Briana Birkholz and Joe Lynch discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. Briana is the Vice President of Product Management for the 3PL market segment at SPS Commerce, the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners.

About Briana Birkholz

Briana Birkholz is the Vice President of Product Management for the 3PL market segment at SPS Commerce. With a passion for overcoming supply chain and logistics challenges, Briana is committed to addressing the distinct needs of customers through comprehensive, full-service solutions. Briana’s extensive experience in driving innovation, strategic development and execution consistently delivers outstanding results for third-party logistics companies.

About SPS Commerce

SPS Commerce is the world’s leading retail network, connecting trading partners across the globe to optimize supply chain operations for all stakeholders in the retail ecosystem. The company enables data-driven partnerships through innovative cloud-based technology, customer-centric service, and a team of accessible industry experts—allowing clients to focus on their core business. With over 45,000 recurring revenue customers spanning retail, grocery, distribution, supply, manufacturing, and logistics, SPS Commerce powers a vast and growing global retail network.

Key Takeaways: Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain

• Briana Birkholz and Joe Lynch discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. The hidden enemies include the following:
• Inconsistent Time to Revenue: The Silent Growth Killer - Lengthy onboarding processes erode cash flow and strain customer relationships, highlighting evolving customer expectations. SPS Commerce's "plug-and-play" solutions drastically reduce onboarding time from months to days.
• The Cost of Chaos: Inconsistent Order Intake - Managing orders through disparate channels (phone, email, portals, PDFs) breeds errors and jeopardizes SLAs due to human error. SPS Commerce standardizes order formats for improved efficiency and control.
• Decoding Retailer Complexity: Unravel the challenges of adhering to intricate retailer requirements (packing slips, labels, routing guides, ASN timing) and the costly consequences of non-compliance (chargebacks, damaged relationships, lost shelf space). SPS Commerce automates document generation and validation to ensure first-time compliance.
• SPS Commerce is the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. SPS Commerce brings the following advantages:
• Industry Leader in Cloud-Based EDI Solutions: SPS Commerce specializes in cloud-based supply chain management, helping retailers, suppliers, and logistics providers automate and streamline their operations through advanced EDI and data analytics tools.
• Demonstrated Consistent Growth as a High-Performing Public Company: SPS Commerce has a long and consistent track record of growth, primarily organic, underscoring its position as a strong performer on NASDAQ (ticker: SPSC).
• Global Presence with Local Support: Headquartered in Minneapolis, SPS has expanded internationally with offices in major cities like Toronto, Melbourne, Amsterdam, and Hong Kong, supporting a worldwide customer base with localized service.
• Growth via Smart Acquisitions: Strategic buys like Data Masons, InterTrade, and SupplyPike have allowed SPS to broaden its tech stack and deepen its value across the retail supply chain ecosystem.
• Recognized for Culture and Innovation: Known for its positive workplace environment, SPS was ranked the best large workplace in Minnesota in 2015 and continues to invest in talent and innovation to drive forward-thinking supply chain solutions.

Learn More About Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain

Briana Birkholz | Linkedin

SPS Commerce | Linkedin

SPS Commerce

Woods Distribution Case Study

Arcadia Cold Storage & Logistics Case Study

The Logistics of Logistics Podcast

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Suketu Gandhi and Joe Lynch discuss the strategic COO: navigating disruption and driving change. Suketu is a partner and global chair for the Strategic Operations Practice at Kearney, a leading management consulting firm.

About Suketu Ghandi

Suketu Gandhi is a partner and global chair for the Strategic Operations Practice at Kearney, a leading management consulting firm. Based in Chicago, his expertise covers a wide range of operations topics, with an emphasis on end-to-end supply chains and their redesign for four critical purposes, growth, cost, resilience, and sustainability. Noting that the key to maximizing their effectiveness lies in the combination of human intelligence, AI, and automation, he underpins this with a deep understanding of how global operations work. Suketu’s passion for operations work goes back to the earliest days of his career with a major retailer. Now, he puts this knowledge to work for clients throughout the consumer and retail space. Suketu is frequently published on operations transformation topics in outlets such as HBR, MIT Sloan Management Review, and The Wall Street Journal.

