Kara Brown and Joe Lynch discuss the revenue engine. Kara is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage.

About Kara Brown

A prominent thought leader in B2B go-to-market strategy, Kara Smith Brown is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key role in its ascent to a market leader and celebrated IPO in 2009. In 2017 Kara leveraged her prior corporate experience to launch LeadCoverage, a strategy consultancy addressing all elements of the B2B sales conversion cycle for supply chain companies. Today LeadCoverage is an Inc. 5000 company and continues to grow. Kara’s new book "The Revenue Engine" offers readers a guide to effective revenue-generating strategies. The book goes beyond theoretical concepts and serves as a playbook for crafting data-driven go-to-market strategies. These principles mirror the philosophy Kara has embodied and advocated throughout her career. Kara's achievements extend beyond her corporate success. She is an advocate for diverse emerging leaders. She has been named a “Top Women in Marketing” by PR Daily and her influence shapes future entrepreneurs through her many advisory roles as well as board membership in the Entrepreneur's Organization Atlanta chapter and LaunchPad2x. She is an Ironman triathlete and lives in Atlanta with her husband and two girls.

About LeadCoverage

LeadCoverage is the premier supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Company specializes in crafting GTM strategies that are grounded in data-backed insights and sophisticated mathematical models. Their proven expertise transforms businesses into market leaders, ensuring they stay ahead of the competition and achieve sustained success. LeadCoverage’s headquarters is located in the beautiful Coda building in Midtown Atlanta, adjacent to the Georgia Tech campus. This particular corridor — "Supply Chain Square” — also includes cloud warehousing company Stord, supply chain intelligence company Verusen, as well as the Georgia Tech Supply Chain & Logistics Institute. For more information about LeadCoverage and its suite of supply chain, manufacturing, andlogistics-focused marketing, public relations, and analyst  relations services, please visit LeadCoverage’s website.

The Revenue Engine: Fueling a B2B High Octane Pipeline by Kara Smith Brown

Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine:

• Share Good News: Build relationships and keep conversations alive with compelling stories and data insights.
• Track Interest: Identify opportunities and guide prospects through your pipeline effectively.
• Follow Up Consistently: Convert leads into loyal customers with proactive engagement.

Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value―empowering informed decisions.

Say goodbye to random acts of marketing and embrace a structured approach that delivers measurable results and secures your place at the executive table. Elevate your marketing game and drive your business forward!

Kara has written a book titled "The Revenue Engine: Fueling a B2B High Octane Pipeline."

Pre-order Kara's book on Amazon here: https://a.co/d/geq5TDn

To receive a free book, fill out this form and Kara will send you one in the mail: The Revenue Engine | Kara Smith Brown

Key Takeaways: The Revenue Engine

• Kara Smith Brown and Joe Lynch discuss Kara's new book "The Revenue Engine: Fueling a B2B High Octane Pipeline" and some of the strategies outlined in the book including:
  • Ideal customer profile
  • Executive thought leadership
  • Intent data tools
  • Sales partnerships
• LeadCoverage is the premier logistics and supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Below are the services and results LeadCoverage clients receive:
• Marketing Automation
  • Streamlined Processes: Automate repetitive tasks to save time and reduce errors.
  • Targeted Campaigns: Reach your ideal audience with personalized messages.
  • Data-Driven Insights: Gain valuable insights into your marketing efforts.
• Revenue Operations
  • Aligned Teams: Create a cohesive approach across sales, marketing, and customer service.
  • Optimized Processes: Streamline your revenue generation process for maximum efficiency.
  • Data-Driven Decision Making: Make informed decisions based on real-time data.
• Public Relations
  • Measurable ROI: Track the tangible results of your PR efforts.
  • Thought Leadership: Establish your brand as an industry expert.
  • Media Relations: Secure high-quality media placements to increase visibility.
• Paid Media Ads
  • Targeted Reach: Connect with your ideal customers on the platforms they use.
  • Measurable Results: Track the performance of your campaigns and optimize for better outcomes.
  • Brand Awareness: Increase your brand's visibility and reach a wider audience.

Timestamps

(00:00:02) The Revenue Engine

(00:00:21) Introducing Kara Smith Brown

(00:01:32) Ideal Customer Profile

(00:02:18) Account-Based Marketing and Intent Data

(00:05:50) Go-to-Market vs Marketing

(00:10:49) The Revenue Engine Book

(00:12:44) Kara Wagner's Background

(00:16:28) Global Clients and ODW Logistics

(00:19:21) Thought Leadership Strategy

(00:25:43) HubSpot Diamond Shop

(00:27:31) Writing "The Revenue Engine" Book

(00:32:41) Book Release Date and Data-Driven Go-to-Market

(00:36:47) Intent Data Tools

(00:42:07) Partnership Strategy

(00:45:38) Ideal Customer Profile Focus

(00:48:46) Three Go-to-Market Strategies Recap

(00:49:50) Measuring Success with Volume, Velocity, and Value

(00:53:25) Intent Data in Supply Chain

(00:59:00) Podcast Outro

Learn More About The Revenue Engine

Kara Brown | LinkedIn

LeadCoverage | LinkedIn

LeadCoverage

Lead Gen for Logistics with Kara Brown | The Logistics of Logistics

LeadCoverage Ranks on Inc. 5000 List for Third Consecutive

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

In “Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions”, Joe Lynch and Mike Ernst, the President of Expedite All, discuss how specialized small truck solutions, spearheaded by networks like Expedite All, deliver efficient, on-demand transportation for time-critical shipments, leveraging cargo vans, box trucks, and straight trucks to bypass the limitations of traditional LTL and Truckload. About Mike Ernst

