In this episode, I sit down with quilting educator and YouTuber Beth Ann Williams, who has built a thriving online teaching business by doing something many creatives are afraid to do: learn in public.

When chronic illness made travel impossible, Beth Ann shifted from in-person workshops to Zoom classes… and eventually discovered that YouTube was the most sustainable, scalable path for her creativity and her income. We talk honestly about letting go of perfection, showing up on camera before you feel ready, and using YouTube as a long-term platform to reach more students without burning out. Beth Ann shares what she’s learned about building community on YouTube, what analytics actually matter, and why this platform gives creatives more freedom than any social feed ever could.

She’ll also be teaching a brand-new YouTube for Creatives course with the Academy for Virtual Teaching in early 2026; sign up for our newsletter so you hear about it when it comes out.

Learn more about The Academy for Virtual Teaching here.

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