About Kearney

Since 1926, Kearney has been a leading management consulting firm and trusted partner to three-quarters of the Fortune Global 500 and governments around the world. With a presence across more than 40 countries, our people make us who we are. We work impact first, tackling your toughest challenges with original thinking and a commitment to making change happen together. By your side, we deliver—value, results, impact. To learn more about Kearney, please visit www.kearney.com.

Key Takeaways: The Strategic COO: Navigating Disruption and Driving Change

• Kearney's third annual COO survey, in collaboration with AWS, reveals that while COOs anticipate organizational growth in 2025, they foresee significant hurdles related to skills gaps and execution challenges.
• The research highlights key findings from the survey of over 120 senior operations leaders, indicating a shift in priorities from pure cost efficiency to a more balanced strategy emphasizing innovation, risk management, and the integration of technologies like GenAI in supply chains.
• The purpose of the survey is to identify the major concerns and strategic shifts among COOs, revealing an "execution gap" and a critical need to address skill shortages and proactively manage risks in an increasingly uncertain global environment.
• Global & Legacy Powerhouse: Founded in 1926 and headquartered in Chicago, Kearney is a top-tier management consulting firm with a presence in 40+ countries, serving Fortune Global 500 clients across industries.
• Strategic Expertise at the Core: Renowned for excellence in strategic operations, sourcing, procurement, and transformation — Kearney consistently ranks among global leaders in these areas.
• Forward-Thinking Insights: Through thought leadership like the FDI Confidence Index and Global Business Policy Council, Kearney shapes conversations on global economics, innovation, and disruption.
• People-First, Impact-Driven: With a culture rooted in collaboration, inclusion, and purpose, Kearney focuses on delivering measurable change while fostering a diverse and empowered workforce.

Learn More About The Strategic COO: Navigating Disruption and Driving Change

Suketu Gandhi | Linekdin

Kearney | Linkedin

Kearney

Beyond survival: the new operational playbook separating leaders from laggards in 2025

Manage Capital Investments Like a Supply Chain

What Fast-Moving Companies Do Differently

Leveraging New Tech to Boost Supply Chain Resilience

The Logistics of Logistics Podcast

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Danielle Spinelli and Joe Lynch discuss unpacking cargo theft: trends and solutions. Danielle serves as Account Executive at Descartes MyCarrierPortal, the leading solution for carrier identity, onboarding, and monitoring in transportation.

About Danielle Spinelli

Danielle Spinelli is an Account Executive at Descartes MyCarrierPortal. With a decade of experience in the logistics and transportation industry, Danielle brings a wealth of knowledge and expertise in carrier sales and vetting. Having worked as a Carrier Sales Broker for 8 years, Danielle honed a deep understanding of the supply chain and transportation landscape, building strong relationships with carriers and specializing in vetting and compliance. For the past two year, Danielle has been a key member of the team at MyCarrierPortal, specializing in carrier vetting. In this role, Danielle focused on educating customers how to properly review carriers to ensure that every carrier meets compliance standards to prevent brokers/shippers from being a victim of fraud.

About MyCarrierPortal

Descartes MyCarrierPortal is the industry’s most trusted platform for carrier onboarding, fraud prevention, and compliance. Built for freight brokers, 3PLs, and shippers, it streamlines carrier qualification, automates insurance monitoring, and reduces risk—enabling faster, more secure freight operations across the industry’s largest active carrier network.