Mike Ernst, President of Expedite All, brings over 25 years of experience in the logistics industry to the company. He has held leadership roles such as Vice President of Linehaul & Central Dispatch Operations at Yellow, Director of Network Operations at YRC Freight, and various operational and sales leadership positions with both YRC Freight and Roadway Express over the course of his well established transportation career. Known for his strategic leadership, Mike specializes in LTL, small truckload, and high-value / expedited / specialized freight. At Expedite All, he focuses on optimizing operations while ensuring safety and compliance. He leverages his expertise in market forecasting and innovation to drive logistics efficiency and growth

About Expedite All

Expedite All is a premier provider of on-demand, expedited freight services, delivering the quickest ground transportation solutions for time-critical shipments throughout the U.S. Our extensive, carefully vetted carrier network offers access to more than 9,000 cargo vans, box trucks, and straight trucks. By specializing in Small Truck Load (STL) services, we match each shipment precisely with the optimal vehicle to maximize speed, flexibility, and cost-efficiency. Our advanced digital platform provides real-time tracking, automated quotes, instant booking, and a 99.4% on-time performance rate. Expedite All consistently delivers reliability and speed, keeping your freight moving securely and efficiently.

Key Takeaways: Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions

• In “Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions”, Joe Lynch and Mike Ernst, the President of Expedite All, discuss how specialized small truck solutions provide efficient, on-demand transportation for time-critical shipments.
• The Emergence of Small Truck Solutions (STS) as a Distinct Mode: Beyond traditional LTL and Truckload, the podcast highlights the growing necessity and strategic importance of "smaller truck solutions" (cargo vans, box trucks, straight trucks) as a unique and vital transportation category.
• Optimizing Shipments for Speed, Cost, and Sustainability: Utilizing smaller trucks like cargo vans, box trucks, and straight trucks offers significant advantages over LTL, including lower costs, faster transit times, increased sustainability, and reduced freight damage due to less handling and stacking.
• Meeting the Demands of Modern Supply Chains: The shift by retailers and ecommerce companies to carry less inventory and position it closer to customers for same-day and next-day delivery makes smaller truck solutions the ideal choice for efficient, agile inventory movement.
• Flexibility and Reliability Beyond LTL's Constraints: While LTL serves many needs, smaller truck solutions provide unparalleled flexibility, speed, and security for freight that requires less handling, direct delivery, and adaptable pickup/delivery schedules. This includes temperature-controlled goods, further supported by specialized networks like Reefer Van Network.
• Expedite All's Specialized Network for Critical Freight: Expedite All, as America's Largest Small Truck Network, specializes in rapid, on-demand ground transportation for time-sensitive and specialized freight, leveraging an extensive network of over 9,000 vetted cargo vans, box trucks, and straight trucks.
• Precision Matching for Optimal Efficiency: Expedite All's expertise lies in matching each shipment with the precise, optimal small truck vehicle, maximizing speed, flexibility, and cost-efficiency while maintaining a 99.4% on-time performance rate.
• Advanced Digital Solutions for Seamless Expedited Freight: Expedite All's advanced digital platform empowers shippers with real-time tracking, automated quotes, and instant booking, ensuring secure and efficient movement of critical freight.
• Reefer Van Network: Specialized Solutions for Temperature-Sensitive Shipments: For specialized temperature-controlled needs within the smaller truck solution space, Expedite All's sister company, Reefer Van Network (RVN), offers a robust network for refrigerated FTL and LTL transportation across North America, ensuring safe and efficient delivery of perishable goods.

Learn More About Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions

Mike Ernst | Linkedin

Expedite All | Linkedin

Expedite All

Expedite All | YouTube

America's Largest Small Truck Network with Alex Winston

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

In “U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping”, Joe Lynch and Lauren M. Beagen, the Founder of Squall Strategies and The Maritime Professor, discuss how recent U.S. policies, like OSRA 2022 and strategic efforts to move supply chains from China, are significantly reshaping the ocean shipping industry.

About Lauren Beagen

Lauren M. Beagen is a seasoned maritime attorney and the founder of Squall Strategies, LLC and The Maritime Professor. Ms. Beagen is often called on for her industry expertise by notable trade networks, including features on CNBC and FreightWaves. Ms. Beagen has extensive experience in oceanborne commerce and maritime law, with specific emphasis on maritime transportation, Shipping Act issues, supply chain management, international antitrust law, and port and terminal operations. Notable appointments include work in the federal government as Attorney-Advisor (International Affairs) in the Office of the General Counsel at the Federal Maritime Commission and work at a public port authority as Maritime Project Manager for the Port of Boston at the Massachusetts Port Authority. Ms. Beagen received a Bachelor’s degree in International Political Science and International Studies from Hope College, a Master of Marine Affairs degree from the University of Rhode Island, and a Juris Doctorate from Roger Williams University School of Law. She is an avid sailor and recreational fisherman and holds a US Coast Guard Merchant Mariner Credential (50 ton) for Great Lakes and Inland Waters.

