The So What from BCG

Not All Growth Is Good—Here's How to Get It Right


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Justin Manly, BCG’s lead on growth and innovation, explains how businesses can choose the right growth strategy given their aspirations and position in the market. Whether a company is gaining or losing share, in a booming or sluggish industry, profitable growth depends on knowing your starting point. 

Learn More: 

Justin Manly: https://on.bcg.com/4kGYyPH 

BCG’s Latest Thinking on Growth and Innovation Analytics: https://on.bcg.com/4kjTEIB 

BCG’s Latest Thinking on Corporate Finance and Strategy: https://on.bcg.com/3ZeAMlX 

Your Growth Strategy Depends on Your Starting Point: https://on.bcg.com/43YpzZm 

The Vitality Code: How Growth Leaders Master Strategy, Technology, People, and Culture: https://on.bcg.com/4dMKjH1 



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The So What from BCGBy Boston Consulting Group BCG

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