What happens when people live decades longer than before—but not necessarily healthier? Iana Kouris, customer experience leader at BCG X, explores how companies can help people live longer healthier. Businesses can jumpstart the longevity economy by leveraging CX, behavioral design and change management to develop new products for prevention and customized for the growing elderly population, as well as supporting their employees on this journey. 

Learn More: 

Iana Kouris: https://on.bcg.com/4fvFrXv 

BCGX: https://on.bcg.com/4ltCU1A 

How Digital and AI Will Reshape Health Care in 2025: https://on.bcg.com/4mEGBCu 

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