About Squall Strategies

Squall Strategies is a maritime consulting and legal solutions company and offers a wide range of consulting services to serve a variety of businesses and clients. Whether you’re a small, local business or a multinational corporation, we can help you reach new levels of success. Squall Strategies is available for advice and consultation on Federal Maritime Commission related matters, advice and consultation on supply chain and ocean freight movement, potential federal regulatory impacts on your business, federal regulatory review and analysis, general Federal Maritime Commission related inquiries, advice and consultation on demurrage, tariff/schedule reviews, and supply chain industry insight.

About The Maritime Professor

The Maritime Professor is an e-learning/educational based company on all things maritime and supply chain - we provide non-legal business coaching, e-content, trainings/webinars, participation in advisory boards, leadership recruitment, and company speaking/education engagements. Interested in learning more about the ocean side of things? Follow The Maritime Professor and sign up for email alerts to be alerted when new courses are released. Or follow along with weekly supply chain industry explanations by subscribing to their podcast, By Land and By Sea - an attorney breaking down the week in supply chain, presented by the Maritime Professorg (https://themaritimeprofessor.buzzsprout.com).

Key Takeaways: U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping

• In “U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping”, Joe Lynch and Lauren M. Beagen, the Founder of Squall Strategies and The Maritime Professor, discuss the following: 
• OSRA 2022: Better Rules for Shippers: The Ocean Shipping Reform Act of 2022 gave the Federal Maritime Commission (FMC) more power to stop unfair charges from ocean carriers, especially for detention and demurrage. It's all about protecting shippers and making things fairer.
• "Decoupling" from China? It's Complicated: The idea of moving away from China for manufacturing isn't a simple "breakup." It's more about smart diversification, spreading out where we get things to lower risks, rather than cutting ties completely.
• Bringing Production Closer to Home: There's a big push to move manufacturing back to the US or to friendly countries nearby. This means building new factories, finding workers, and using government help to create stronger, more local supply chains.
• Maritime Law: The Unsung Hero: Don't underestimate maritime law! The rules for shipping by sea are super important for how goods move around the world. They keep things fair and stable in global trade.
• FMC's Growing Role in Today's Market: The FMC isn't just about old rules anymore. It's actively watching and reacting to supply chain problems, making sure US interests are protected and competition stays fair in ocean shipping.
• Diversify, Don't Just Ditch: Instead of pulling out of existing supply chains entirely, companies are focusing on diversifying. This means finding multiple places to source from, making supply networks more resilient against unexpected issues.
• Politics Meets Business: What It Means for You: Big political goals, like bringing jobs back or reducing reliance on certain countries, directly impact how businesses operate in transportation, logistics, and supply chain. Understanding this connection is key to staying ahead.

Learn More About U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping

Lauren | LinkedIn

Squall Strategies | LinkedIn

Squall Strategies

The Maritime Professor | LinkedIn

The Maritime Professor

The Maritime Professor: By Land and By Sea

Solving the Port Problem with Lauren Beagen

Big Changes at the Port with Lauren Beagen

Building a Resilient Port Strategy with Brian Kempisty & Lauren Beagen

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

In “2025's Top 100 3PLs: How Logistics Giants are Confronting Uncertainty”, Joe Lynch and Seth Clevenger, Managing Editor of Features and Multimedia at Transport Topics, discuss the Top 100 logistics companies, 2024 performance, changes to the list, and the trends impacting the industry. 

About Seth Clevenger

Seth Clevenger is managing editor of features and multimedia at Transport Topics. He plans, writes and edits news features for Transport Topics’ weekly newspaper, supplemental publications and TTNews.com. He also creates video and audio content for Transport Topics’ webcasts, podcasts and radio programming. Clevenger, who joined TT in 2011, covers the latest industry news with a special focus on transportation technology, including automated vehicles and driver-assist systems, the latest developments in trucking equipment, transportation management software, telematics and mobile communications, data analytics, routing and navigation software, onboard video and more. Clevenger, currently based in Alexandria, Va., is a native of northwest Ohio. He is a 2005 graduate of Miami University in Oxford, Ohio.

About Transport Topics

Since 1935, Transport Topics has been the news leader in trucking and freight transportation. When it comes to major issues, industry events, and new developments, TT journalists get the story first and get it right, keeping readers informed about all aspects of trucking industry and helping them stay ready for what's to come.

RoadSigns A Transport Topics Podcast

Born in 2018, RoadSigns started in an empty office. Now, it's grown into a full-fledged studio featuring comprehensive topics and accomplished guests. Aptly named RoadSigns because road signs offer one a look ahead while moving. They serve as the first indicator of something changing or something new. Beyond that, they signal the chance to pivot or change course – and find new direction. The concept is simple: This podcast seeks to help people in a fast-moving industry recognize the signs around them and chart new courses.