Key Takeaways: Unpacking Cargo Theft: Trends and Solutions

• Join Danielle Spinelli, the CHP Cargo Theft Task Force, and TIA’s Daniel Hoff for an exclusive webinar on the rise of organized freight crime. Learn about real-world investigations, emerging fraud trends, and how stronger laws—and your support—can help fight back. Register here.
• Hear directly from the California Highway Patrol’s Cargo Theft Task Force as they expose how organized criminal networks operate—and the real-world investigative methods turning the tide. Register here.
• Discover how new legislation could help crack down on freight fraud, and learn practical steps you can take to protect your business, support law enforcement, and drive industry change. Register here.
• Streamlined Carrier Onboarding: Utilizes the proprietary Intellivite system to invite and onboard carriers swiftly, often completing the process in as little as 5 minutes. This efficiency reduces administrative burdens and accelerates operations.
• Advanced Fraud Prevention: Employs proactive tools to safeguard against identity fraud and double brokering, including real-time fraud alerting through AI-enabled location tracking, ensuring the authenticity of every carrier.
• Automated Insurance Monitoring: Maintains a comprehensive Certificate of Insurance (COI) warehouse, preloading COIs 95% of the time during onboarding, and continuously monitors insurance status to ensure carriers are properly insured.
• Custom Risk Assessments: Provides tailored risk evaluations to verify carrier reliability, integrating seamlessly into existing Transportation Management System (TMS) workflows for efficient decision-makin.
• Incident Reporting and Community Alerts: Features a community-driven incident reporting system that centralizes fraud alerts and streamlines carrier vetting, enhancing transparency and trust within the network.
• Seamless Integration with TMS Platforms: Integrates with various TMS platforms like Descartes MacroPoint and Aljex, allowing for automatic carrier registration and real-time compliance updates, thereby enhancing operational efficiency.
• Continuous Compliance Monitoring: Offers ongoing monitoring of carrier compliance, including daily checks of insurance and Federal Motor Carrier Safety Administration (FMCSA) authority statuses, ensuring that all carriers meet required standards.

Learn More About Unpacking Cargo Theft: Trends and Solutions

Danielle Spinelli | Linkedin

Descartes MyCarrierPortal | Linkedin

Descartes MyCarrierPortal

Webinar: Combating Strategic Cargo Theft – Stories from the California Highway Patrol The Logistics of Logistics Podcast

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Anthony Sutardja and Joe Lynch discuss booking more loads using AI. Anthony is the CEO and co-founder of Parade, the leading truckload capacity management platform for freight brokers.

About Anthony Sutardja

As CEO & co-founder of Parade, Anthony leads product vision and strategy to enable logistics service providers to work smarter and faster with modern tools. His background in artificial intelligence, big data processing, and freight brokerage enables companies partnering with Parade to accelerate digital transformation by innovating with the status quo. Prior to Parade, Anthony worked on a small team at Uber tasked with high growth projects including the automation of driver background checks. Anthony has also worked at Yelp building user signup flows at scale, and has worked at the U.S. Department of Energy building resource frameworks for the nation’s supercomputers. Anthony earned both his Master of Engineering and Bachelor of Science degrees from the University of California, Berkeley in Electrical Engineering and Computer Sciences, with a focus on human-computer interaction and database systems. Anthony resides in and is a native of the San Francisco Bay Area, where he enjoys sailing and exploring California.

About Parade

Parade is the leading truckload capacity management platform for freight brokers. Top freight brokerages build dedicated digital capacity and book more loads using Parade. Parade integrates with existing tools to source capacity, match freight, and manage relationships. Brokerages using Parade reutilize carriers, streamline workflows, price competitively, and automate load-bookingings.

Learn More About Booking More Loads Using AI

Anthony Sutardja | LinkedIn

Parade | LinkedIn

Parade

Trimble & Platform Science: The Future of Telematics with Rob Painter and Jack Kennedy | The Logistics of Logistics

Revolutionizing the Road: Trimble's Tech Solutions with Kelly Williams | The Logistics of Logistics

Technology that Matters with Michael Kornhauser | The Logistics of Logistics

The Transformative Power of Mapping with Rishi Mehra | The Logistics of Logistics

The Parade Story with Anthony Sutardja | The Logistics of Logistics

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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Anne Reinke and Joe Lynch discuss beyond the rails and roads: the state of intermodal. Anne is the President & CEO at the Intermodal Association of North America (IANA), North America's leading industry trade association representing the combined interests of the intermodal freight industry.

