The Manufacturing Marketer

Today, we’re joined by our marketing designer TJ Sheridan to talk about how to build a strong visual brand as a marketing team without a full time designer. Branding can feel pretty daunting. What elements make up a strong visual brand? How do you know if you need to update your branding or not? What can you do yourself and what should you try to outsource?

Today, we’re tackling a topic that comes up in industrial marketing a lot: How do I get my SMEs to post more on LinkedIn and become industry thought leaders?

Harnessing the power of organic LinkedIn from individual profiles has a lot of opportunity. After all, people want to follow people, not companies - and we know this can have a major impact on business results.

We’re joined by Rich Ward of Acromat to share his story of building an organic, thought leadership-based strategy on LinkedIn - including results!

We’ve brought Rich Ward, Marketing Manager at AcroMat, on to talk all things Reddit. He’s been using the platform to help his company bring in new leads and up their marketing game, and he’s been kind enough to share what he’s learned with us today. Let’s get into it.

You know them, you sometimes love them – they’re emails. Aren and Nihal dig into what makes for compelling emails that can snag you conversions. And talk about how we approach email here at Gorilla 76.

Sometimes design creative has to get a little more creative. If you don’t have an ideal set of design assets, how do you build compelling design creative?

Today, we’re joined by our own Marketing Designer TJ Sheridan to talk about how to use the resources at your disposal to make unique ads and overcome design barriers.

Today, we’re drawing on Allen’s study of conversion writing techniques to get to the root of what he and others have called ambiguity aversion, as well as some other psychological phenomena that can really help elevate your messaging. Let’s dig in.

Today, dear industrial marketers, we’re talking about… G-g-g-Goooogllleee. From the changes that have been happening on the pay-per-click platform to how we’ve been modifying our own tactics, Google Ads has kept us on our toes!

Joining Allen and Peyton to hash through it all, we’ve got our own Senior Performance Marketer Kevin McClary and Performance Marketer Nick Robinson.

You may have caught our episode with Katie Klaus from Broaster Company about planning your 2025 marketing budget. A lot of that conversation tied back to the importance of knowing your company goals and budgeting for the marketing activities that are most going to help you achieve those goals. Sounds a lot like making a marketing plan, right?

That’s exactly why we asked Katie back on the show to talk more in depth about creating a marketing plan from a strategic perspective.

It’s the age old question: “How can sales and marketing work better together?” Particularly when it comes to sales enablement. Marketing doesn’t want to be a brochure-making factory, and sales doesn’t want to be left high and dry without the materials they need. Where’s the balance?

Today, we’re joined by a special guest with a unique perspective, Luke Wittenbraker, marketing and sales director at Mactech, to talk about how to better enable your sales team.

Today, we’re tackling an issue that has surely been a source of frustration for anyone that’s run paid digital advertising - attribution. All the data available in digital channels can lead us to believe that attribution should be easy. But behavior online and the impact of paid channels is much more complex than click and convert. So how do you talk about this with leadership and show the impact of paid channels? That’s what we’re here to talk about.