Key Takeaways: 2025's Top 100 3PLs: How Logistics Giants are Confronting Uncertainty

• In “2025's Top 100 3PLs: How Logistics Giants are Confronting Uncertainty”, Joe Lynch and Seth Clevenger, talk about Transport Topics annual Top 100 Logistics Companies feature.
• Authoritative Source for Industry News: Transport Topics has been a leading news source for the trucking and freight transportation industry since 1935, providing essential information for decision-making across the logistics and supply chain sectors.
• Comprehensive Logistics Rankings: The annual Top 100 Logistics Companies list is a definitive ranking of the largest logistics firms in North America, primarily based on annual gross revenue, offering a crucial industry benchmark.
• Detailed Company Profiles: Beyond just rankings, the feature provides in-depth information for each company, including service descriptions, key executive names, ownership types, and data on employee numbers.
• Segmented Industry Insights: The Top 100 feature breaks down the logistics landscape into various sectors, such as freight brokerage, dry storage warehousing, refrigerated warehousing, dedicated contract carriage, airfreight, and ocean freight.
• Analysis of Industry Trends: The feature often includes articles and analysis on key trends and challenges facing logistics companies, such as freight market conditions, supply chain resilience, emerging technologies like AI, and global trade dynamics.
• Interactive and Multimedia Content: Transport Topics enhances the Top 100 experience with interactive maps showing company headquarters and multimedia content, including podcasts and webcasts, to provide a richer understanding of the industry.

Learn More About 2025's Top 100 3PLs: How Logistics Giants are Confronting Uncertainty

Seth on LinkedIn

Transport Topicst | LinkedIn

Transport Topics

Road Signs Podcast

2025 Top 100 Logistics | Transport Topics

The Top 100 Logistics Companies with Seth Clevenger

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Felipe Capella and Joe Lynch discuss a decade of Loadsmart: a look back to move forward. Felipe is Co-founder and CEO of Loadsmart, where they provide logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation.

About Felipe Capella

Felipe Capella Co-founder and CEO of Loadsmart, a leading digital freight technology company. Previously advised companies on corporate strategy and M&A in Brazil and New York for 8 years. Joined the Inter-American Development Bank in Washington to advise on sovereign guaranteed development projects for Latin American countries. Founded, developed and launched an online contest startup. Co-founded Loadsmart to help build a revolutionary product. Felipe holds Master degrees from the University of Pennsylvania (valedictorian), from Universidad Francisco de Vitoria (Spain – full scholarship) and an MBA from Fundacao Getulio Vargas (Brazil). He taught Enterprise Recovery and Restructuring for senior students during 2 years at the Federal University of Santa Catarina at age 25, where he was granted a Professorship Honor from the students. Passed the Brazilian Bar Exam among the top 6% and the New York Bar Exam among the Top 3%, working for one of the Top 5 most prestigious law firms in the United States.

About Loadsmart

Loadsmart offers logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation. From Planning, Optimization, and Execution to Gate, Yard, and Dock solutions, ending with Audit & Pay capabilities, we deploy the best mix of services and technology to empower your business to move more with less. For more information, please visit.

Key Takeaways: A Decade of Loadsmart: A Look Back to Move Forward

• Felipe Capella and Joe Lynch discus the A Decade of Loadsmart: A Look Back to Move Forward
• Loadsmart is transforming the logistics landscape by leveraging cutting-edge technology and industry expertise to deliver optimized, reliable, and transparent freight services and solutions. From digital freight brokerage and consultancy to software tools, they empower shippers, carriers, and warehouses to move more with less—increasing efficiency, reducing costs, and enhancing service quality.
• Capella's journey from law/finance to co-founding LoadSmart, leveraging technology in transportation.
• The best freight brokers including Loadsmart have evolved from just securing trucks to providing comprehensive logistics solutions.
• Challenges of traditional brokerage: headcount-heavy, high costs, lack of logistics talent.
• Technology enables value addition through reinvestment in tech, people, and shipper services.
• Enterprise, Mid-size, and small shippers benefit from scalable technology and customized logistics solutions.
• Loadsmart has launched FreightIntel AI: Their AI-powered platform that provides real-time data and insights.
• AI freight management analyzes data, provides ranked insights and recommendations.
• AI optimizes shipment consolidation, cost reduction, efficiency, and environmental impact.
• Shippers are increasingly concerned with cybersecurity and Loadsmart is leading the way with a comprehensive cybersecurity program for its customers and carrier partners.
• Loadsmart offers a comprehensive suite of logistics services designed to streamline the entire supply chain process. Their services can be categorized into three main areas:
• Assessment and Analysis
  • Freight Planning and Forecasting: Loadsmart helps businesses predict future freight needs.
  • Network Assessment and Optimization: They analyze existing logistics networks to identify inefficiencies.
  • FreightIntel AI: Their AI-powered platform provides real-time data and insights.
  • Rate Analysis and Benchmarking: Loadsmart helps clients compare freight rates.
• Planning and Execution
  • Vendor Portal: A centralized platform for order initiation and management.
  • Mode/Route Optimization: Determining the most efficient transportation methods and routes.
  • Tracking & Visibility: Real-time monitoring of shipments.
  • RFP and Mini-bids: Facilitating requests for proposals and mini-bids.
  • Integration Hub: Connecting various systems for seamless data flow.
  • Order Consolidation: Combining multiple orders into a single shipment.
  • Real-time Carrier & Brokers Spot Bidding: Finding the best rates for spot shipments.
  • Brokerage & Managed Transportation: Handling all aspects of freight transportation, including carrier sourcing and contract management.
• Gate, Yard, and Dock
  • Computer Vision Asset Tracking: Using cameras to track assets within the yard.
  • Driver Check-in/Out: Streamlining the driver check-in and check-out process.
  • Dock Scheduling: Optimizing dock usage and reducing wait times.
  • Yard Management: Managing the flow of trucks and equipment within the yard.
• Audit and Analytics
  • Freight Audit: Verifying freight invoices for accuracy and identifying overcharges.
  • Analytics and Data as a Service: Providing data-driven insights to support decision-making.
  • Market Intelligence and Econometrics: Offering market analysis and economic forecasting.
  • In essence, Loadsmart provides a holistic solution for logistics operations, combining advanced technology with expert services to help businesses improve efficiency, reduce costs, and enhance customer satisfaction.

