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Today on Market Outsiders, Namaan and Jenny Rae unpack Kimberly-Clark’s surprising move to sell its international tissue business - and what it signals about strategy, cash flow, and global growth.

Plus, a rare rate cut from the European Central Bank raises deeper questions about inflation, energy, and the future of innovation in Europe.

Join Market Outsiders live every weekday at 9:15AM ET on LinkedIn and YouTube - and now, episodes are also available on Strategy Simplified every Monday, Tuesday, and Thursday.

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• Connect with Namaan and Jenny Rae on LinkedIn

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McKinsey just announced the deadline for its Sophomore Summer Business Analyst internship - and it’s only 6 days away. 

If you're a sophomore or second-year undergrad (Class of 2028) in the U.S. or Canada aiming for a consulting role, now is the time to act.

In this episode, Namaan breaks down what the deadline means, why it's so competitive, and how you can put your best foot forward before June 10.

Additional Resources

• Apply to McKinsey's Sophomore Summer Business Analyst internship
• Last day to purchase a resume edit ($350) is Thursday, June 5th - add the 48-hour expedited turnaround to your package at checkout to get your resume back by June 10

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On today’s Market Outsiders, Namaan and Jenny Rae explore the surprising global play by Hims & Hers. What does this expansion say about the future of telehealth and the evolution of modern DTC businesses?

From category growth to customer loyalty, they unpack what makes this move worth watching.

Join Market Outsiders live every weekday at 9:15AM ET on LinkedIn and YouTube.

• Subscribe to the Market Outsiders feed for daily episodes (Apple, Spotify).
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In the 5th episode of our 10-part “Intro to Casing” series, we explore a market study case in BCG's style. The client, Plastic Co, is a major straw supplier to fast-food chains across the U.S., facing increasing pressure from lower-priced Southeast Asian competitors.

Follow along as Ed dissects the financials, evaluates customer trust dynamics, and weighs strategic pricing decisions to protect market share. 

This case highlights the nuanced interplay between cost analysis, customer perception, and competitive strategy.

Key Takeaways:

• How to evaluate pricing strategy amid rising competition
• Why trust and reliability often outweigh price in B2B markets
• How to structure and lead a market study case effectively

Additional Resources

• Consulting prep programs: Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit)
• Free consulting application deadlines tracker
• Download a step-by-step Case Prep Plan (free)

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• Seats are limited; confirm your spot

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What happens when AI meets an industry built on expertise? 

In this episode of Strategy Simplified, Jenny Rae sits down with Dr. Soren Kaplan - Wall Street Journal bestselling author, innovation expert, and co-founder of Praxie.com - to explore how artificial intelligence is disrupting the traditional consulting model.

From his early days in boutique firms to advising global giants like Disney and Visa, Soren brings decades of experience to a fast-moving conversation about:

• Why consulting as we know it is broken - and what’s replacing it
• The 5 flaws in the traditional consulting model
• How AI is transforming project delivery, team dynamics, and client value
• What skills (hint: they’re not all technical) will set consultants apart in the AI era
• How to future-proof your consulting career or firm

Whether you’re a seasoned strategist, a boutique founder, or a new consultant entering the field, this episode is packed with insight into how to lead, adapt, and thrive in a changing industry.

Additional Resources

• Connect with Soren
• Read Soren's Inc. article on AI in the consulting industry
• Follow Soren on LinkedIn

Partner Links

• Stax is hiring! See open roles and requirements

Join Management Consulted for the NYC Case Camp from June 27-29

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In today’s Market Outsiders, Namaan and Jenny Rae explore two seemingly unrelated stories - NVIDIA’s blockbuster earnings and a surprising twist in the avocado market - and uncover a common business thread.

They break down:

• Why NVIDIA’s continued dominance reveals both strength and potential vulnerability
• How California avocado growers are benefiting from more competition, not less
• What both stories teach us about pricing power, supply chains, and long-term demand

From AI chips to guacamole, this episode connects the dots between tech and agriculture to reveal deeper market dynamics.

Join Market Outsiders live every weekday at 9:15AM ET on LinkedIn and YouTube - and now, episodes are also available on Strategy Simplified every Monday, Tuesday, and Thursday.

Want the full daily experience? Follow the new Market Outsiders podcast to get every episode, Monday through Friday.

