In 2022, Deion Sanders, known as “Coach Prime,” became head football coach of the University of Colorado Boulder (CU). Sanders was hired to bring CU’s struggling football program, which had only one winning season in the previous 15 years, back to glory.

Many observers were excited by the idea of having the Pro Football Hall of Fame inductee and two-time Super Bowl champion as CU’s new head coach. But some questioned whether Sanders had the experience needed to turn around a team in a highly competitive athletic conference. In addition, several wondered whether his “old school” leadership style, which demands a high level of discipline and personal accountability, would be effective with today’s student-athletes. Still others doubted whether his approach would be sustainable.

In this conversation with host Brian Kenny, Harvard Business School Senior Lecturer Hise Gibson discusses Sanders’ leadership style and effectiveness in the case “Deion Sanders: The Prime Effect.”

One of the oldest Black-owned security firms in the United States, Johnson Security Bureau, provided mainly unarmed guards to New York banks, public works, and hospitals. The company’s status as a woman-owned, minority-owned firm had been crucial to its competitive strategy since CEO Jessica Johnson-Cope took over the firm from her father.

In order to grow the family business, however, Johnson-Cope considered partnering with security firms in other states, something that threatened to put some of the company’s founding priorities on the back burner. She also considered expanding the business into cybersecurity.

In this conversation with host Brian Kenny, Harvard Business School Senior Lecturer Henry McGee and CEO Jessica Johnson-Cope discuss the issues of scaling a minority-owned family business that are at the heart of the case “Johnson Security Bureau: Building Multigenerational Success.”

Entrepreneur Duke Rohlen creates California-based Ajax Health under a new model for innovation and business growth. Calling it the “Chassis and Growth Drivers” model, he structures it to create innovative new products to capture a higher portion of the financial returns. Partnering with major private equity firms, Rohlen considers a $1 billion bid to buy Cordis.

If Ajax’s bid is successful, they will invest an additional $300 million to fund an off-balance sheet accelerator, which will develop innovative new products to drive revenue growth. Should Rohlen and his partners invest the $1.3 billion to implement this model? Is Cordis the right opportunity for Rohlen and his team?

Ajax Health founder Duke Rohlen (HBS MBA 2001) and HBS Professor Regina Herzlinger join host Brian Kenny to discuss the key success factors for both start-up and established medical technology firms. The case “Ajax Health: A New Model for Medical Technology Innovation” showcases how to structure a firm—in any industry—to maximize innovation and financial returns by better aligning incentives for the different skill sets required.

In 1985, pop music superstar Michael Jackson instructed his attorney, John Branca, to bid for the Northern Songs music catalog, which contained the songs of the Beatles. In a challenging negotiation, Branca secured the rights to the collection.

Over the next three decades, first as Jackson’s attorney and later as the executor of his estate, Branca undertook numerous complex negotiations to secure and expand Jackson’s music publishing empire until it became the largest music publishing company in the world.

Harvard Business School professor James K. Sebenius joins host Brian Kenny and a live audience of Harvard Business School alumni to discuss how to deal with tough negotiators effectively and ethically in his case, John Branca: “Negotiating the Beatles’ Northern Songs Catalog.”

With operations in 70 countries and 20,000 employees, Pernod Ricard is a leader in premium international spirits. The company had achieved its leadership position in the market largely through strategic acquisition and an ability to build and grow its brand over time. But pressure to continually expand its extensive brand portfolio in order to meet customer demand meant that its traditional analog processes were not allowing the company to effectively manage its huge portfolio of products.

In response, the company launched four key digital programs (KDPs) aimed at using data and artificial intelligence to automate processes and enable data-driven decision-making. Pernod Ricard’s future direction with the KDPs depended on addressing internal resistance, providing effective training and support, aligning with strategic goals, and overcoming logistical and data-related hurdles. The company needed to find a way to expand these programs into new markets while reinforcing adoption where they had already been launched.