Learn More About A Decade of Loadsmart: A Look Back to Move Forward

Felipe Capella | Linkedin

Loadsmart | Linkedin

Loadsmart

Loadsmart | YouTube Channel

Freight Intel AI

 Beyond Cost Per Load with Felipe Capella | The Logistics of Logistics

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Gaurav Khandelwal and Joe Lynch discuss beyond the yard - how Velostics streamlines scheduling. Gaurav is the Founder and CEO of Velostics, a company on a mission to revolutionize the logistics landscape. 

Summary: Beyond the Yard: How Velostics Streamlines Scheduling

In this podcast, Gaurav Khandelwal, CEO of Velostics, discusses how their cloud-based logistics software automates scheduling and streamlines processes for shippers, carriers, and logistics providers. Velostics aims to eliminate manual scheduling, reduce friction in the handoff process, and provide user-friendly tools for better decision-making. Khandelwal shares his journey from India to starting a logistics technology company in the US and emphasizes the importance of enterprise software being as easy to use as consumer apps. The podcast explores how Velostics integrates with existing systems, caters to various customers, and simplifies driver communication using text-based systems and QR codes. Khandelwal also discusses the significance of driver efficiency, cost optimization through automation, and the potential impact of a four-day workweek on scheduling. The podcast delves into the substantial costs of detention, the benefits of benchmarking and scorecarding, and the potential of generative AI in improving logistics operations. Velostics' quick implementation process and yard management solution are also highlighted, along with the importance of reducing turn times and improving handoffs in the industry.

#LogisticsAutomation

#SupplyChainOptimization

#YardManagementSolutions

About Gaurav Khandelwal

Gaurav Khandelwal is the Founder and CEO of ChaiOne and Velostics, discovered his entrepreneurial spirit from his father, a tea blender in India. Inspired by his father’s journey, Gaurav pursued higher education in the U.S. and later worked in business transformation at a consulting firm. His breakthrough came in 2008 with the launch of the Apple AppStore, prompting him to focus on ChaiOne, which created digital solutions based on behavioral science, where he uses data-driven insights to revolutionize the industrial sectors. This experience uncovered his passion for logistics, culminating in the creation of Velostics, where he uses technology to automate & optimize logistics operations. Beyond business, Gaurav founded START, Houston’s first tech co-working space, and serves on the board of Magic Bus, a nonprofit alleviating poverty in India. Recognized by Houston Biz Journals' 40 under 40 and as an EY Entrepreneur of the Year finalist, Gaurav is committed & ready to disrupt the traditional way of doing logistics. 

About Velostics

Velostics is a logistics Software-as-a-Service (SaaS) company specializing in unified scheduling of appointments, dock and yard management and digitizing the gate in/out process for shippers. Their platform also automates scheduling for logistics service providers between carriers, shippers and consignees via their industry-leading 3-way scheduling solution. Velostics has a proven track record of minimizing manual tasks, errors, delays and demurrage, and increasing operational efficiency and throughput.

Key Takeaways: Beyond the Yard: How Velostics Streamlines Scheduling

• Velostics automates scheduling for shippers, carriers, and logistics providers to avoid late shipments and detention charges.
• Velostics helps optimize appointment booking, contactless check-in, and dock management, reducing friction in the handoff process.
• Velostics champions user-friendly enterprise software, mirroring consumer apps for swift deployment and minimal training.
• Velostics integrates with existing TMS systems, allowing for frictionless onboarding and quick wins for customers.
• Velostics' primary customers are shippers, large distribution companies, 3PLs, and brokers with managed transportation offerings.
• Velostics simplifies driver check-in and rescheduling processes using QR codes and text messaging, accommodating drivers from various linguistic backgrounds.
• Velostics offers a simple, nimble, and quick-to-deploy yard management solution that integrates with their appointment scheduling, text message-based check-in, and dock management system.

Timestamps

(00:01:05) Optimizing Truck Scheduling with Velostics

(00:07:51) From India to Logistics Tech Entrepreneur

(00:12:12) Simplifying Enterprise Software with Consumer-Grade UX

(00:17:12) Frictionless Onboarding and Quick Wins

(00:18:30) Transforming Managed Transportation with Logistics Tech

(00:19:07) Streamlining Dock Scheduling with Contactless Check-in

(00:25:40) The Importance of Driver Efficiency

(00:26:06) Streamlining Driver Communication with QR Codes

(00:30:14) Reducing Labor Costs through Automation

(00:31:40) Optimizing Scheduling in a Changing Workforce

(00:33:51) Reducing Detention Costs with Automated Tracking

(00:36:15) Reducing Inventory Costs and Carbon Footprint

(00:39:26) Benchmarking and Scorecards in Supply Chain

(00:42:04) Generative AI Empowering Logistics Efficiencies

(00:45:41) Simplifying Logistics with Velostics

(00:49:04) Simplifying Yard Management with Velostics' Solution

(00:52:14) Streamlining Trucking with Drop and Hook

(00:53:20) Revolutionizing Yard Management with Velostics' Solution

(00:53:50) Streamlining Scheduling with Velostics' Text-Based Solution

(00:55:29) Measuring Turn Time for Frictionless Throughput

(00:59:02) Solving Handoff Problems in Logistics

Learn More About Beyond the Yard: How Velostics Streamlines Scheduling

Gaurav Khandelwal | Linkedin

Velostics | Linkedin

Velostics

Schedule a Demo

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

In “The 5 Failures of Final Mile,” Joe Lynch and Jason Burns, Host of Last2First Podcast and Insurance Producer at CUI Agency, discuss the common mistakes that final mile companies make. 