About Anne Reinke

Anne Reinke became the Intermodal Association of North America’s third President & CEO in December of 2024.  Immediately preceding her appointment at IANA, Anne was President & CEO of the Transportation Intermediaries Association for four years. Anne has a long career in transportation policy, with a stint at the Association of American Railroads, 16 years at CSX Corporation, eight of which as Vice-President for Government Affairs, and a political appointment as a Deputy Assistant Secretary at the U.S. Department of Transportation. She received a B.A. from Rice University in Houston, TX and a J.D. from Wake Forest School of Law in Winston-Salem, NC.  She is a Washington, DC native; she, her husband, her two sons and her dog live in Alexandria, VA.

About Intermodal Association of North America (IANA)

IANA is North America's leading industry trade association representing the combined interests of the intermodal freight industry. IANA's membership roster of over 1,000 corporate members includes railroads; water carriers and stacktrain operators; port authorities; intermodal truckers and over-the-road highway carriers; intermodal marketing and logistics companies; and suppliers to the industry such as equipment manufacturers, intermodal leasing companies and technology firms. IANA's associate (non-voting) members include shippers, academic institutions, public sector organizations and non-profit associations.

Key Takeways: Beyond The Rails and Roads: The State of Intermodal

• Industry Representation: IANA is North America's leading trade association representing the combined interests of the intermodal freight industry, encompassing railroads, water carriers, port authorities, intermodal truckers, logistics companies, and equipment suppliers.
• Extensive Membership: The association boasts a diverse membership of over 1,000 corporate members, including Class I, short-line, and regional railroads; water carriers and stacktrain operators; port authorities; intermodal truckers; over-the-road highway carriers; intermodal marketing and logistics companies; and suppliers such as equipment manufacturers, leasing companies, and consulting firms.
• Mission and Vision: IANA's mission is to promote the growth of efficient intermodal freight transportation through innovation, education, and dialogue. Its vision includes advocating for the benefits of intermodal transportation, providing a neutral forum for industry stakeholders, influencing legislative and regulatory environments, promoting efficient business processes, and delivering excellence through its operations.
• Educational Initiatives: In collaboration with academic institutions like the Delft University of Technology and the University of Maryland Smith School of Business, IANA offers an online intermodal course comprising eight modules that cover various aspects of intermodal operations, benefiting both newcomers and seasoned professionals in the industry.
• Policy Advocacy: IANA actively monitors federal and state legislative and regulatory initiatives affecting the intermodal supply chain, providing education and insights to policymakers to shape favorable policies and regulations for the industry.
• Annual Intermodal EXPO: The association organizes the Intermodal EXPO, a premier event that brings together industry professionals to explore technological advancements, discuss industry trends, and network with peers. The next EXPO is scheduled for September 15-17, 2025, in Los Angeles, CA.
• Unified Intermodal Interchange Agreement (UIIA): IANA administers the UIIA, a standardized contract that outlines the rules for the interchange of equipment between intermodal trucking companies and equipment providers, streamlining operations and reducing the need for multiple contracts and insurance filings. Approximately 95% of North American equipment interchanges are managed under the UIIA, with over 13,000 intermodal trucking companies participating.

Learn More About Beyond The Rails and Roads: The State of Intermodal

Anne Reinke | Linkedin

IANA | Linkedin

IANA Homepage | UIIA

What is Intermodal?

U.S. Trade and Tariffs

Events

Amazon.com: The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger - Second Edition with a new chapter by the author eBook : Levinson, Marc: Books

The Voice of 3rd Party Logistics with Anne Reinke | The Logistics of Logistics

The State of Freight with Anne Reinke | The Logistics of Logistics

Trucking Through Trouble with TIA & Anne Reinke | The Logistcs of Logistics

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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Tom Augenthaler and Joe Lynch discuss stop selling, start influencing: Tom Augenthaler's logistics marketing gameplan. Tom helps companies tell stories that make the customer the hero. Having customers and influencers talk positively about your company is one of the best ways to attract and win new business.

