The Manufacturing Marketer

Today, we’re tackling an issue that has surely been a source of frustration for anyone that’s run paid digital advertising - attribution. All the data available in digital channels can lead us to believe that attribution should be easy. But behavior online and the impact of paid channels is much more complex than click and convert. So how do you talk about this with leadership and show the impact of paid channels? That’s what we’re here to talk about.

Today, we’re joined by our own Katie Klaus from Broaster Company to talk about planning your 2025 marketing budget. Listen in to see how you can start your 2025 off right.

Developing your company leadership into compelling thought leaders in the industrial space? Depending on your leadership, that could be a tall order. But with the help of our guest, Brianna Langely Henderson from Bailey International, we’ll be unpacking all things media — from establishing relationships with journalists to coaching your leadership on handling tough questions.

If you want to run a revenue focused marketing program, you want to make sure your leads actually get quoted and worked by your sales team. That can’t happen if your lead hand off process is messy or confusing.

In this episode, we’re joined by Gorilla 76 Strategy Director, Grace Wright, to talk about managing better website lead handoffs.

If you tuned in to last week’s episode, you’ll remember our guest, CEO of Fire and Spark, Dale Bertrand. We talked about how AI is changing the SEO game for industrial marketers. Google’s introduction of AI summaries is certainly going to have an impact in 2025 and beyond, and in this episode we’re getting tactical about how you can adapt your content playbook to make the most of AI overviews.

Today, we have AI and SEO researcher Dale Bertrand to talk to us about how to level up your SEO game in the AI age. Dale is the founder and CEO of Fire & Spark, which helps people transform their SEO content into high-ROI assets.

You may have caught Mary Keough during her recent appearance on Industrial Marketing Live. And today, she’s back on the podcast to talk more about leveling up your product pages. To help us get more tactical, we’ve also brought Allen Fennewald back on to talk more about the copy that really brings these pages to life.

Today, Mary Keough is in the house! And she’s talking product pages. Mary is fresh off a big website project for CoLab and is here to share her knowledge.

We’re talking trade shows, folks! How do you make your booth more engaging so you can draw in more visitors? But how do you balance flashy gimmicks that get people in the booth with true value adds and education? Trade show pro, Emily Ting, is here to talk shop.

Today, we’re joined by a very special guest - Brendon Forrest! You probably remember Brendon from The Manufacturing Marketer and Industrial Marketing Live. He’s a senior strategist here at Gorilla 76, but he’s also in the military and is currently on leave serving our country. Brendon is keeping his marketing skills sharp though! He’s been doing some “side hustles” in his free time while deployed. That’s our topic for today! Whether you’re volunteering, freelancing, or building your own personal brand - how can marketing side hustles help you excel in your career?

Resources from Brendon:

Podcasts:

Perpetual Traffic: https://perpetualtraffic.com/

April Dunford: https://www.positioning.show/

Purposeful Marketing Podcast: https://podcasts.apple.com/us/podcast/the-purposeful-marketing-podcast/id1633312083

Youtube:

Aaron Young: https://www.youtube.com/c/AaronYoungGoogleAds

Wes McDowell: https://www.youtube.com/channel/UCMq1R1LgS04lIKdpLh_OS1w