Cold Call

How Keurig Brewed a Return to Growth


Listen Later

Keurig Green Mountain (KGM) created a new category of consumer products, becoming a household name in at-home coffee brewing in North America. But by the early 2010s, the public company had lost momentum and suffered a series of product missteps, negative media scrutiny, and ongoing challenges to its partner relationships.

In late 2015, the company was acquired by JAB Holding Company. The new CEO Bob Gamgort led efforts to turn the newly private company around by strengthening partnerships, upping productivity, and reducing costs. In 2017, the company was then able to focus on new growth.

Gamgort had to decide the best strategy from four major options: take the company public again through an IPO; set out for greater global expansion; combine with another coffee business to become a larger player in North American coffee; or diversify beyond coffee through a “pure play beverage” strategy. Harvard Business School’s Senior Lecturer David Fubini and Research Associate Patrick Sanguineti join host Brian Kenny to discuss these options from their case, “Keurig: A Return to Growth.”

...more
View all episodesView all episodes
Download on the App Store

Cold CallBy HBR Presents / Brian Kenny

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

187 ratings


More shows like Cold Call

View all
HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,830 Listeners

The McKinsey Podcast by McKinsey & Company

The McKinsey Podcast

381 Listeners

TED Business by TED

TED Business

1,121 Listeners

Goldman Sachs Exchanges by Goldman Sachs

Goldman Sachs Exchanges

991 Listeners

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving by FirmsConsulting.com & StrategyTraining.com

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

104 Listeners

Gartner ThinkCast by Gartner

Gartner ThinkCast

112 Listeners

Azeem Azhar's Exponential View by Azeem Azhar

Azeem Azhar's Exponential View

613 Listeners

Women at Work by Harvard Business Review

Women at Work

1,402 Listeners

Dear HBR: by Harvard Business Review

Dear HBR:

743 Listeners

HBS Managing the Future of Work by Harvard Business School

HBS Managing the Future of Work

108 Listeners

Inside the Strategy Room by McKinsey & Company

Inside the Strategy Room

171 Listeners

Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

Think Fast Talk Smart: Communication Techniques

791 Listeners

Coaching Real Leaders by Harvard Business Review / Muriel Wilkins

Coaching Real Leaders

652 Listeners

The So What from BCG by Boston Consulting Group BCG

The So What from BCG

221 Listeners

HBR On Strategy by Harvard Business Review

HBR On Strategy

84 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

151 Listeners

New Here by Harvard Business Review

New Here

80 Listeners