In “From Farm to Fork:  A Broker's Guide to Food Safety and Cold Chain Logistics”, Joe Lynch and Brian Hastings, the CEO and Co-founder of Veritas Logistics, discuss the critical role of human-centric logistics and strong partnerships in ensuring the safe and efficient transportation of food.

About Brian Hastings

Brian Hastings is the CEO and Co-founder of Veritas Logistics, a third-party logistics firm founded in 2020 that prioritizes people and operates with core values of truth, partnership, passion, positivity, and service to provide customized transportation solutions. With over 15 years in the freight brokerage industry, Brian began as a sales executive at TQL, quickly advancing to a respected sales team leader where he helped develop satellite offices. Driven by a desire to challenge industry norms and enhance customer experience, he co-founded Veritas Logistics on the belief that people are at the heart of success. In just three years, he has guided the company to become one of Cincinnati’s Best Places to Work and a Fast 55 honoree, earning a positive reputation among shippers and carriers. A respected thought leader, Brian regularly speaks on logistics topics including fraud prevention and sales strategies. His core values of hard work, passion, and personal accountability, forged during his time as a baseball player at the University of Kentucky, continue to guide his professional and personal life.

About Veritas Logistics

Veritas Logistics is a third‑party logistics firm founded in 2020 and headquartered in Cincinnati, OH (11–50 employees). Created to stand out in a crowded industry, Veritas prioritizes people and operates with core values of truth, partnership, passion, positivity, and service. With over 20 years of combined team experience, Veritas leverages deep logistics expertise and an expansive carrier network to anticipate client needs, process transactions efficiently, and deliver tailored solutions for each shipment. Their culture emphasizes honesty, accountability, continuous improvement, and long-term partnerships powered by high expectations. Veritas prides itself on customized transportation services that align with evolving supply-chain complexities.

Key Takeaways: From Farm to Fork:  A Broker's Guide to Food Safety and Cold Chain Logistics

• In “From Farm to Fork:  A Broker’s Guide to Food Safety and Cold Chain Logistics”, Joe Lynch and Brian Hastings, the CEO and Co-founder of Veritas Logistics, discuss the critical role of human-centric logistics and strong partnerships in ensuring the safe and efficient transportation of food.
• Human Element & Culture are Paramount: Success in cold chain logistics, including food safety and FSMA compliance, relies heavily on dedicated individuals, robust training, and a strong company culture. Veritas Logistics emphasizes that "people are at the heart of success."
• True Partnerships Drive Food Safety: Effective cold chain management moves beyond mere transactions. Brokers like Veritas build genuine partnerships, anticipating needs and offering tailored solutions to ensure food safety from farm to fork.
• Customer Focus is a Cold Chain Edge: A deep commitment to the customer experience differentiates brokers in cold chain. Understanding specific temperature needs and transit vulnerabilities is crucial for successful, safe deliveries and maintaining product integrity.
• Leverage Expertise & Networks: Navigating complex cold chain logistics and strict food safety regulations requires extensive industry knowledge and a strong carrier network. Veritas Logistics' experience and expansive network are vital for compliant solutions.
• Accountability & Improvement Ensure Integrity: A culture of personal accountability and continuous improvement is essential for food safety and cold chain integrity. This commitment ensures prompt issue resolution and refined processes to prevent spoilage.
• Brokers Mitigate Risk for Food Security: Reliable logistics brokers play a crucial role in vetting carriers and implementing security measures to protect valuable food shipments from fraud and theft, directly contributing to food security.
• Training & Process Adherence for Compliance: Comprehensive training on FSMA and cold chain best practices, coupled with strict adherence to protocols like truck washouts and temperature monitoring, forms the foundation for sanitary transportation and compliance.

Learn More About From Farm to Fork:  A Broker's Guide to Food Safety and Cold Chain Logistics

Brian Hastings | Linkedin

Veritas Logistics | Linkedin

Veritas Logistics

Logistics & Leadership | Apple Podcasts

Logistics & Leadership | Spotify

Go Veritas | YouTube

The Logistics of Logistics Podcast

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• Check out The Logistics of Logistics on Youtube

In “CHAINge, AI, and the Future of Freight”, Joe Lynch and Bart De Muynck, an industry expert and thought leader with over 30 years of supply chain and logistics experience across the globe, discuss how artificial intelligence and emerging technologies are reshaping the logistics landscape and what the future holds for global freight.

About Bart A. De Muynck

Bart De Muynck stands as an accomplished industry expert and thought leader, boasting over three decades of global supply chain and logistics experience. His distinguished career includes significant roles at major international companies such as EY, GE Capital, Penske Logistics, PepsiCo, and various tech firms. Notably, he spent eight years as a VP of Research at Gartner and recently served as Chief Industry Officer at project44. A highly sought-after speaker, Bart currently advises multiple companies and industry organizations in logistics. He chairs ASCM's CHAINge conference in Europe and North America, is the Vice Chair for Transformfest 2025, and is a member of the Forbes Technology Council, SCLA, WEF, and CSCMP's Executive Inner Circle. Born in Belgium, he now resides with his family in Texas, USA. Through Bart De Muynck LLC, he helps organizations navigate the complex technological landscape, tailoring solutions and mitigating challenges to drive operational efficiency and manage risk. His new thought leadership website, Better Supply Chains, curates high-quality content focused on leveraging technology to create more efficient, inclusive, and equitable supply chains, ultimately aiming for both better supply chains and improved individual lives.