About Tom Augenthaler

Tom Augenthaler is the Founder and CEO of The Influence Marketer. On the website, Tom shares his ideas and knowledge of influencer marketing with others looking to learn about this powerful strategy. Tom is a pioneer in the space and has been working with influencers since 2007 while with Hewlett Packard, and as a consultant helping corporate clients since 2009.  He is an international speaker, corporate trainer, and recognized as one of the Top 50 experts in the field by Talking Influence. Tom writes for several media outlets including Social Media Examiner and Social Media Today. Tom earned a Bachelor of Arts in History from Gettysburg College and a Master of Liberal Arts in English and American Lit from Harvard University.

About 551 Media and The Influence Marketer

The Influence Marketer is the best place to learn about B2B influencer marketing. Tom Augenthaler has been helping top brands utilize B2B influencer marketing since 2007, he is a true pioneer in the space. The Influencer Marketer provides lots of free content on influencer marketing and is the place to go for any company looking to start or improve their use of influencer marketing. Tom offers full team training on the many different aspects of the process, one on one mentoring, or strategy calls. He consults digitally and in-person to help B2B businesses build a marketing strategy that is right for them.

Key Takeaways: Stop Selling, Start Influencing: Tom Augenthaler's Logistics Marketing Gameplan

• Expertise in B2B Influencer Marketing: Founded by Tom Augenthaler, who has over a decade of experience in influencer marketing, 551 Media specializes in helping B2B companies leverage influencer relationships to enhance brand visibility and credibility
• Customized Training Programs: Their Impact Intensives are tailored for B2B marketing and PR teams aiming to implement influencer marketing in-house. These interactive Zoom sessions cover identifying and engaging with influencers, measuring impact, and negotiating sponsored opportunities.
• Comprehensive Service Packages: 551 Media offers a range of services, including the Quick Start package, which involves leveraging their network of influencers to create long-form content; Impact Intensives for team training; and a Monthly Retainer option for ongoing influencer marketing support.
• Strategic Process for Brand Engagement: Their approach focuses on adjusting marketing strategies to align with buyer needs, upskilling teams, engaging with industry authorities, and repurposing influencer-generated content to maintain brand momentum.
• Emphasis on Building Brand Affinity: By collaborating with trusted influencers, 551 Media helps brands connect authentically with their audience, fostering trust and long-term customer relationships.
• Proven Success with Industry Leaders: The company has a track record of assisting prominent brands like Dell Technologies in establishing robust influencer programs that drive engagement and differentiate them from competitors.
• Educational Resources and Thought Leadership: Through their blog and other content, 551 Media shares insights on influencer marketing trends, best practices, and case studies, positioning themselves as thought leaders in the B2B influencer marketing space.

Learn More About Stop Selling, Start Influencing: Tom Augenthaler's Logistics Marketing Gameplan

Tom Augenthaler | Linkedin

Tom Augenthaler | Twitter

551 Media | Linkedin

The Influence Marketer

A Better Way to Reach Your Target Market with Tom Augenthaler

The Customer is the Hero with Tom Augenthaler

The Dark Funnel with Tom Augenthaler

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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Dave Romanchuk and Joe Lynch discuss the right tech stack for brokers. Dave is the Director of Product Management at Revenova, the industry's exclusive provider of CRM-powered transportation management systems (TMS) for freight brokers, 3PL/4PLs, carriers and shippers.

About Dave Romanchuk

Dave Romanchuk is the Director of Product Management at Revenova. Since joining the TMS provider in 2017, Dave has helped the company grow from fewer than 10 employees to more than 60. With Dave's vision and leadership, Revenova TMS has built out multiple modules for freight brokers and carriers, most recently the completely renovated Fleet Operations module. Outside of checking off a litany of new Revenova TMS functionalities every year, Dave enjoys checking people on the ice rink, competing in multiple recreational hockey leagues throughout the year.

About Revenova

Revenova is the industry's exclusive provider of CRM-powered transportation management systems (TMS) for freight brokers, 3PL/4PLs, carriers and shippers.  Deployed on Salesforce.com, a cloud platform and ecosystem trusted by more than 150,000 customers globally and recognized for its security, reliability and performance, RevenovaTMS combines multimodal freight quoting, planning, booking, dispatching, routing, tracking and settlement features with market leading customer relationship management (CRM), digital engagement, AI and analytics functionality.  Aligning TMS with CRM functionality on a common platform empowers customers to increase sales velocity, improve customer and carrier service delivery, increase margins while lowering operational costs.