• Follow Management Consulted on LinkedIn and subscribe on YouTube
• Connect with Namaan and Jenny Rae on LinkedIn

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• Intensive, hands-on experience that will give you skills, confidence, and insider insights to break into consulting
• Seats are limited; confirm your spot

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You may have seen the headlines: “McKinsey lays off 10% of its staff.” But is that really what happened? 

In this episode, we unpack the viral Financial Times story and cut through the hype to uncover what’s actually going on inside McKinsey.

We explore:

• Why the 10% figure is misleading
• How voluntary attrition, tighter performance standards, and AI-driven efficiencies are reshaping the firm
• What this all says about the evolving consulting landscape

Forget the clickbait. This is the real story behind McKinsey’s transformation - and what it signals for the industry’s future.

Join Market Outsiders live every weekday at 9:15AM ET on LinkedIn and YouTube - and now, episodes are also available on Strategy Simplified every Monday, Tuesday, and Thursday.

Want the full daily experience? Follow the new Market Outsiders podcast to get every episode, Monday through Friday.

• Follow Management Consulted on LinkedIn and subscribe on YouTube
• Connect with Namaan and Jenny Rae on LinkedIn

Join Management Consulted for the NYC Case Camp from June 27-29

• Intensive, hands-on experience that will give you skills, confidence, and insider insights to break into consulting
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**Update: BCG has released application deadlines - see here. Apply when ready!

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Rumors are swirling as Boston Consulting Group remains unusually quiet about its 2026 summer recruiting plans. 

Unlike McKinsey and Bain, who announced their deadlines months ago, BCG has yet to name recruiting leads or open applications for undergrad and Master’s roles. 

In this episode, we unpack what this silence could mean, how the firm’s Bridge to Consulting program fits in, and what insiders are saying about shifting school strategies and limited experienced hiring. 

If you’re recruiting for consulting - or just watching the space - this is an episode you won’t want to miss.

Additional Resources

• Read the full story
• See upcoming application deadlines

Join Management Consulted for the NYC Case Camp from June 27-29

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In the fourth installment of our 10-part “Intro to Casing” series, we dive into a profitability case from L.E.K. Consulting that centers on Best Boots, a billion-dollar American footwear company. 

With aggressive competition from Cuffee Shoes in the work boot segment, Best Boots must decide: defend their position or shift focus to casual boots?

Join Ed as he analyzes market data, evaluates distribution channels, and identifies strategic levers to uncover whether Best Boots should double down on work boots or pivot resources elsewhere.

Key Takeaways:

• How to structure and lead a profitability case interview
• Frameworks for analyzing market size and consumer segmentation
• Strategies for evaluating competitive threats and distribution tactics

Join Management Consulted for the NYC Case Camp from June 27-29

• Intensive, hands-on experience that will give you skills, confidence, and insider insights to break into consulting
• Seats are limited; confirm your spot

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Southwest Airlines is officially ditching its hallmark “bags fly free” policy—and today is your last chance to book a flight under the old rules. 

In this episode of Market Outsiders, Namaan and Jenny Rae dive into the business strategy behind Southwest’s seismic shift. Why abandon a decades-old differentiator? Is this a savvy financial play or a risky move that could alienate loyal customers?

The duo breaks down:

• What this change means for Southwest’s operational model and turnaround times
• The economics of bag fees vs. base fares and why airlines love ancillary revenue
• How the airline’s pivot might boost its under-leveraged credit card business
• What metrics analysts should watch post-policy shift—especially during peak summer travel

Plus, a fun detour into Uno’s resurgence and the surprising business of board games.

Join Market Outsiders live every weekday at 9:15AM ET on LinkedIn and YouTube - and now, episodes are also available on Strategy Simplified every Monday, Tuesday, and Thursday.

Want the full daily experience? Follow the new Market Outsiders podcast to get every episode, Monday through Friday.

• Follow Management Consulted on LinkedIn and subscribe on YouTube
• Connect with Namaan and Jenny Rae on LinkedIn

Additional Resources

• Listen to a Business Breakdown of Southwest

Join Management Consulted for the NYC Case Camp from June 27-29

• Intensive, hands-on experience that will give you skills, confidence, and insider insights to break into consulting
• Seats are limited; confirm your spot