About Better Supply Chains

Better Supply Chains is a new thought leadership website curated by former Gartner analyst and Industry Expert Bart De Muynck, with the primary goal of centralizing high-quality content designed to help companies significantly improve their supply chain operations. The platform is dedicated to enhancing connections by fostering networks that unite shippers, logistics service providers (LSPs), technology providers, and investors. Furthermore, it aims to empower commerce by delivering insightful information that enables businesses to refine and automate their trade processes. Crucially, Better Supply Chains also seeks to improve lives by examining the positive impacts of logistics technology (LogTech) on labor, talent development, and sustainability efforts within the industry. By actively highlighting how emerging technologies can be seamlessly integrated into supply chain organizations, processes, and people, the website strives to make supply chains more efficient, inclusive, and equitable, ultimately contributing to better operational outcomes and improved individual well-being.

Key Takeaways: CHAINge, AI, and the Future of Freight

• In “CHAINge, AI, and the Future of Freight”, Joe Lynch and Bart De Muynck, an industry expert and thought leader with over 30 years of supply chain and logistics experience across the globe, discuss how artificial intelligence and emerging technologies are reshaping the logistics landscape and what the future holds for global freight.
• AI as an Enabler, Not a Replacer: A central theme is that AI's true power in supply chains lies in augmenting human intelligence rather than replacing it. Bart emphasizes that AI can automate mundane tasks, freeing up human workers for higher-value activities requiring critical thinking, problem-solving, and creativity, leading to increased productivity and improved decision-making.
• Focus on Practical AI Applications: The podcast will likely highlight that the effective implementation and absorption of existing technologies, particularly AI and advanced analytics, are the next big transformation in logistics. Bart's focus through "Better Supply Chains" is on practical, high-quality content that helps companies refine and automate their trade processes using proven technological solutions, not just speculative future tech.
• The Interconnectedness of Supply Chain Elements: Bart's extensive background and the mission of "Better Supply Chains" underscore the importance of fostering networks that unite shippers, logistics service providers (LSPs), technology providers, and investors. The "CHAINge" conference he chairs also emphasizes collaboration and interconnectivity to build more efficient and sustainable supply chains.
• Addressing Key Industry Challenges through Technology: The episode will touch upon how logistics technology (LogTech) can positively impact labor, talent development, and sustainability. Bart's work aims to integrate emerging technologies into supply chain organizations, processes, and people to create more efficient, inclusive, and equitable supply chains.
• Data Quality is Paramount for AI Success: Bart stresses that while data is the "unsung hero" in supply chain resilience and decision-making, the quality of that data is crucial. Bad or irrelevant data can be a "bad actor," highlighting the need for high-quality, real-time, and predictive insights to get ahead of disruptions.
• Building Resilient and Agile Supply Chains: Given Bart's expertise and the current landscape, the discussion will likely emphasize the need for supply chains to be agile and resilient in the face of geopolitical factors, trade disputes, and market uncertainties. Technology, including AI, plays a vital role in enhancing visibility, optimizing logistics, and improving decision-making in turbulent times.
• Investing in Talent Development alongside Technology: Bart believes that talent is a significant constraint in supply chains. The podcast will likely highlight the importance of not only embracing technology but also investing in talent development and fostering a culture of collaboration to fully leverage the transformative potential of AI and other innovations.

Learn More About CHAINge, AI, and the Future of Freight

Bart | LinkedIn

Better Supply Chains | Linkedin

Better Supply Chains

CHAINge conference

The Connective Tissue of the Supply Chain with Bart A. De Muynck

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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• Check out The Logistics of Logistics on Youtube

In “Safeguarding Your Shipments: Denim's Insights on Fraud, Payments, and Carrier Vetting”, Joe Lynch and Chad Capooth, VP of Operations at Denim, discuss the evolving landscape of freight fraud, payment challenges, and how Denim provides comprehensive solutions to ensure financial and operational security for freight businesses.

About Chad Capooth

Chad Capooth is the VP of Operations at Denim. He brings over 15 years of experience in strategic planning, business growth, and operations leadership. At Denim, he leads operational strategy, leveraging deep expertise in factoring, credit underwriting, and portfolio management to deliver efficient, tech-enabled solutions. Previously, as COO at eCommerce Financing LLC, Chad helped launch innovative products like Revenue Loans and Quick Pay Loans. At Transfac Capital, he advanced operational performance through technology-driven underwriting and automated invoice processing. Chad’s earlier roles at Unlimited Working Capital and Enoble Business Capital (formerly National Bankers Trust) cemented his reputation as a leader in financial services innovation.

About Denim

Denim is a trusted freight factoring partner dedicated to advancing the supply chain by accelerating the flow of money and data. Denim provides quick access to working capital, along with flexible factoring solutions to easily manage financing options and automate back-office operations. Acting as a true partner and an extension of your team, Denim saves you time and money while providing the opportunity to focus on retaining and attracting new customers.