Key Takeaways: The Right Tech Stack for Brokers 

• Dave Romanchuk and Joe Lynch discuss the right tech stack for brokers:
  • TMS
  • CRM
  • 3rd Party Service Provider Integrations including, but not limited to carrier onboarding, pricing - buy and sell side, visibility, fraud, cybersecurity, load settlement (payments, proof of delivery, etc.)
• Revenova is the logistics industry’s exclusive provider of CRM-powered transportation management systems (TMS) for freight brokers, 3PL/4PLs, carriers, and shippers.
• Serving the industry since 2014, Revenova caters to businesses of all sizes, partnering with leading North American 3PLs.
• Deployed on Salesforce.com, a cloud platform and ecosystem trusted by more than 150,000 customers globally and recognized for its security, reliability, and performance, RevenovaTMS combines multimodal freight quoting, planning, booking, dispatching, routing, tracking and settlement features with market leading customer relationship management (CRM), digital engagement, AI and analytics functionality.
• Revenova offers a cloud-based transportation management system (TMS) built on the Salesforce platform.
• The Revenova TMS is designed to be customizable and integrate with other applications, which improves efficiency and reduces costs.
• As part of the largest application ecosystem in the industry, customers can download and deploy plug-and-play apps and add-ons and focus more on innovation versus integration – see all the apps at www.appexchange.com
• Aligning TMS with CRM functionality on a common platform empowers Revenova customers to increase sales velocity, improve customer and carrier service delivery, increase margins while lowering operational costs.

Learn More About The Right Tech Stack for Brokers

Dave Romanchuk | Linkedin

Revenova | Linkedin

Revenova

Cloud TMS is Your Best Security Partner | Revenova

Buy and Build a TMS | Revenova

Request a Demo | Revenova

The CRM-Powered TMS with Michael Horvath | The Logistics of Logistics

The Logistics of Logistics Podcast

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Dr. Gina Anderson and Joe Lynch discuss the long haul: battling loneliness and crisis in trucking. Dr. Anderson is the CEO and Co-founder of Luma Brighter Learning, a 2X INC 5000 company that was created to deliver measurably better education outcomes.

About Dr. Gina Anderson

Dr. Gina Anderson is on a mission to help organizations grow their safety cultures through meaningful learning that inspires and engages employees. For more than 25 years, she has focused her attention on studying how adults best learn, consistently growing her methodology by engaging with transportation and logistics companies. Dr. Anderson is the CEO of Luma Brighter Learning, an award-winning learning company and a 2024 and 2023 recipient of the prestigious Inc. 5000 Fastest Growing Companies award. Dr. Anderson routinely publishes new, measurable, science-based techniques specifically focused on learning in logistics and transportation to help companies improve their safety scores and uphold compliance. Dr. Anderson is the author of Thrive: How Learning Can Ignite a New Way Forward and a contributing author to the best-selling book Perspectives on Invisible Illnesses. Recognized as a thought leader in learning and an Inc. contributing author, she is also the creator and host of the I Love Learning podcast, where leaders from around the world share what motivates them to learn. Dr. Anderson holds a Doctor of Education in instructional systems technology from Indiana University, where she also minored in learning science. She has a passion for helping people learn.

About Luma Brighter Learning

Luma Brighter Learning delivers an award-winning enterprise learning management system (LMS) tailored to the transportation and logistics industry. With a focus on maximizing safety, ensuring compliance, and boosting employee retention, Luma supports the entire organization with individualized coaching programs, customizable content, digital forms, compliance reporting tools, and unlimited secure file storage.   We live in a time when nuclear verdicts are common. An LMS that offers passive, generic content no longer cuts it. When failure to remember essential details and perform crucial tasks can significantly impact your business, you need to partner with learning experts who can help. Luma Brighter Learning was founded by scientists who know how to tap into learning science and psychology to facilitate changes in behavior.