About Jason Burns

Jason Burns is a native of New Orleans and a passionate business leader in the final mile transportation industry. He is a 2006 graduate of Vanderbilt University where he was a SEC Academic Honor Roll student-athlete in football and selected as the recipient of the Head Coach’s Dedication Award. After beginning his professional career in the parking industry, Jason returned to his hometown to assume a leadership role in his family’s business enterprises, including Burns Management Group (BMG), Global Parking Systems (GPS), and QCS Logistics (formerly Quick Courier Services, Inc). As a second-generation owner and President of QCS, Mr. Burns led the company’s resurgence by developing new service offerings, implementing a new technology platform, and expanding operations into new markets. These initiatives resulted in record growth and QCS was selected to the Inc. 5000 list as one of America’s fastest growing companies for four consecutive years. QCS was also recognized as a Top 100 Icon of Industry by ICIC (Initiative for a Competitive Inner City) in 2014. In 2020, QCS was acquired by Dropoff Inc, a national same-day delivery company headquartered in Austin, Tx. with operations in over 25 states. In this new role, he served as Dropoff’s Director of Corporate Development, leading the company's M&A efforts. In 2022, Dropoff was ranked #2,607 on the annual Inc. 5000 list of the fastest-growing private companies in America. He recently transitioned into the commercial insurance industry joining CUI Agency, focusing on bringing transportation literacy to owners who are challenged with finding solutions to the increasing cost of insurance. In 2022, Jason was elected as the first African-American President of the Customized Logistics and Delivery Association (CLDA), the nation's leading association for the final mile delivery industry since 1987. He now serves as the Immediate Past President. When he's not on the clock, you can find Jason spending time with his pride and joy; 9-year-old twins Jason Jr. (JJ) and Jordyn (JoJo). He coaches JJ's travel baseball & JoJo’s flag football teams and is one of the loudest dads cheering from the sidelines. By the end of 2024, he launched the Last2First podcast. Through his engaging podcast, Last2First, he extends an open invitation to final-mile enthusiasts, entrepreneurs, and transportation professionals, encouraging a collaborative exploration of strategies, innovations, and stories of transformation. Jason's mission is clear: to share the wealth of knowledge he's accumulated, fostering a community where every member can thrive from last to first.

About Last2First Podcast

The Last2First (L2F) Podcast, hosted by Jason Burns, is a trusted resource for entrepreneurs, enthusiasts, and leaders in the first, middle, and last-mile delivery industry. Focused on actionable insights and expert interviews, the podcast empowers listeners with inspiring and insightful information to lead their businesses and succeed in this dynamically growing market. Join them as they dive into topics like optimizing delivery routes, enhancing customer satisfaction, navigating regulatory hurdles, and leveraging technology for efficiency. Whether they're a seasoned logistics professional or a business owner looking to improve their operations, Last 2 First offers valuable insights and actionable advice to help them lead their business to success.

Key Takeaways: The 5 Failures of Final Mile

• In “The 5 Failures of Final Mile,” Joe Lynch and Jason Burns, Host of Last2First Podcast and Insurance Producer at CUI Agency, discuss the common mistakes that final mile companies make.
• Understanding the True Cost of Final Mile: Many businesses underestimate the hidden costs associated with final mile delivery, leading to underpriced services and financial strain.
• Navigating Driver Classification: Properly classifying drivers as employees or independent contractors is crucial to avoid legal issues and ensure compliance in the final mile industry.
• Strategic Customer Selection: Not all customers are equally valuable. The episode highlights the importance of strategically choosing clients to ensure sustainable growth and profitability.
• The Impact of Your Services: Recognize the significant impact final mile services have on the overall customer experience, and value your offerings accordingly.
• Protecting Your Business with Proper Insurance: Adequate and appropriate insurance coverage is essential for mitigating risks and safeguarding your final mile business from unforeseen liabilities.
• Actionable Insights for Success: Drawing from the expertise shared by Jason Burns, the episode provides practical advice for entrepreneurs and leaders in the delivery industry.

Learn More About The 5 Failures of Final Mile

Jason Burns | Linkedin

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The Logistics of Logistics Podcast

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In "TIA Unpacks Freight: Tariffs, Trust, and the Fight Against Fraud," Joe Lynch and Chris Burroughs, President and CEO of the Transportation Intermediaries Association (TIA), dive into key industry topics.

About Chris Burroughs

Chris Burroughs is the President and CEO of the Transportation Intermediaries Association (TIA), a position he assumed in November 2024. With over 14 years at TIA, he previously served as Vice President of Government Affairs, overseeing legislative and regulatory efforts before Congress and federal agencies. Before joining TIA, Burroughs gained valuable experience on Capitol Hill, working for the House Transportation & Infrastructure Committee and the House Natural Resources Committee. He also served as Director of Government Affairs at the Twenty-First Century Group, advocating for clients in transportation, telecommunications, health care, and defense. Burroughs holds a Bachelor of Science degree in Political Science from Shepherd University in Shepherdstown, West Virginia.