Key Takeaways: Safeguarding Your Shipments: Denim's Insights on Fraud, Payments, and Carrier Vetting

• In "Safeguarding Your Shipments: Denim's Insights on Fraud, Payments, and Carrier Vetting," Joe Lynch and Chad Capooth, VP of Operations at Denim, break down the evolving landscape of freight fraud, discuss current payment challenges, and explore how Denim offers comprehensive solutions for financial and operational security in the freight industry.
• The Evolving Threat of Freight Fraud, Amplified by AI: The discussion underscored the increasing sophistication of freight fraud, with malicious actors leveraging AI. This highlights the growing challenge in securing shipments and maintaining financial integrity within the logistics sector.
• Navigating Current Challenges in Over-the-Road Transportation: The interview addressed the prevailing difficulties in the over-the-road transportation space, noting a decline in volumes and compressed margins. This context is crucial for understanding the heightened importance of efficient financial management.
• The Squeeze on Cash Flow: When shippers delay payments, it puts a real squeeze on cash flow for freight businesses, impacting their operational liquidity. Denim highlighted this challenge, revealing that the receivables they factor average 55 Days Sales Outstanding (DSO). This extended waiting period for earned revenue underscores a significant industry hurdle.
• Denim's Role in Expediting Payments and Optimizing Cash Flow: The interview emphasized Denim's core value proposition: providing rapid access to working capital through flexible factoring solutions. This directly mitigates the impact of delayed payments, ensuring businesses maintain healthy cash flow.
• Strategic Alliances for Robust Fraud Prevention: A key insight was Denim's proactive approach to combating fraud through strategic partnerships. The discussion highlighted collaborations with leading freight fraud prevention technology companies, including FreightValidate, Carrier Assure, Highway, and Descartes MyCarrierPortal, demonstrating a comprehensive, multi-layered defense strategy.
• Leveraging Technology for Enhanced Carrier Vetting and Risk Mitigation: The interview detailed how these technological partnerships facilitate advanced carrier vetting, which is instrumental in preventing Denim's clients from falling victim to fraudulent activities and ensuring secure operations.
• Denim: A Comprehensive Partner for Financial and Operational Security: The conversation with Chad Capooth reinforced that Denim's offerings extend beyond traditional factoring. By integrating swift payments, back-office automation, and robust fraud prevention through strategic collaborations, Denim serves as an essential partner for both financial stability and operational security in the dynamic freight industry.

Learn More About Safeguarding Your Shipments: Denim's Insights on Fraud, Payments, and Carrier Vetting

Chad Capooth | Linkedin

Denim | Linkedin

Denim

2025 Shipper Pulse Report

Denim Integrations

Shipper Risk Checklist

Get started with Denim

The Denim Story with Shawn Vo

Financial Predator vs Partner with Bharath Krisnamoorthy

Scaling Your SMB Freight Brokerage with Sean Smith

Brokers are Drowning in Accounting Work: How Denim Simplifies It with Sean Smith

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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• Check out The Logistics of Logistics on Youtube

In “Navigating the Numbers: Tariffs, AI, and The Future of Supply Chains”, Joe Lynch and Corey DeSantis, BDO’s Logistics and Transportation Subject Matter Expert, discuss the evolving landscape of global trade, the transformative power of artificial intelligence, and strategies for building resilient supply chains for tomorrow.

About Corey DeSantis

Corey DeSantis serves as BDO’s Logistics and Transportation Subject Matter Expert, supporting clients in manufacturing, automotive, telecommunications and food manufacturing.  Corey improves the condition of BDO’s clients through making data-driven decisions to optimize performance within their networks. He brings a decade of industry experience, working at some of the largest 4PLs in North America.  In roles across transportation operations and transportation procurement, Corey has executed complex solutions for companies in the manufacturing, distribution, and retail sectors.  His work includes executing RFPs, identifying cost and performance improvement opportunities, and driving mode optimization. Corey is serving his second term on CSCMP’s Transportation Center of Excellence, sitting on their Modes Committee.  Corey also serves as the President of the CSCMP Pittsburgh’s Roundtable.  His work on better practices for optimizing freight procurement strategies has been featured in Supply Chain Management Review.

About BDO

BDO's purpose is helping people thrive, every day. The organization is focused on delivering exceptional and sustainable outcomes and value for its people, clients, and communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first. BDO professionals provide assurance, tax, and advisory services for a diverse range of clients across the U.S. and in over 160 countries through its global organization. BDO is the brand name for the BDO network and for each of the BDO Member Firms. BDO USA, P.C., a Virginia professional corporation, is the U.S. member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms. For more information, please visit: www.bdo.com.

Key Takeaways: Navigating the Numbers: Tariffs, AI, and the Future of Supply Chains

