Cold Call

How Bill Wilson Cofounded Alcoholics Anonymous and Created a Lasting Social Movement


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Bill Wilson was an incredibly entrepreneurial young man with tremendous potential. He was also a drunk who had hit rock bottom. Then an epiphany led him to enduring sobriety.

With his personal drive and fellowship with former drinking buddies, Wilson built a social movement and worldwide organization. Founded in 1935, Alcoholics Anonymous has helped millions of “friends of Bill” recover from alcohol addiction.

In this episode of Cold Call, Harvard Business School Professor Robert Simons joins host Brian Kenny to discuss the case, Bill Wilson: Changing the World. They explore how Wilson navigated life’s choices, transformed his life and those of others, and left a lasting impact on the world.

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Cold CallBy HBR Presents / Brian Kenny

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