About TIA

The Transportation Intermediaries Association (TIA) is the professional organization of the $343 billion third-party logistics industry. TIA is the only organization exclusively representing transportation intermediaries of all disciplines doing business in domestic and international commerce. TIA is the voice of transportation intermediaries to shippers, carriers, government officials, and international organizations. Learn more about TIA at www.tianet.org

Key Takeaways: TIA Unpacks Freight: Tariffs, Trust, and the Fight Against Fraud

• In "TIA Unpacks Freight: Tariffs, Trust, and the Fight Against Fraud," Joe Lynch and Chris Burroughs, President and CEO of the Transportation Intermediaries Association (TIA), dive into key industry topics.
• Navigating a Slow Market: An in-depth look at the current state of the over-the-road freight market, and how new tariffs are contributing to ongoing uncertainty and slowness.
• Post-COVID Market Dynamics: A discussion on the lingering impact of the pandemic on freight volumes and market conditions.
• The Fight Against Freight Fraud: Discover how TIA is actively advocating with congressmen to combat pervasive freight fraud within the industry.
• Challenging FMCSA's Proposed Rule: Insights into TIA's efforts to oppose the FMCSA's proposed rule, which seeks to mandate brokers provide records and rates to carriers.
• TIA's Essential Role: Understanding the critical importance of the Transportation Intermediaries Association in supporting and ensuring the success of its members.
• Advocacy in Washington: How TIA champions the interests of the logistics industry on Capitol Hill, influencing policy and regulations
• Protecting Broker Interests: Learn about the specific concerns TIA has regarding the potential burden and implications of the proposed FMCSA rule on brokers.
• Industry Leadership and Support: Highlighting TIA's commitment to providing resources and a unified voice for the third-party logistics sector.

Learn More About TIA Unpacks Freight: Tariffs, Trust, and the Fight Against Fraud

Chris Burroughs | Linkedin

TIA | Linkedin

TIA

TIA Technovations

TIA Technovations with Tom Curee

Trucking Through Trouble with TIA & Anne Reinke

The Logistics of Logistics Podcast

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Braden DiCristofano and Joe Lynch discuss RocketFuel: Fintech for fulfillment. Braden is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes.

About Braden DiCristofano

Braden DiCristofano is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes. Raised in Pleasant Grove, Utah, he served a two-year mission in Jacksonville, Florida, before attending Ensign College. Braden began his career in sales, gaining nine years of experience in sales and leadership—skills that laid the foundation for his entrepreneurial ventures. At Launch Fulfillment, he leads a tech-driven logistics company focused on premium, scalable fulfillment solutions for ecommerce brands. Through RocketFuel, he’s addressing one of the industry’s biggest challenges: cash flow. By integrating fintech with fulfillment operations, RocketFuel helps merchants unlock working capital and streamline growth. Braden’s leadership is defined by strategic vision, operational rigor, and a relentless focus on solving real-world problems for modern ecommerce businesses. His mission is clear: build industry-defining platforms that power sustainable growth across the logistics and financial ecosystems.

About Launch Fulfillment

Launch Fulfillment Inc. operates as a premier third-party logistics (3PL) provider, offering comprehensive ecommerce fulfillment services that empower businesses to scale their operations without needing significant infrastructure investments. Recognized as the 10th fastest-growing logistics company on the 2024 Inc. 5000 list, its smart warehousing and 3PL fulfillment solutions enable same-day order processing, streamlined Amazon FBA prep services, and a robust global shipping network that virtually guarantees on-time delivery. The company takes a technology-driven approach, featuring real-time inventory tracking integrated with over 150 ecommerce platforms. Specialized offerings include subscription box fulfillment, custom kitting and assembly, and eco-friendly packaging solutions for D2C brands. By leveraging its cloud-based software and automated shipping rate optimization, clients can experience up to a 40% reduction in shipping costs while maintaining seamless omnichannel fulfillment capabilities for both B2B and retail distribution channels. Key performance indicators for Launch Fulfillment include a 99.998% accuracy rating and a 98.2% on-time delivery dispatch for B2C orders. It maintains fulfillment locations in Utah, Kentucky, and the U.K., and operates with 7-day-a-week fulfillment, reflecting its commitment to efficiency and client success.

About RocketFuel Parcel Recharge

RocketFuel Parcel Recharge helps 3PL providers and Fulfillment Centers address cash flow challenges by offering innovative solutions that ensure consistent revenue streams. Through automated parcel auditing, RocketFuel keeps 3PLs whole on the back end, identifying discrepancies and securing that money. This approach not only provides 3PLs with the cash flow and solutions needed for continued growth, but it also enhances the experience for the brands they serve.

