Hey there, and welcome to another exciting episode of Brand Talkies! I'm your host, Tamanna Chanana, and today, we've got a real treat for you. We're diving into the world of FMCG with the one and only Varun Sethuraman.

Varun is a seasoned FMCG marketer with over a decade of experience at Nestle, leading the charge to revolutionize brand love for the iconic Maggi noodles. With his keen eye for strategy, innovation, and consumer insights, Varun has been instrumental in driving long-term brand growth while keeping an ear to the ground for emerging trends.

In this episode, Varun shares some of his favorite campaigns that have truly connected with consumers on a personal level. From heartwarming stories to bold innovations, he reveals the secrets behind building enduring brand relationships that stand the test of time.

Key highlights:

So grab your favorite snack and join us for a lively conversation filled with insights, laughter, and maybe even a few surprises along the way. Don't forget to hit that subscribe button on Spotify, Apple Podcasts, Google Podcasts, or Amazon Music, and join our community on YouTube for even more brand talk goodness!

Thanks for tuning in, and remember to stay inspired as we navigate the ever-changing landscape of consumer products and marketing together. See you on the airwaves!

📍 Kickstart 2024 with a bang! Join us on Brand Talkies as we dive into the dynamic world of marketing. Tamanna Chanana, your host, welcomes the trailblazing Tara Kapur, an award-winning marketing leader with a fascinating journey through Netflix, VICE Media, and currently the Head of Marketing India at Duolingo English Desk.

🚀 In this episode, Tara shares insights from her 15+ years of experience, where her journalism background intersected with marketing brilliance. From shaping Netflix's success in India to co-founding the award-winning feminist platform Vitamin Stree, Tara's unique lens spans journalism, marketing, and entrepreneurship.

🔍 Discover how Tara's exceptional storytelling skills, honed as a journalist, have influenced her marketing strategies. From her "aha" moment to the rollercoaster journey that led her to where she is today, Tara unfolds her story, offering valuable lessons for aspiring marketers.

🌐 Explore the power of diversity in Netflix's content, the magic of personalization, and how brands can capture the investigative, truth-seeking spirit in their storytelling. Tara also highlights some of the most innovative content marketing campaigns, including the thought-provoking Spotify and Cadbury initiatives.

🌟 Join us in this enlightening conversation, gain insights into the ever-evolving marketing landscape, and embrace a learner's mindset to stay ahead in your marketing journey. Don't miss out on this episode; tune in now!

Welcome to the exciting Brand Talkies a.k.a The BT Show! Get ready to be captivated by our wonderful host, Tamanna Chanana, as she engages in a thought-provoking conversation with the brilliant Shitiz Dogra. With over ten years of experience in marketing, sales, and growth hacking, Shitiz brings a wealth of knowledge and expertise to the table. Currently an Associate Director of Digital Marketing at Indigo, Shitiz has a background in entrepreneurship and a deep passion for all things digital marketing, making him a perfect guest for our show.

📚 **Don't miss out on these additional resources:** - Explore Shiddis' creativity in his newly published book, "Ahemyat," now available on Amazon. Immerse yourself in the world of poetry and originality! - Discover Shiddis' groundbreaking marketing strategies, including a unique campaign that he spearheaded during his time as an entrepreneur at First Eat. 🚀

"Get ready to level up your marketing skills with this episode of 🔥Shitizs' Insights🔥!

Discover the impactful journey of Shitizs' aha moment and how it shaped his career in marketing. 🚀

We'll take you on a deep dive into the ever-changing landscape of digital marketing and its influence on customer experience.

Learn from Shitizs' wealth of knowledge and his predictions for where the industry is headed in the future.

🎙️ Don't miss out on our top-quality insights from industry experts and thought leaders in upcoming episodes.

Stay connected with us on your favourite platform for behind-the-scenes content and join us on this exciting marketing journey. 🔗"

🎙️ Join us for an engaging conversation with Gaurav Markan, a visionary at the intersection of technology, marketing, and visual storytelling. Gaurav shares his remarkable journey from a tech background to becoming a prominent figure in the world of photography and cinematography.

🔑 Key Takeaways:

📌 Timestamps:

🌟 About Gaurav Markan:

Gaurav Markan is a seasoned professional with over 21 years of experience, excelling in business model creation and effective marketing strategies. He currently serves as the Head of Ambassadors, Strategic Alliances, and B2B Marketing at Canon India. Gaurav's expertise spans various marketing domains, including B2B and B2C marketing, product marketing, content development, and innovative marketing approaches. He played a key role in designing India's first Car Driving Simulator for Maruti Suzuki in France, which later evolved into the popular Maruti Driving School chain.