• In “Navigating the Numbers: Tariffs, AI and The Future of Supply Chain”, Joe Lynch and Corey DeSantis, BDO’s Logistics and Transportation Subject Matter Expert, discuss the evolving landscape of global trade, the transformative power of artificial intelligence, and strategies for building resilient supply chains for tomorrow.
• Global Tariffs & Supply Chain Strategy: This episode explores how changing tariffs impact freight costs, sourcing, and overall supply chain strength. Expect insights on navigating complex trade policies.
• Data-Driven Supply Chain Optimization: The emphasis here is on leveraging smart data and analytics to identify savings, boost efficiency, and improve supply chain performance, especially with tariffs and dynamic markets in mind.
• AI's Role in Modern Supply Chains: A central theme is how AI is transforming supply chain operations. This covers its applications from predicting demand to optimizing routes and autonomous logistics.
• Strategic Procurement & Carrier Management: Learn how companies can strategically manage their relationships with carriers and conduct RFPs to achieve optimal costs and service, even amid unpredictable tariffs and rapid technological advancements.
• Adapting to Future Supply Chain Challenges: This forward-looking perspective offers strategies for building more flexible, resilient, and sustainable supply chains in the face of geopolitical shifts, tech disruptions, and evolving customer needs.
• Balancing Cost & Service in Logistics: This takeaway provides a nuanced view on avoiding short-term cost cuts that compromise long-term carrier relationships or service quality, especially as new technologies emerge and tariffs shift.
• Expertise in Complex Supply Chains: It's highlighted that external guidance and specialized knowledge are invaluable. Experts can help businesses navigate intricate tariff challenges, effectively integrate AI, and strategically plan for the future of their supply chain.

Learn More About Navigating the Numbers: Tariffs, AI, and The Future of Supply Chains

Corey DeSantis | Linkedin

BDO | Linkedin

BDO

BDO | Manufacturing

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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• Check out The Logistics of Logistics on Youtube

 

In “The Threads of Trade: How Global Events are Reshaping Cotton Logistics”, Joe Lynch and Michael Symonanis, Director of Strategic Network at Louis Dreyfus Company, discuss how global events are reshaping cotton logistics, leveraging Michael’s dual perspective as a BCO and former ocean carrier, and the importance of collaboration and data transparency.

About Michael Symonanis

Michael Symonanis doesn’t just move containers - he moves conversations forward. With 30+ years in international container shipping, Michael brings a rare dual lens as both a BCO and former ocean carrier. Now in his 20th year at Louis Dreyfus Company, he focuses on practical, collaborative solutions that strengthen supply chain performance and partnerships. He holds degrees from Iowa State, Penn State, and Gonzaga, blending business, supply chain strategy, and leadership. As Chair of the ACSA Transportation Committee and a member of the National Shipper Advisory Committee, Michael works across the aisle with shippers, service providers, and regulators to improve export efficiency and data transparency. A regular voice in industry forums, he shares lessons learned while honoring the legacy of leaders like Sheila Bracken and the late Steve Wyman—always grounded, forward-looking, and people-first.

About Louis Dreyfus Company

Founded in 1851, Louis Dreyfus Company is a leading merchant and processor of agricultural goods. Its activities across a diversified range of business lines span the entire value chain, from origination to distribution, helping to feed and clothe up to 500 million people every year. Its strong values, rich heritage, and clear vision for a safe and sustainable future guide it in its work to contribute to the global effort of providing sustenance for a growing population.

Key Takeaways: The Threads of Trade: How Global Events are Reshaping Cotton Logistics

• In “The Threads of Trade: How Global Events are Reshaping Cotton Logistics”, Joe Lynch and Michael Symonanis, Director of Strategic Network at Louis Dreyfus Company, discuss how global events are reshaping cotton logistics, leveraging Michael’s dual perspective as a BCO and former ocean carrier, and the importance of collaboration and data transparency, the following topics were discussed:
• Dual Perspective and Collaboration are Crucial: Michael Symonanis's background as both a BCO and former ocean carrier, combined with his roles on industry committees, highlights the absolute necessity of a dual perspective and strong collaboration between shippers, carriers, and regulators to navigate the complexities of cotton logistics effectively.
• Global Events and Tariffs Significantly Impact Cotton: Geopolitical shifts, economic fluctuations, and tariffs directly reshape cotton logistics strategies, influencing everything from sourcing to transportation costs. Understanding these macro factors is vital for success.
• Ocean Shipping Performance Has Declined, OSRA 2022 Reshapes Industry: On-time ocean shipping performance has suffered post-pandemic, necessitating more robust contingency planning. The Ocean Shipping Reform Act of 2022 has also brought significant changes, aiming to improve transparency and address industry issues.
• LDC's Expectations Drive Partner Selection: Louis Dreyfus Company (LDC) has high expectations for its logistics partners, prioritizing reliability, efficiency, and a deep understanding of agricultural commodity shipping, which shapes their collaborative approach.
• Logistics is a Strategic Conversation, Not Just Movement: Effective cotton logistics goes beyond mere physical transport. It involves fostering dialogue, building relationships, and strategically addressing systemic issues to enhance overall supply chain performance and partnerships.
• Data Transparency and Export Efficiency are Non-Negotiable: Accurate and timely information, coupled with streamlined export processes, are fundamental for mitigating risks, optimizing routes, and ensuring the timely global delivery of cotton.

Learn More About The Threads of Trade: How Global Events are Reshaping Cotton Logistics

Michael Symonanis | Linkedin

Louis Dreyfus Company | Linkedin

Louis Dreyfus Company

The End of the World Is Just the Beginning

The Travels of a T-Shirt In The Global Economy

Big Changes at the Port with Lauren Beagen

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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• Check out The Logistics of Logistics on Youtube

 

Martin Lew and Joe Lynch discuss beyond the tracks: the next frontier of American rail. Martin is CEO at Commtrex, a tech-enabled rail logistics provider with a team of experienced rail professionals, an extensive network of partners, and a best-in-class technology platform that simplifies the movement of freight and creates a competitive advantage. 

About Martin Lew

Martin Lew is the Founder and Chief Executive Officer of Commtrex, the largest tech-enabled logistics platform in North America (US, Canada, and Mexico) for shippers to directly connect with railroads, transloaders, storage facilities, lessors, rail service providers, warehouses, and industry data. Under Lew’s leadership, Commtrex has been named to the Freightwaves FreightTech 100 and has established partnerships with all seven class 1 railroads. Prior to Commtrex, Mr. Lew was the Head of Global Sales and Origination for Mabanaft Coal Trading, Vice President and Head of Origination for J.P.Morgan’s Coal and Environmental Markets Group, Associate for the North American Coal and Emissions Trading Desk at Bear Stearns, and CEO of Equate Systems. Mr. Lew holds a Juris Doctorate from Boston College Law School, and a Bachelor of Arts Degree with majors in Communications and Political Science from the University of Southern California.

About Commtrex

Commtrex simplifies the movement of freight by rail with a tech-enabled platform that connects a network of reputable railroads, transloaders, lessors, and other rail service providers across the US, Canada, and Mexico. Commtrex’s data-driven approach provides the rail and transload industry with visibility and connectivity that significantly accelerates the amount of time it takes for shippers to procure the services needed to manage their freight by rail. With a community of 4,000+ active members, including over 1,900 shippers, and partnerships with all six Class I Railroads, Commtrex stands at the forefront of the industry. Discover more at www.commtrex.com.

Key Takeaways: Beyond the Tracks: The Next Frontier of American Rail

• Rail freight industry is exploring innovations like longer trains, digitization, cleaner energy, and inland terminals to enhance efficiency and sustainability.
• Rail transportation is suitable for high-volume freight over long distances, typically 500-600 miles or more, with a minimum volume equivalent to four to eight truckloads.
• Railroads move freight in two primary components: intermodal (containers on flatcars) and carload/merchandise commodities.
• Rail transportation enables efficient, low-carbon freight movement, reducing emissions by 75% compared to trucking.
• Trucking goods by rail instead of road has sustainability advantages and helps address the shortage of long-haul truck drivers.
• Commtrex is a platform connecting rail shippers with service providers across the US, Canada, and Mexico, providing visibility and facilitating communication.
• Short-line railroads transport freight from Class 1 railroads to the final destination, often using transloading facilities for last-mile delivery.
• The freight visibility platform Commtrex assists shippers in locating facilities and services required for rail transportation.
• Rail freight provides cost savings, sustainability benefits, and supply chain diversification/flexibility for shippers moving commodities or bulk goods.
• Commtrex connect shippers, logistics providers, railroads, facilitating rail freight growth to support nearshoring and environmental goals.

Timestamps

(00:00:02) Beyond the Tracks: The Next Frontier of American Rail

(00:00:35) Commtrex Platform

(00:02:10) Rail Fit and Economics

(00:03:07) Martin's Background

(00:12:28) Rail Freight Movement

(00:18:00) Houston Rail Hub

(00:21:50) Freight Movement by Rail

(00:24:40) Commtrex Marketplace

(00:30:32) Visibility for Shippers

(00:33:18) Short Line Railroads

(00:34:36) Commtrex Search Visibility

(00:40:45) Educating Freight Brokers

(00:46:00) Rail as an Option

(00:50:17) Podcast Promotion

Learn More About Beyond the Tracks: The Next Frontier of American Rail

Martin Lew | Linkedin

Commtrex | Linkedin

Commtrex

Everything in Logistics

Let's Talk Supply Chain

Freightwaves (People Speaking Rail)

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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• Check out The Logistics of Logistics on Youtube

Steve Elwell and Joe Lynch discuss avoiding logistics FUD. Steve is the Founder and Managing Director of iDev Partners, a boutique leadership, business strategy and turnaround consulting firm. 

Summary: Avoiding Logistics FUD

In this episode, Joe Lynch and guest Steve Elwell tackle the pervasive issue of Fear, Uncertainty, and Doubt (FUD) and its impact on various aspects of business, particularly in logistics. Joe and Steve provide valuable insights into overcoming FUD by establishing trust and eliminating disruptive elements within business relationships, and leadership. The conversations delve into strategies for fostering growth, efficiency, and effective sales processes by promoting consistent, reliable behavior and building trustworthy partnerships. They discuss the negative consequences of transactional relationships and emphasize the rewards of creating harmonious environments in team settings, especially against the backdrop of current industrial challenges and transformative periods. With a focus on personal conduct, team bonding, and maintaining customer relationships, this episode serves as a crucial guide for anyone looking to navigate the complexities of fear, uncertainty, and doubt in the professional landscape.

#OvercomingFUD

#LogisticsLeadership

#BuildingTrustInBusiness

About Steve Elwell 

Steve is the Founder and since 2010 Managing Director of iDev Partners a boutique leadership, business strategy and turnaround consulting firm located in Farmington Hills, MI. In this role he has helps leaders and organizations realize their potential and mission. Steve has lead multiple technology, manufacturing, and start-up businesses as CEO, COO, and President. His consulting clients include large publicly traded corporations and family businesses in industries from logistics to aerospace. Prior to strategy and turnaround, Steve ran an IT, and automation businesses and owned a retained executive search firm. He earned an MBA from Wayne State University in Detroit, and a BA in Economics and Management from Albion College, in Albion, MI. Steve, his wife Kris, and their two children live in Farmington Hill, MI.