Key Takeways: The Long Haul: Battling Loneliness and Crisis in Trucking

• Dr. Gina Anderson and Joe Lynch discuss the long haul: battling loneliness and crisis in trucking. They unpack the high regulatory burden and stringent requirements that drivers face, including impeccable records and Hours of Service, sparking job stress.
• Luma Brighter Learning, led by Dr. Gina Anderson (Ed.D.), offers a tailored LMS with eNugget® microlearning to combat the isolation and mental health issues prevalent in trucking. This addresses the loneliness from long periods away from home.
• Research-backed methods, like Luma’s eNugget® LMS, showing significant safety score improvements, are crucial to tackling the alarming 61-year life expectancy of CDL drivers (Project 61). This emphasizes the need for effective training and support.
• The trucking profession suffers from a high regulatory burden, demanding strict adherence to rules, which contributes to driver stress and potential burnout. Luma’s LMS is designed to mitigate compliance strain.
• Isolation and mental health concerns are widespread among drivers due to the nature of long-haul trucking, leading to loneliness and depression. Luma’s engaging content aims to counteract these negative impacts.
• Alarming life expectancy figures underscore the severe health impacts of the profession, necessitating urgent industry-wide changes and effective solutions. Luma's focus on safety and well-being directly addresses this.
• Luma Brighter Learning’s tailored LMS focuses on safety, compliance, and retention, offering a strategic approach to improving driver conditions. Their platform is built for the unique challenges of the industry.
• The company utilizes eNugget® microlearning, delivering concise content for effective learning and behavioral change among adult learners. This method proves effective in improving driver performance and safety.
• Luma Brighter Learning's numerous accolades, including the Gold Stevie® Award and Inc. 5000 recognition, highlight their innovative and impactful solutions. Their growth reflects their effectiveness.
• Dr. Gina Anderson’s expertise in instructional systems technology ensures that Luma’s programs are grounded in learning science and research-backed methods. This commitment drives continuous improvement.

Learn More About The Long Haul: Battling Loneliness and Crisis in Trucking

Dr. Gina Anderson | Linkedin

Luma Brighter Learning | Linkedin

Luma Brighter Learning

Luma Brighter Learning | YouTube

Thrive: How Learning Can Ignite a New Way Forward - Kindle Edition

Learning with Gina

The Logistics of Logistics Podcast

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• Check out The Logistics of Logistics on Youtube

Ryan Schreiber and Joe Lynch discuss I don't know who needs to hear this but... Ryan is the Chief Growth Officer at Metafora, the leading business consulting and software development firm that exclusively serves the Transportation, Logistics and Supply Chain space.

About Ryan Schreiber

Ryan Schreiber is the Chief Growth Officer at Metafora. Ryan was born and raised in Tampa, Florida. Ryan earned a degree in History from the University of South Florida and then a Law degree from Michigan State University.  Prior to joining Metafora, Ryan worked at a variety of logistics companies and even started and exited a few tech-enabled freight brokerage start-ups. Ryan is a skilled technologist and strategist who has helped transform many leading transportation and logistics companies. In Ryan’s experience, great technology is important, but finding and keeping the right people is the key to success in the 3PL business.

About Metafora

Metafora, previously “CarrierDirect”, is the leading business consulting and software development firm that exclusively serves the Transportation, Logistics and Supply Chain space. They partner with carriers, shippers, and freight tech vendors to help them optimize their business and build software to fuel their growth. Welcome to the new way forward. Welcome to Metafora.

Key Takeaways: I Don't Know Who Needs To Hear This But...