With a strong background in techno-marketing and business development, coupled with a deep understanding of imaging technology, post-production, and professional photography, Gaurav consistently delivers unconventional methods to maximize ROI. His extensive experience also includes over 17 years as a professional photographer and filmmaker, collaborating with renowned figures like Ruskin Bond on projects like "HIMALAYAS" and conducting 500+ workshops on imaging technology, photography, and cinematography.

📚 Recommended Resources:

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📣 Share Your Thoughts:

What resonated with you the most from this conversation? Share your thoughts in the comments below!

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Learn the inside scoop on creating viral video marketing campaigns from Marketing Advisor, Sindhu Biswal.

In this exclusive interview, Sindhu reveals his step-by-step formula for video marketing success, drawing on his experience spearheading blockbuster campaigns for major brands.

Get proven tips on:

Discover how B2B brands like Mailchimp and GoDaddy build connections through video just like B2C marketers.

You’ll also get Sindhu’s advice on must-have skills for today's video marketers:

Practice copywriting and design through your own social media content. Use affordable tools like VEED and Captions.ai to master video production.

Apply Sindhu's viral video marketing formula to engage audiences and grow your brand.

About Sindhu Biswal:

Sindhu Biswal is an influential social media marketing expert and advisor based in India. He has over 8 years of experience spearheading viral video marketing campaigns and growth strategies for major brands.

Some key facts about Sindhu:

With his extensive experience, industry knowledge and continuous learning mindset, Sindhu Biswal provides invaluable insights into today's social media and video marketing landscape. His advice helps both established brands and startups succeed with viral content.

Resources:

Sindhu Biswal on LinkedIn: https://www.linkedin.com/in/sindhubiswal

Sindhu Biswal on Youtube: https://www.youtube.com/c/Sindhubiswal

Tools mentioned:

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Brand Talkies: Unveiling the Soul of Sabhyata with Chayan Verma

Welcome to the debut episode of Brand Talkies, also known as the BT Show, where we're committed to uncovering the captivating stories behind your favourite brands. I'm your host, Tamanna Chanana, and today, we have an exceptional guest with us. He's the brilliant mind behind Sabhyata's marketing magic, skillfully blending tradition with trendsetting. Please join me in extending a warm welcome to Chayan Verma, the Head of Marketing for Sabhyata.

Chayan Verma, the driving force behind Sabhyata's marketing journey, has consistently delivered groundbreaking marketing strategies and campaigns that reflect the brand's unique fusion. His passion for staying at the forefront of the ever-evolving fashion industry is evident through his dedication to keeping Sabhyata fresh and relevant.

Chayan is a firm believer in the power of marketing to connect with customers on both online and offline platforms. He's played a pivotal role in bridging the gap between Sabhyata's physical store presence and its vibrant online presence. His knack for crafting memorable marketing strategies, especially during festival seasons, has left an indelible mark on the brand.

In this insightful episode, Chayan shares his personal journey from a finance professional to the dynamic world of marketing.

Tune in to this episode of Brand Talkies as Chayan Verma takes us on a journey through Sabhyata's marketing landscape, revealing the secrets behind their success in the dynamic world of fashion and retail. Discover the magic of blending tradition with innovation and the art of creating a brand that resonates with millions of customers across India.

Discover the Fascinating Stories Behind Iconic Brands on Brand Talkies

Have you ever wondered about the captivating stories behind your favourite brands? Join host Tamanna Chanana as she unveils the magic behind successful brands on Brand Talkies.

On this engaging marketing podcast, you'll get an insider's look into the world of branding straight from industry experts and innovators. Learn about the creative strategies, unsung heroes, and unconventional marketing stunts that transformed simple ideas into legendary brands.

Whether it's the history behind Nike's Swoosh logo or the viral sensation of the Share a Coke campaign, Brand Talkies brings you the unknown tales of brand brilliance. Gain valuable insights into crafting compelling brand identities and marketing campaigns that engage consumers.

Brand Talkies also features thought-provoking discussions with marketing gurus about emerging trends and best practices for building iconic brands in the digital age. If you're passionate about branding and want to amplify your brand's story, this is the podcast for you.

Join us on the Brand Talkies journey as they uncover the magic, strategy and inspiration behind the brands you love. Subscribe now for exclusive access to captivating stories that reveal the power of strategic branding.