About iDev

iDev serves leaders and businesses in their transition from good to great. We develop clarity and translate that clarity into action and durable sustainable gains. Our approach brings together vision, talent, technology, around realistic solutions, and deliberate high-energy execution. iDev has been successful in diverse situations including turnaround and transformation, crisis management, and strategic growth. iDev leaders have prior consulting experience as well as tenure as C-suite function heads and CEOs.

Key Takeaways: Avoiding Logistics FUD

• Understanding the impact of fear, uncertainty, and doubt (FUD) in logistics and business.
• Strategies for enhancing business growth, efficiency, and performance by overcoming FUD.
• The importance of trust, rapport, and leadership in personal relationships.
• Adapting to industry shifts and challenges by fostering agility and strong partnerships.
• The risks of transactional relationships and the benefits of transparent, mutually beneficial collaborations.
• How to counteract the negative effects of FUD by cultivating harmony and effective team dynamics.

Timestamps

(00:00:02) Avoiding Logistics FUD

(00:00:13) Reflecting on FUD in Relationships

(00:02:08) Optimizing Business Performance

(00:02:57) Impact of Fear and Uncertainty

(00:07:52) Navigating Post-COVID Logistics Challenges

(00:09:58) Combatting FUD in Sales

(00:12:34) The Impact of Sales Conduct

(00:18:14) Managing FUD in Business Relationships

(00:22:44) Navigating Business Relationships

(00:29:22) Transactional Pitfalls in Shipping

(00:30:24) Fostering Harmony Over FUD

(00:36:02) Building Strong Business Relationships

(00:36:27) Leadership and Building Trust

(00:41:05) Overcoming FUD in Logistics

(00:42:46) Seek Harmony, Avoid Disruption

(00:43:26) Identifying Business Pain Points

(00:44:30) Wrapping Up Logistics Podcast

Learn More About Avoiding Logistics FUD

Steve Elwell | Linkedin

iDev | Linkedin

Supply Chain Disruptions Are Here to Stay with Steve Elwell | The Logistics of Logistics

3 Emerging Supply Chain Trends with Steve Elwell | The Logistics of Logistics

Make Heroes, Make Money with Steve Elwell | The Logistics of Logistics

Avoiding Fear, Uncertainty, and Doubt in Sales with Steve Elwell | The Logistics of Logistics

The Number One Reason Why People Buy with Steve Elwell | The Logistics of Logistics

The Only 3 Ways to Improve Your Sales with Steve Elwell | The Logistics of Logistics

Understanding the Buying Process with Steve Elwell | The Logistics of Logistics

Entering New Logistics Markets with Steve Elwell | The Logistics of Logistics

Freight Recession: Opportunity or Threat with Steve Elwell | The Logistics of Logistics

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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• Check out The Logistics of Logistics on Youtube

In “Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges”, Joe Lynch and Michael Needham, a Principal at Efficio, discuss how to build resilient supply chains using data-driven strategies and a hands-on consulting approach to achieve both cost savings and operational resilience in the complex pharma and healthcare sectors.

About Michael Needham

Michael Needham is a Principal Consultant at Efficio, the leading global consultancy, dedicated to helping clients achieve their supply chain and procurement goals. Michaël has 20+ years of experience working across the pharmaceutical manufacturing, medical device development, healthcare services and CPG sectors. His expertise lies in rapid value creation and turnaround for organizations in financial difficulty. He holds a Bachelor’s degree in Economics, Masters in Purchasing & Supply Chain Management and a PhD based on the implementation of lean six sigma process improvement programs across geographic locations.

About Efficio

For over two decades, Efficio has been a leading independent consultancy, dedicated to helping clients achieve their supply chain and procurement goals. They combine the deep expertise of their consultants with a vast amount of data and insights gained from years of specialized work. Efficio stands out by not just advising, but by embedding with clients to truly understand their unique challenges and deliver tangible, sustained results. Their approach is powered by the Connected Platform and eFlow digital procurement platforms, which leverage global knowledge for smarter, data-driven decisions. Whether it's cost reduction, working capital management, or addressing supply chain complexities, Efficio's singular focus on procurement and supply chain, data-driven technology, and hands-on delivery set them apart. They offer flexible support models, from rapid assessments to long-term partnerships, ensuring measurable and lasting value

Key Takeaways: Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges

• In “Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges”, Joe Lynch and Michael Needham, a Principal Consultant at Efficio, the leading global consultancy, dedicated to helping clients achieve their supply chain and procurement goals, the following topics were discussed:
• Optimizing Private Equity Portfolios: Efficio assists private equity clients by optimizing the supply chains of multiple acquired companies within a sector, helping them achieve greater efficiency and economies of scale through consolidation.
• Collaborative, On-the-Ground Support Works: Efficio’s model of “embedding” with clients shows that deep, hands-on collaboration leads to more effective and lasting solutions.
• Specialization Delivers Results: Efficio’s focus on procurement and supply chain proves that specialized expertise is critical for solving complex challenges in sectors like pharma and healthcare.
• Efficio's Role in Strategic Supply Chain Management: The interview underscored Efficio's expertise in navigating complex supply chain challenges, from geopolitical influences and market consolidation to sustainability initiatives, offering strategic guidance to their diverse client base.
• Supply Chain Resilience in Pharma & Healthcare: The Efficio consultant highlighted the varying supply chain dynamics for patented versus generic drugs. Generic medications, predominantly manufactured in China and India, face potential repositioning due to US tariffs, while patented drugs, made in Ireland, Switzerland, and the USA, have different supply chain considerations.
• Sustainability as a Key Driver: Sustainability remains a significant concern, particularly for large companies with extensive supply chains, suggesting an ongoing focus on environmentally conscious practices within the industry.