Key Takeaways: RocketFuel: Fintech for Fulfillment

• Braden DiCristofano and Joe Lynch discuss RocketFuel: Fintech for fulfillment.
• Braden is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes.
• Global Ecommerce Powerhouse: Launch Fulfillment provides end-to-end ecommerce fulfillment, from secure, climate-controlled warehouses to rapid worldwide shipping, driving your business forward.
• Streamlined Logistics, Effortless Growth: Launch Fulfillment's proven four-step process—from manufacturer receipt to advanced warehousing, seamless platform integration, and precise pick, pack, and ship—ensures products reach customers efficiently, every time.
• Scale Your Brand, Your Way: Launch Fulfillment offers flexible solutions, including Amazon FBA prep, intricate subscription box fulfillment, custom kitting, and eco-friendly packaging, all designed to grow with your brand.
• Strategic Locations, Unmatched Reach: With facilities in Utah, Kentucky, and the UK, Launch Fulfillment establishes a powerful global presence, providing strategic advantages and expansive reach for diverse ecommerce operations.
• The advantages of working with RocketFuel, the fintech solution for fulfillment companies:
• Optimizes 3PL Cash Flow: RocketFuel offers a modern solution for Third-Party Logistics (3PL) providers. Its "rechargeable" metering system enables customer prepayments, eliminating 3PL capital outlays and ensuring consistent cash flow.
• Automates Revenue Enhancement: The platform automates parcel auditing to recover lost revenue from adjustments and facilitates easy rate markups. This allows 3PLs to customize shipping rates and maximize profitability across all carriers.
• Seamless Integration and Analytics: RocketFuel integrates with over 40 WMS, OMS, and shipping systems, ensuring smooth operations. It also provides vital analytics for both 3PLs and their customers, aiding growth.
• Proven, Industry-Specific Solution: Developed from a 3PL's own experience, RocketFuel addresses common challenges like late payments. It has processed millions of shipments, significantly boosting cash flow for users, demonstrating its commitment to 3PL financial success.

Learn More About RocketFuel: Fintech for Fulfillment

Braden DiCristofano | Linkedin

Launch Fulfillment | Linkedin

Launch Fulfillment

Launch Fulfillment | Who They Are

RocketFuel Parcel Recharge | Linkedin

RocketFuel Parcel Recharge

The RocketFuel Story with Josh Beatty

The Logistics of Logistics Podcast

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Jake Hoffman and Joe Lynch discuss the container payment portal and the rise of AI in freight. Jake is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world.

About Jake Hoffman

Jake Hoffman is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. He has led the engineering team since the company's inception in 2017, bringing a deep understanding of technology and trends in the industry to bear in driving the company's technical strategy.

About Gnosis Freight

Gnosis Freight is a leading provider of supply chain visibility and execution software, made available through its proprietary Container Lifecycle Management® (CLM) platform—the world’s first supply chain platform focused on the full lifecycle of your shipping containers. Powered by the most complete, accurate, and low latency container tracking data available, the CLM platform provides logistics professionals with a smarter way to track and manage their containers, from booking until returned empty. Gnosis Freight’s global footprint encompasses a diverse customer base, including top cargo owners (BCOs), ocean carriers, forwarders, truckers, 3PLs, technology providers, and other critical supply chain partners—all utilizing the CLM platform to achieve new levels of efficiency, cost savings, and collaboration within their supply chain.

Key Takeaways: The Container Payment Portal and the Rise of AI in Freight

• Jake Hoffman and Joe Lynch discuss the container payment portal and the rise of AI in freight.
• Jake is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world.
• Container Lifecycle Management® Platform: Gnosis Freight specializes in its proprietary Container Lifecycle Management® (CLM) Platform, which provides comprehensive visibility and execution software for the entire lifecycle of shipping containers, from booking until they are returned empty.
• Real-time Container Tracking and Data: The CLM platform is powered by highly accurate and low-latency container tracking data, enabling logistics professionals to efficiently monitor and manage their containers. This real-time data is crucial for optimizing container movements and reducing dwell times.
• Partnership with PayCargo for Hapag-Lloyd's Container Payment Portal (CPP): Gnosis Freight has integrated its CLM platform with PayCargo's payment network to power Hapag-Lloyd's new Container Payment Portal (CPP). This collaboration aims to streamline import demurrage payments and accelerate cargo movement for Hapag-Lloyd customers in the U.S.
• AI for Automated Compliance and Invoicing: While not explicitly stated as "AI," the CPP's ability to provide "Automated real-time OSRA-compliant invoice generation based on pickup date" strongly implies the use of intelligent automation or AI to process data, apply rules, and generate compliant invoices efficiently, reducing manual effort and errors.
• Streamlining Operations and Enhancing Efficiency: The CPP, a result of the Gnosis-PayCargo partnership, offers features like real-time container status updates, seamless electronic payments, and integrated dispute resolution tools. These functionalities are designed to enhance cargo movement efficiency, reduce container dwell times, and improve payment processes for all stakeholders.
• Addressing Regulatory Compliance: The Container Payment Portal directly addresses compliance with the Ocean Shipping Reform Act of 2022 (OSRA) and the revised demurrage and detention rules from the U.S. Federal Maritime Commission (FMC), simplifying complex regulatory requirements for Hapag-Lloyd customers.
• Digitalization and Innovation in Shipping: The integration of advanced payment processing with comprehensive container tracking through the CPP represents a significant step forward in the digitalization of the shipping industry, showcasing Gnosis Freight's commitment to delivering innovative logistics technology solutions.

Learn More About The Container Payment Portal and the Rise of AI in Freight

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Gnosis Freight | Linkedin

Gnosis Freight

Container Lifecycle Management: Gnosis Freight Streamlines International Logistics with Jake Hoffman

Big Changes at the Port with Lauren Beagen

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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