The Logistics of Logistics

How to Build a Successful Freight Brokerage with Joe Chandler

08.02.2023 - By Joe LynchPlay

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Joe Chandler and Joe Lynch discuss how to build a successful freight brokerage. Joe Chandler is the President and COO of SPI Logistics, one of the top logistics firms in North America, boasting a robust network of 65 offices and over 54,000 carriers across Canada and the United States. About Joe Chandler Joe Chandler is the President and COO of SPI Logistics, one of the top logistics firms in North America, boasting a robust network of 65 offices and over 54,000 carriers across Canada and the United States. Joe joined SPI in 2015 with three decades of prior experience as a transportation company executive and an industry consultant.  He has held every executive role in transportation, including CEO, EVP, COO, CFO, CIO and CHRO.  He currently serves on the Boards of Directors of the Transportation Intermediaries Association (TIA) and the TIA Political Action Committee; he is a past Board member of American Trucking Association’s Technology Council; and he is a past Chairman of the Trucking Industry Advisory Panel to the Texas Transportation Institute.  He is a Certified Transportation Broker (CTB) and a Certified Senior Professional in Human Resources (“SHRM-SCP” and “SPHR” credentials).  Joe attended Texas A&M; University on an Army scholarship and was an Airborne Ranger Air Defense Artillery Captain when he resigned his commission to enter the trucking industry.  Joe represents the fourth generation of his family in transportation. About SPI Logistics SPI Logistics is a leading logistics firm in North America, boasting a robust network of 65 offices and over 54,000 carriers across Canada and the United States. With a rich history spanning over 40 years, SPI has cultivated enduring relationships with shippers, receivers, and carriers, solidifying its position as a trusted industry leader. Committed to expediting the success of its clients, SPI prides itself on being more than just a transportation network or third-party logistics hub. Their dedicated team of transportation professionals is driven by a singular purpose – to ensure the seamless growth and prosperity of their clients. With a vision to be the premier logistics network in North America, SPI continuously aspires to enhance the freight transportation experience through teamwork, trust, transparency, and cutting-edge technology. Discover the SPI Logistics advantage and unlock your business's full potential. About the SPI Logistics Agent Program  Becoming an SPI Logistics agent comes with several advantages. As one of North America's first independent freight brokerage agent networks, SPI has 40 years of experience in helping businesses grow. This means you can count on their expertise and knowledge of commission structures, support systems, software, and financing models. SPI offers risk-free commissions of up to 75%, ensuring that you won't face any hold-backs or claw-backs. They provide the best systems and support in the industry, making it easy for you to book freight and communicate effectively. Additionally, SPI offers independence, allowing you to guide your business without any barriers. They prioritize removing obstacles and being easy to work with, ensuring your success as an agent. Key Takeaways: How to Build a Successful Freight Brokerage In the podcast interview Joe Chandler and Joe Lynch discuss how to build a successful freight brokerage: Strong sales and marketing A safe, reliable carrier network – ideally with complete overage of the USA and Canada Sufficient investment because most freight brokerages have cash flow problems that limit their success Operational expertise – a back office that keeps the trucks moving, the customers happy, and the money flowing The latest freight technology that enables a superior customer experience and industry leading efficiency A partner like SPI Logistics, North America’s Premier Full-Service Network for Freight Brokers SPI Logistics is a leading logistics firm in North America with a robust network of 65 offices and over 54,000 carriers across Canada and the United States. SPI has a rich history spanning over 40 years and has cultivated enduring relationships with shippers, receivers, and carriers, solidifying its position as a trusted industry leader. SPI's dedicated team of transportation professionals is driven by a singular purpose – to ensure the seamless growth and prosperity of their clients. SPI has a vision to be the premier logistics network in North America and continuously aspires to enhance the freight transportation experience through teamwork, trust, transparency, and cutting-edge technology. SPI Logistics Agent Program offers several advantages for businesses looking to grow. SPI has 40 years of experience in helping businesses and provides expertise in commission structures, support systems, software, and financing models. SPI offers risk-free commissions of up to 75%, ensuring agents won't face hold-backs or claw-backs. SPI provides the best systems and support in the industry, making it easy for agents to book freight and communicate effectively. Learn More About How to Build a Successful Freight Brokerage Joe Chandler on LinkedIn SPI on LinkedIn SPI Logistics SPI Logistics Agent Program Episode Sponsor: Tomorrow.io The Biggest Risk Facing Truck Drivers with Dan Slagen Trucking & Road Solutions: Weather Intelligence for Logistics & Transportation Sponsor: Tusk Logistics Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time. 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