-the-bt-show/id1703038547)

- Amazon Music: [Brand Talkies](https://music.amazon.com/podcasts/25e6ef09-1516-4c9f-bcec-dfe00d6e9650/brand-talkies-aka-the-bt-show)

- YouTube: [Brand Talkies](https://youtu.be/w2MOIZhKW-o)

Are you a marketing professional interested in being a guest on our show? Click [here](https://forms.gle/X5KWuaiW3153jmU38) to apply.

**Support Us:**

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**About Brand Talkies - The BT Show:**

"Brand Talkies - The BT Show" is your ultimate source for in-depth discussions on branding, marketing, and industry trends. Join host Tamanna Chanana as she brings you conversations with top industry experts and thought leaders. Subscribe today to stay informed and inspired in the world of branding.

#digitalmarketing #marketingpodcast