The Manufacturing Marketer

Today, we’re talking to John Greely from Navu, where their team is working on integrating LLMs into business websites. What we want to find out is what the advances in LLM technology offer your website work, and how the websites of 2026 might look different from those in the years past.

Connect with John on LI: https://www.linkedin.com/in/greely/

Manufacturing companies are struggling with maintaining their workforce. Where does marketing come in to help solve it? Wes Temple and Ray Reader, G76 strategists, talk with the IMC Live crew about hiring and retention.

We’re talking today with Emily Ting from CCS America about her experience building a B2B e-commerce portal for CCS America – a project that taught her, and will hopefully teach us, a lot about what’s most important in this process.

Connect with Emily on LI: https://www.linkedin.com/in/emily-ting/

Katie Parlin from Flow Waterjet joins the show to talk about how she rebuilt her company's product launch framework from the ground up.

Connect with Katie on LI: https://www.linkedin.com/in/katieparlin/

Connect with Peyton on LI: https://www.linkedin.com/in/peytwarren/

Connect with Allen on LI: https://www.linkedin.com/in/allen-fennewald-b0256984/

Brendon and Nihal talk with Lysa Goodman, Marketing Manager at Sugino Corp, about her experience running ads on Reddit. We talk all about where this platform might be most useful to industrial marketers.

Connect with Brendon on LinkedIn: https://www.linkedin.com/in/brendonforrest/

Connect with Nihal on LinkedIn: https://www.linkedin.com/in/nihal-shetty-267658214/

Connect with Lysa on LinkedIn: https://www.linkedin.com/in/dsfpg/

Peyton talks with Randall Zaitz, Digital Creative Director at Gorilla 76, and Kevin McClary, Head of Performance Marketing, about what goes into launching a successful website overhaul.

Today we’re talking all about commodities. And if your job involves marketing them, you might sometimes feel a bit out of the loop when it comes to typical industrial marketing strategy – even things like positioning become a lot more challenging when we’re talking about these products. So what do you do instead? Let’s talk about it.

Connect with Brendon on LinkedIn: https://www.linkedin.com/in/brendonforrest/

Connect with Nihal on LinkedIn: https://www.linkedin.com/in/nihal-shetty-267658214/

We covered a lot in our 22 IMC Live episodes this year, so we’re gonna run through our thoughts on what was flashy and what we think is foundational and worth carrying forward into 2026. No context. Just the list. Then, Allen and Peyton will dive in to a few specifics.

What are industrial marketers looking forward to in 2026? Brendon and Nihal link up with IMC: Live hosts Peyton and Allen to get into it.

Today, we’re getting a little zany. Since we’re approaching the end of Q4, we wanted to make an episode checking in with you about your budgets for the upcoming year. And what we specifically want to talk about is the role of an experimental line in your marketing budget - why it matters, and how you can use it. Let’s dig in.