Learn More About Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges

Michael Needham | LinkedIn

Efficio | LinkedIn

Efficio

Transforming global procurement: Innovating digital solutions and partnership 

Two transformations, one competitive edge: Procurement in Physician Practice Management 

Re-designing procurement: A global healthcare manufacturer's post-acquisition journey 

170+ million vaccines administered: The UK Vaccine Taskforce’s digital supply planning transformation 

Pharma and Healthcare: Avoid panic buying by approaching safety stocks wisely - | Efficio US 

How the Inflation Reduction Act is shaping pharma procurement strategies - | Efficio US 

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Kara Brown and Joe Lynch discuss the revenue engine. Kara is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage.

About Kara Brown

A prominent thought leader in B2B go-to-market strategy, Kara Smith Brown is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key role in its ascent to a market leader and celebrated IPO in 2009. In 2017 Kara leveraged her prior corporate experience to launch LeadCoverage, a strategy consultancy addressing all elements of the B2B sales conversion cycle for supply chain companies. Today LeadCoverage is an Inc. 5000 company and continues to grow. Kara’s new book "The Revenue Engine" offers readers a guide to effective revenue-generating strategies. The book goes beyond theoretical concepts and serves as a playbook for crafting data-driven go-to-market strategies. These principles mirror the philosophy Kara has embodied and advocated throughout her career. Kara's achievements extend beyond her corporate success. She is an advocate for diverse emerging leaders. She has been named a “Top Women in Marketing” by PR Daily and her influence shapes future entrepreneurs through her many advisory roles as well as board membership in the Entrepreneur's Organization Atlanta chapter and LaunchPad2x. She is an Ironman triathlete and lives in Atlanta with her husband and two girls.

About LeadCoverage

LeadCoverage is the premier supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Company specializes in crafting GTM strategies that are grounded in data-backed insights and sophisticated mathematical models. Their proven expertise transforms businesses into market leaders, ensuring they stay ahead of the competition and achieve sustained success. LeadCoverage’s headquarters is located in the beautiful Coda building in Midtown Atlanta, adjacent to the Georgia Tech campus. This particular corridor — "Supply Chain Square” — also includes cloud warehousing company Stord, supply chain intelligence company Verusen, as well as the Georgia Tech Supply Chain & Logistics Institute. For more information about LeadCoverage and its suite of supply chain, manufacturing, andlogistics-focused marketing, public relations, and analyst  relations services, please visit LeadCoverage’s website.

The Revenue Engine: Fueling a B2B High Octane Pipeline by Kara Smith Brown

Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine:

• Share Good News: Build relationships and keep conversations alive with compelling stories and data insights.
• Track Interest: Identify opportunities and guide prospects through your pipeline effectively.
• Follow Up Consistently: Convert leads into loyal customers with proactive engagement.

Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value―empowering informed decisions.

Say goodbye to random acts of marketing and embrace a structured approach that delivers measurable results and secures your place at the executive table. Elevate your marketing game and drive your business forward!

Kara has written a book titled "The Revenue Engine: Fueling a B2B High Octane Pipeline."

Pre-order Kara's book on Amazon here: https://a.co/d/geq5TDn

To receive a free book, fill out this form and Kara will send you one in the mail: The Revenue Engine | Kara Smith Brown

Key Takeaways: The Revenue Engine

• Kara Smith Brown and Joe Lynch discuss Kara's new book "The Revenue Engine: Fueling a B2B High Octane Pipeline" and some of the strategies outlined in the book including:
  • Ideal customer profile
  • Executive thought leadership
  • Intent data tools
  • Sales partnerships
• LeadCoverage is the premier logistics and supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Below are the services and results LeadCoverage clients receive:
• Marketing Automation
  • Streamlined Processes: Automate repetitive tasks to save time and reduce errors.
  • Targeted Campaigns: Reach your ideal audience with personalized messages.
  • Data-Driven Insights: Gain valuable insights into your marketing efforts.
• Revenue Operations
  • Aligned Teams: Create a cohesive approach across sales, marketing, and customer service.
  • Optimized Processes: Streamline your revenue generation process for maximum efficiency.
  • Data-Driven Decision Making: Make informed decisions based on real-time data.
• Public Relations
  • Measurable ROI: Track the tangible results of your PR efforts.
  • Thought Leadership: Establish your brand as an industry expert.
  • Media Relations: Secure high-quality media placements to increase visibility.
• Paid Media Ads
  • Targeted Reach: Connect with your ideal customers on the platforms they use.
  • Measurable Results: Track the performance of your campaigns and optimize for better outcomes.
  • Brand Awareness: Increase your brand's visibility and reach a wider audience.

