The So What from BCG

Mark Abraham, leader of BCG’s Marketing, Sales & Pricing practice in North America, explains how organizations can combine the physical and digital to create powerful customer experiences. As co-author of the new book Personalized: Customer Strategy in the Age of AI, Abraham explains that few actually hit the mark—wasting resources and leaving customers disappointed. 

Learn More: 

Mark Abraham: https://on.bcg.com/3NdACFc 

Read Personalized: Customer Strategy in the Age of AI: https://on.bcg.com/3zVUEAN 

BCG on Personalization: https://on.bcg.com/4eRv1QK 

CEO Moments of Truth: https://on.bcg.com/TSWMoT 

What are today’s big business challenges and why is it a great time to be a CEO? Christoph Schweizer talks about what he has learned in his three years at the helm.    

Hear Christoph’s insights on how CEOs navigate difficult decisions, including his own "moment of truth" when he faced a critical challenge. 

Learn More: 

Watch Christoph's one-on-one discussions with CEOs: https://on.bcg.com/TSWMoT 

Explore the latest for CEOs from CEOs: https://on.bcg.com/4exCwvS 

Christoph Schweizer: https://on.bcg.com/3MU8eaZ 

Can risk management evolve from a check-the-box exercise into a driver of innovation? Tad Roselund, BCG’s former chief risk officer, explains how organizations can create advantage by anticipating challenges, training employees to spot risks, and balancing prevention with recovery. 

Learn More: 

Tad Roselund: https://on.bcg.com/3WR4Ge2  

BCG on Risk and Compliance: https://on.bcg.com/3Toc1RB 

CEO Moments of Truth: https://on.bcg.com/TSWMoT

Listen as BCG AI conversational agent GENE and editor in chief Paul Michelman highlight the opportunities and obstacles ahead for CEOs, as outlined in BCG’s most recent thought leadership. The duo share which steps to take now before an expected M&A resurgence, the lessons to be learned from fintech, and how to advance carbon dioxide reduction. 

LEARN MORE 

After you listen, dive deep into the details in these bcg.com publications: 

AI at Work 2024: Friend and Foe (https://www.bcg.com/publications/2024/ai-at-work-friend-foe) 

M&A Insights H1 2024: The Recovery Continues (https://www.bcg.com/publications/2024/m-and-a-market-insights-series-h1-2024) 

Prudence, Profits, and Growth (https://www.bcg.com/publications/2024/global-fintech-prudence-profits-and-growth) 

Boosting Demand for Carbon Dioxide Removal (https://www.bcg.com/publications/2024/boosting-demand-for-carbon-dioxide-removal) 

Subscribe to CEO Digest: https://link.chtbl.com/ceo-digest-bcg-show

For more insight from BCG on the CEO Agenda, visit https://on.bcg.com/4cSLtiu. 

Hear more of GENE on Imagine This… at https://link.chtbl.com/imagine-this-show-link, BCG’s future-focused podcast series. 

One in every three people will likely find their jobs significantly disrupted by AI in the next decade. Sagar Goel, leader of BCG’s work in digital reskilling and leadership development, talks about the role of the public and private sectors in preparing employees for this exciting, uncertain, and sometimes frightening world.   

Learn More: 

Sagar Goel: https://on.bcg.com/46D3O12 

Sagar’s TED Talk: https://www.youtube.com/watch?v=qC1QlUr5mCE 

BCG on AI: https://on.bcg.com/3SClDaT 

Reskilling in the Age of AI: https://hbr.org/2023/09/reskilling-in-the-age-of-ai

In a world of microtargeted ads and niche audiences, sports remain one of the few remaining opportunities for brands to capture the attention of the masses. Dan Wald, global lead of BCG’s sports business, talks about how the Olympics works to stay relevant in a fragmented world. How can businesses and sports leagues incorporate this success into their current strategies?  

Learn More: 

Dan Wald: https://on.bcg.com/4dfqw1g 

Marketing and Sales: https://on.bcg.com/46jJ7Hx 

The average US consumer belongs to around 14 loyalty programs. Edward Crouch, BCG’s global leader for loyalty and membership, explains how unique experiences and personalization can convert everyday customers into loyal fans.  

Learn More: 

Edward Crouch: https://on.bcg.com/3zgpaF0 

Loyalty Programs Need Next-Generation Design: https://on.bcg.com/4chjlWy 

Travel and Tourism: https://on.bcg.com/3KXgJ3X 

One in every three US adults has a criminal record that follows them like a lead weight as they look for work. Lina Bankert, managing director and partner in BCG’s Chicago office, and Kathleen St. Louis Caliento, president and CEO of Cara Collective, explain that formerly incarcerated people can be model employees. Hiring always involves risk. By partnering with government agencies and nonprofit organizations, companies can set up fair-chance hires for success in the workplace. Many of them, for example, also need help with housing and transportation that agencies can provide.

Learn More: 

Lina Bankert: on.bcg.com/4c7gm2Q 

Kathleen St. Louis Caliento: Kathleen St. Louis Caliento - Cara Collective 

Three Roads to Equitable and Inclusive Talent Development: on.bcg.com/3xifUQa 

Cara Collective: Home - Cara Collective 

Brian Collie, BCG’s global leader for the automotive and mobility sector, explains that price and range anxiety remain as barriers to adoption of electric vehicles. Even so, recent BCG research in the US found that nearly 40% of surveyed consumers are considering a switch to electric for their next vehicle. To tap into that demand, manufacturers need to lower their cost structure—they currently lose $6,000-$30,000 per car—and work with partners. 

Learn More: 

Brian Collie: on.bcg.com/3XnvKTX 

Automotive Industry: on.bcg.com/4ejyMid 

Can OEMs Catch the Next Wave of EV Adopters?: on.bcg.com/3KJ9UCS 

Banks and other financial systems are the lifeblood of the economy. But most of them trade at less than book value, constrained by regulation, the growth of private credit, and tech startups. Kilian Berz, global vice chair of BCG’s financial institutions practice, explains how traditional banks can regain their footing through leadership and transformation.

Learn More:

Kilian Berz:https://on.bcg.com/4bDKQcj 

Financial Institutions: https://on.bcg.com/3wLmFK5 

To Seize a $7 Trillion Opportunity, Banks Need Bolder Strategies for Serving Customers and Society: https://on.bcg.com/4byWlSm