Harvard Business School assistant professors Iavor Bojinov and Edward McFowland III explore the opportunities and challenges of the company’s digital transformation journey in the case, “Pernod Ricard: Uncorking Digital Transformation.”

Katie Holyfield and Taylor Matkins founded Lucky Ones Coffee in 2017, a coffee shop with a mission to create jobs in Park City, Utah, for people with intellectual and developmental disabilities.

The company quickly earned strong support from the local community, and by early 2023, Holyfield and Matkins employed 17 people across two coffee shops. The two entrepreneurs must now decide how to grow their business to create more jobs and how to structure the business to ensure that it remains a sustainable and financially sound enterprise as it scales.

Harvard Business School professor Rick Ruback and one of the case’s co-developers Joe Higgins discuss the business case for hiring employees with disabilities, “Lucky Ones Coffee: Employing People with Disabilities.”

Sequoia Capital, a venture capital firm founded in 1972, grew to become one of the most storied venture capital firms in the world. The firm’s investment track record includes the names of some of the largest global companies.

But the venture capital industry began facing new challenges in 2022, and investors were increasingly cautious. At that time Sequoia also began restructuring the firm and made other changes to their core identity.

What would all of this mean for the future of Sequoia, and would the firm still be able to maintain their historical dominance? Harvard Business School senior lecturers Jo Tango and Christina Wallace discuss their case, “Sequoia Capital.”

Early in her career Brooke Boyarsky Pratt (MBA 2013) enjoyed considerable success in roles at McKinsey and Berkadia, a Berkshire Hathaway portfolio company. But a routine visit to the doctor in 2020, where she experienced weight stigma yet again, led her to address the problem of obesity care.

Boyarsky Pratt had struggled with her weight since she was young. So when she started knownwell, an integrated weight and primary care provider that was designed to support people with obesity, it was a huge step for her both personally and professionally. In the spring of 2023, knownwell opened its first weight-inclusive clinic in the Boston area. But Boyarsky Pratt had to make a fundamental decision on how she wanted to grow the company. Should she grow slowly and build a small footprint of clinics in the Boston area over the next few years? Or should she scale fast to potentially help millions of people across the U.S.?

Boyarsky Pratt joins Harvard Business School assistant professor Jon Jachimowicz to discuss what it means to pursue your passion in the case, “Choosing the Course of Passion: Brooke Boyarsky Pratt at knownwell.”

In 2017 Fawn Weaver launched a premium American whiskey brand, Uncle Nearest. It became the fastest growing and most awarded whiskey brand in America, despite the challenges Weaver faced as a Black woman and outsider to the spirits industry, which is capital-intensive, highly regulated, competitive, and male-dominated.

In October 2023, Weaver announced plans to expand into cognac with the goal of building the next major alcoholic beverages conglomerate. But the company was still heavily reliant on capital. How could Weaver convince new investors that her plans for cognac would yield success?

Harvard Business School senior lecturer Hise Gibson discusses Weaver’s leadership style, growth strategies, and her use of storytelling to connect customers with her brand in the case, Uncle Nearest: Creating a Legacy.

In February 2023, U.S. Commerce Secretary Gina Raimondo was deciding whether or not to sign off on a Notice of Funding Opportunity (NOFO) for $39 billion in direct semiconductor manufacturing incentives. But this NOFO had several unconventional provisions: a pre-application (pre-app) to the actual application, upside sharing provisions to align incentives, and funding milestones so that only awardees making progress would receive additional funds.

The funding had been made available through the U.S. Department of Commerce by the CHIPS (Creating Helpful Incentives to Produce Semiconductors) and Science Act passed a few months earlier. Raimondo’s team had proposed additional measures that would help the U.S. regain technological leadership while protecting taxpayer funds. Should Raimondo move forward with the “innovative” NOFO, despite the risks?

Harvard Business School professor Mitch Weiss explores the issue of risk-taking and innovation in government in his case, “The CHIPs Program Office.”