Timestamps

(00:00:02) The Revenue Engine

(00:00:21) Introducing Kara Smith Brown

(00:01:32) Ideal Customer Profile

(00:02:18) Account-Based Marketing and Intent Data

(00:05:50) Go-to-Market vs Marketing

(00:10:49) The Revenue Engine Book

(00:12:44) Kara Wagner's Background

(00:16:28) Global Clients and ODW Logistics

(00:19:21) Thought Leadership Strategy

(00:25:43) HubSpot Diamond Shop

(00:27:31) Writing "The Revenue Engine" Book

(00:32:41) Book Release Date and Data-Driven Go-to-Market

(00:36:47) Intent Data Tools

(00:42:07) Partnership Strategy

(00:45:38) Ideal Customer Profile Focus

(00:48:46) Three Go-to-Market Strategies Recap

(00:49:50) Measuring Success with Volume, Velocity, and Value

(00:53:25) Intent Data in Supply Chain

(00:59:00) Podcast Outro

Learn More About The Revenue Engine

Kara Brown | LinkedIn

LeadCoverage | LinkedIn

LeadCoverage

Lead Gen for Logistics with Kara Brown | The Logistics of Logistics

LeadCoverage Ranks on Inc. 5000 List for Third Consecutive

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

In “Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions”, Joe Lynch and Mike Ernst, the President of Expedite All, discuss how specialized small truck solutions, spearheaded by networks like Expedite All, deliver efficient, on-demand transportation for time-critical shipments, leveraging cargo vans, box trucks, and straight trucks to bypass the limitations of traditional LTL and Truckload. About Mike Ernst

Mike Ernst, President of Expedite All, brings over 25 years of experience in the logistics industry to the company. He has held leadership roles such as Vice President of Linehaul & Central Dispatch Operations at Yellow, Director of Network Operations at YRC Freight, and various operational and sales leadership positions with both YRC Freight and Roadway Express over the course of his well established transportation career. Known for his strategic leadership, Mike specializes in LTL, small truckload, and high-value / expedited / specialized freight. At Expedite All, he focuses on optimizing operations while ensuring safety and compliance. He leverages his expertise in market forecasting and innovation to drive logistics efficiency and growth

About Expedite All

Expedite All is a premier provider of on-demand, expedited freight services, delivering the quickest ground transportation solutions for time-critical shipments throughout the U.S. Our extensive, carefully vetted carrier network offers access to more than 9,000 cargo vans, box trucks, and straight trucks. By specializing in Small Truck Load (STL) services, we match each shipment precisely with the optimal vehicle to maximize speed, flexibility, and cost-efficiency. Our advanced digital platform provides real-time tracking, automated quotes, instant booking, and a 99.4% on-time performance rate. Expedite All consistently delivers reliability and speed, keeping your freight moving securely and efficiently.

Key Takeaways: Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions

• In “Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions”, Joe Lynch and Mike Ernst, the President of Expedite All, discuss how specialized small truck solutions provide efficient, on-demand transportation for time-critical shipments.
• The Emergence of Small Truck Solutions (STS) as a Distinct Mode: Beyond traditional LTL and Truckload, the podcast highlights the growing necessity and strategic importance of "smaller truck solutions" (cargo vans, box trucks, straight trucks) as a unique and vital transportation category.
• Optimizing Shipments for Speed, Cost, and Sustainability: Utilizing smaller trucks like cargo vans, box trucks, and straight trucks offers significant advantages over LTL, including lower costs, faster transit times, increased sustainability, and reduced freight damage due to less handling and stacking.
• Meeting the Demands of Modern Supply Chains: The shift by retailers and ecommerce companies to carry less inventory and position it closer to customers for same-day and next-day delivery makes smaller truck solutions the ideal choice for efficient, agile inventory movement.
• Flexibility and Reliability Beyond LTL's Constraints: While LTL serves many needs, smaller truck solutions provide unparalleled flexibility, speed, and security for freight that requires less handling, direct delivery, and adaptable pickup/delivery schedules. This includes temperature-controlled goods, further supported by specialized networks like Reefer Van Network.
• Expedite All's Specialized Network for Critical Freight: Expedite All, as America's Largest Small Truck Network, specializes in rapid, on-demand ground transportation for time-sensitive and specialized freight, leveraging an extensive network of over 9,000 vetted cargo vans, box trucks, and straight trucks.
• Precision Matching for Optimal Efficiency: Expedite All's expertise lies in matching each shipment with the precise, optimal small truck vehicle, maximizing speed, flexibility, and cost-efficiency while maintaining a 99.4% on-time performance rate.
• Advanced Digital Solutions for Seamless Expedited Freight: Expedite All's advanced digital platform empowers shippers with real-time tracking, automated quotes, and instant booking, ensuring secure and efficient movement of critical freight.
• Reefer Van Network: Specialized Solutions for Temperature-Sensitive Shipments: For specialized temperature-controlled needs within the smaller truck solution space, Expedite All's sister company, Reefer Van Network (RVN), offers a robust network for refrigerated FTL and LTL transportation across North America, ensuring safe and efficient delivery of perishable goods.

Learn More About Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions

Mike Ernst | Linkedin

Expedite All | Linkedin

Expedite All

Expedite All | YouTube

America's Largest Small Truck Network with Alex Winston

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube