When you embark on a paid social journey, one of your first steps is creating your targeted audience. In this Industrial Marketing Live session, G76 Strategy Director Grace Wright and Sr. Performance Marketer Kevin McClary join Peyton to guide us through the LinkedIn audience tool. We show (and tell) how to:

- Layer firmographic information

- Upload lists

- Create retargeting lists

- Determine a budget appropriate for your audience size

Helpful resources:

* Screen-share of this episode - https://youtu.be/I0PGAEZ5YWc

* TMM episode on paid social budgets - https://open.spotify.com/episode/01MKrZXuRBciuoxGyElobE?si=01793a70dbc145e3

* G76 paid social budget calculator - https://docs.google.com/spreadsheets/d/1VPUV1DTGz1Kps9avwtVCEHJMdq-cP6pIAgmFOKdCgzA/edit?usp=sharing

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Learn more about Gorilla 76, Industrial Marketing Live and The Manufacturing Marketer at https://gorilla76.com.