Mind Body Planet with Krystalynn Gier

How to Build a Sustainable Brand & the Shift in the UGC Creator Space with Kate Assaraf of Dip Sustainable Hair Care


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Kate is the founder of Dip Sustainable Hair Care which aims to playfully educate people about the environment while encouraging people to buy better, buy less, and shop small. She has been featured in Allure, Cosmopolitan Magazine, BYRDIE & in 2020 she was named a “Woman Of Courage” in Insigniam Quarterly’s issue celebrating female leaders who “think big, confront challenges head-on and never, ever take the well-worn path”. When she isn’t behind the scenes branding you can find her trail running, skiing or surfing (terribly!) and leading a genuinely eco-conscious life to help protect Earth’s natural playgrounds for future generations.


Kate fights the urge to change her hair regularly and has experienced many hair dramas & triumphs first hand.  This doesn't make her an expert on anything, except knowing that a good hair day can make a huge difference.


🎙IN THIS EPISODE

* Kate’s introduction & her journey with sustainability

* Out of all of the hair care options, how did Kate know haircare was the right path?

* Was there much difficulty in creating a product that is not only top of the line in its industry, but also holds such high environmental standards?

* Thoughts on the shift in the influencer and UGC creator space.

* Disinformation in the fragrances and clean beauty space

* Advice for someone who is interested in a similar sustainable business career path


🧼FIND DIP HERE

Check out Dip here: https://dipalready.com/

Read up on Dip’s Press: https://www.beautyindependent.com/this-beauty-brand-trying-change-it-dip-haircare/

Instagram: ⁠@dipalready⁠

TikTok: ⁠@dipalready ⁠


🌎GOOD CLIMATE NEWS

“A Coffee Cup With a Conscience”

LINK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bluedotliving.com/a-coffee-cup-with-a-conscience/?utm_source=ActiveCampaign&utm_medium=email&utm_content=Martha+s+Vineyard+%F0%9F%8C%8E+Spring+Rolls%2C+Summer+Solstice%2C+Cleaning+out+Closets%2C+and+A+Good+Cup+of+Coffee&utm_campaign=06+18+23+MV+Newsletter


✨OTHER THINGS WE TALKED ABOUT

@theearthstewardess

@carissaandclimate

@alexfilardo

Book Rec: A Company of One

Whalebone Magazine


💌 JOIN THE NEWSLETTER

https://www.krystalynngier.com/join-the-newsletter


🪴 DOWNLOAD THE GREENWASHING GUIDE

https://www.krystalynngier.com/greenwashing-guide


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Host Socials

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Mind Body Planet with Krystalynn GierBy Krystalynn Gier

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