• "I Don't Know Who Needs to Hear This But...": Straight Talk on Logistics: Joe and Ryan discuss critical logistics topics, mirroring Ryan's popular LinkedIn posts that begin with "I don't know who needs to hear this but..." The discussion covers crucial insights on freight pricing, the realities of the current market, and how external factors can impact sales, delivering essential advice to those navigating the industry's challenges.
• Metafora is a management consulting and custom software development firm specializing in the logistics and transportation industries.
• Metafora offers different services:
  • Technology Consulting: Assisting clients in selecting, developing, and adopting technology solutions that align with their business objectives.
  • Tech-enabled Services: Providing turnkey, enterprise-level delivery solutions to minimize costs and enhance performance.
  • M&A Support: Evaluating potential acquisition targets and supporting their integration and growth.
  • Business Consulting: Aligning business processes and technology with data-driven strategies to transform supply chains into strategic assets.
• Metafora primarily serves third-party logistics providers (3PLs), carriers, shippers, and freight tech companies, aiming to drive efficiency and profitability in transportation and logistics operations.
• The company has collaborated with industry leaders such as FedEx Freight, Mitsubishi Corporation, and J.B. Hunt, providing expertise in technology strategy and implementation.
• Metafora is committed to empowering organizations to make data-driven decisions, fostering collaboration and innovation among professionals in the transportation and logistics sectors.

Learn More About I Don't Know Who Needs To Hear This But...

Ryan Schreiber | Linkedin

Metafora LinkedIn

Metafora website

Metafora Services

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The Logistics of Logistics Podcast

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Jon Doolen and Joe Lynch discuss contractor chaos: fixing the last mile's biggest headache. Jon is a Strategy Leader at Doolen Strategy Partners that specializes in providing leadership development programs, business advisory services, and public speaking engagements.

About Jon Doolen

Jon Doolen is a seasoned business coach with over two decades of expertise in retail logistics, particularly specializing in final mile delivery and third-party logistics for home furnishings and luxury products. Jon's background includes extensive work with major names in the industry, where he's earned a reputation for solving toxic work environments, setting strategic goals for career growth, and aligning personal aspirations with professional success. His approach blends leadership development with a deep commitment to continuous learning, emphasizing integrity and wholesome values in all aspects of business and life. Jon's motivational style and practical wisdom resonate through his coaching, training programs, and writing, encouraging others to embrace change, enhance team dynamics, and achieve sustainable business outcomes. He is also a dedicated advocate for military veterans transitioning to civilian careers, reflecting his broader commitment to supporting personal and professional growth across diverse sectors.

About Doolen Strategy Partners

Doolen Strategy Partners specializes in providing leadership development programs, business advisory services, and public speaking engagements. With a focus on operations management, particularly in final mile retail home delivery, warehousing, and distribution, the firm helps businesses optimize their processes, develop strong leadership teams, and drive continuous improvement. Through strategic guidance, Doolen Strategy Partners aims to elevate business performance and foster growth in a competitive market.

Key Takeaways: Contractor Chaos: Fixing the Last Mile's Biggest Headache

• Jon Doolen and the GetDoolen Team help 3PLs and driver contractors navigate the following:
• Navigating the Contractor Conundrum: Uncover the critical gaps in business acumen, customer service, and regulatory compliance that often plague last-mile delivery contractors, and learn how these deficiencies can jeopardize your logistics operations.
• Mitigating Legal and Liability Risks: Explore the potential legal pitfalls and financial liabilities logistics companies face when partnering with under-prepared contractors, including the ever-present threat of misclassification and subsequent lawsuits.
• Safeguarding Your Customer Experience: Understand the direct correlation between contractor professionalism and customer satisfaction, and discover strategies to ensure consistent, high-quality delivery services that protect your brand reputation.
• Veteran Leadership: Jon Doolen, a U.S. Army Quartermaster Corps veteran, founded Doolen Strategy Partners, bringing military discipline and leadership principles to his business.
• Expert Leadership Development & Coaching: With over 30 years of experience, Jon offers comprehensive coaching services, including career, business, and specialized "Final Mile" coaching, focused on personal and professional growth.
• Personalized Mentoring & Brand Building: Doolen Strategy Partners provides tailored mentoring and strategies for personal brand development, resume enhancement, and interview preparation, empowering clients for career success.
• Thought Leadership & Engagement: Jon fosters leadership dialogue through roundtables, conversations, and motivational speaking, sharing his expertise and inspiring action across industries.

Learn More About Contractor Chaos: Fixing the Last Mile's Biggest Headache

Jon Doolen | Linkedin

Doolen Strategy Partners | Linkedin

Doolen Strategy Partners

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube